Description
PRESENTATION ON DTH SERVICES
TATA SKY
AIRTEL DIRECT
Big Business Mantra
On
DTH Services
Supervised By: Mr. Jitendra Sevag Presented By: Gunjan Mathur Rahul Gandhi Ritu Nahata Pankaj Dewara Nicky Solanki
INTRODUCTION ABOUT DTH SERVICE
2
Introduction about DTH service
• It is a digital satellite service. • Since it makes use of wireless technology, programs are sent to the subscriber's television direct from the satellite, eliminating the need for cables and any cable infrastructure. • DTH services also provide the finest of picture and sound quality which is considered to be second to none worldwide. • Changes in technology on both satellites and in the reception dishes have made the use of DTH much more widespread.
3
Introduction to DTH service
• DTH services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion. • Finally in 2000, DTH was allowed. • There is no limit on the number of companies that can apply for the DTH license.
4
Advantages Of DTH over Traditional Cable TV
• • • • Better Clarity. No theft of signals through jumpers. Dynamic Program Packages to choose from. Electronic Program Guide (EPG) which provides you with the current and next program on all channels. • Parental Lock which safeguards your children’s viewing options.
5
KEY PLAYERS IN DTH SERVICES
6
Key players in DTH services
Corporate Group TATA Zee Airtel Reliance Videocon Sun Doordarshan Service TATA Sky Dish TV Airtel Digital TV BIG TV Videocon d2h Sun Direct DD Direct +
7
TATA Sky
8
Packages in TATA Sky
Economy Pack • ` 150 • 75 Channels • Colors, Star Plus, Sony, Star news, DD channels, F TV Supreme Pack • ` 220 • 93 Channel • Economy Pack(75) + Hindi Movie Pack(7) + Music Pack(6) + Knowledge Pack(5) • Profit: ` 20 Grand Pack • ` 350 • 130 Channels • Supreme Pack (93) + English Movies(9) + English News Pack(9) + English Entertainment Pack(9) + Kids Pack(7) • Profit: ` 15
* Any two (2) regional packs free in all the packs
9
Diwali Offers in TATA Sky
Package 6 Months 12 Months Economy ` 850 ` 1650 Supreme ` 1250 ` 2420 Grand ` 2000 ` 3850 Time Period Time Period
Total Saving if compared with 1 month subscription
Profits 6 Months 12 Months Package
Economy ` 50
` 150
Supreme ` 70
` 220
Grand ` 100
` 350
10
Airtel Digital TV
11
Packages in Airtel Digital TV
New Value Plus Pack • ` 166 • 107 Channels • Colors, Star Plus, Sony, Star news, DD channels, F TV Economy Pack • ` 221 • 137 Channels • New value Pack + 30 Channels (Bindass, ESPN, Star Sports, CNBC) Mega Pack • ` 303 • 157 Channels • Economy Pack + 20 Channels (Pogo, AXN, Zee Studio, NDTV Profit, Cartoon Network) Ultra Pack • ` 364 • 165 Channels • Mega Pack + 8 Channels (Ten Sports, Neo Sports )
*Two (2) free channels pack with every pack
12
Diwali Offers in Airtel Digital TV
Package
Time Period
14 Months
New Value Plus ` 1992
Economy
` 2652
Mega
` 3636
Ultra
` 4368
Total Saving
Package New Value Plus ` 332 Economy ` 462 Mega ` 606 Ultra ` 728
13
Time Period
14 Months
Dish TV
14
Packages in Dish TV
Silver Saver Pack • ` 150 • 169 Channels • Zee TV, Star Plus, Sony, F TV, DD Channels Gold Pack • ` 210 • 186 Channels • Silver Saver + 17 Channels (Pogo, ESPN, Star Sports, ) Gold Saver Pack • ` 270 • 193 Channels • Gold Pack + 7 Channel (HBO, M TV, Times Now, Zee Cafe) Platinum Pack • ` 325 • 212 Channel • Gold Saver + 19 Channels (Star Movies, BBC, NDTV 24*7, CNN, Colors)
15
Diwali Offers in Dish TV
Package Silver Saver Pack
6 Months Time Period Time Period 7 Months 12 Months 14 Months ` 900 ` 1800
Gold
` 1260 ` 2520
Gold Saver
` 1350 ` 2700 -
Platinum
` 1625 ` 3250 -
Total Saving
Package Silver Saver Pack 6 Months 7 Months 12 Months 14 Months ` 150 ` 300 Gold ` 210 ` 420 Gold Saver ` 270 ` 540 Platinum ` 325 ` 650 16
Superstar Offers in Dish TV
• Recharge your Platinum Subscription and get sure diamond and jewellery voucher worth ` 4000*.
* On purchase of ` 8000 or more of diamond and jewellery you
will get discount of ` 4000.
17
Videocon d2h
18
Packages in Videocon d2h
New Gold • ` 150 • 178 Channels • Star Plus, Colors, Aaj tak, Zee TV New Gold Sports • ` 237 • 207 Channels • New Gold + All Sports Channels + Music Space(22 Channels) New Diamond • ` 292 • 245 Channels • New Gold sports + 36 Channels (AXN, M TV, Star Movies, NICK)
19
Diwali Offers in Videocon d2h
Package New Gold Time Period Time Period 9.5 Months 10.5 Months 15 Months 16 Months New Gold Sports ` 2790 ` 3990 New Diamind ` 3990 ` 4590 -
Total Saving
Package
New Gold
9.5 Months 10.5 Months 15 Months 16 Months -
New Gold Sports
` 1090 ` 1195
New Diamind
` 1027 ` 1185 20
BIG TV
21
Packages in BIG TV
Value Pack • ` 115 • 103 Channels • Star Plus, Sony, Times Now, DD Channels Silver Pack • ` 180 • 130 Channels • Zee cinema, colors, Zee TV, MAX Diamond Pack • ` 270 • 156 Channels • POGO, CNN, CNBC, AXN Platinum • ` 315 • 160 Channels • Ten Sports, NEO, Zee Premier
22
Diwali Offers in BIG TV
Package
2 Months
3 Months 12 Months
Silver ` 1190 -
Diamond
` 1790
` 3790
Platinum ` 4290
Time Period Time Period
Total Saving
Package
2 Months 3 Months 12 Months
Silver ` 198
-
Diamond
` 94 ` 776
Platinum ` 864
23
DATA COLLECTION SOURCES (SHOPS)
24
Marketing Strategies of Baheti Electronics
Baheti Electronics and Electricals provides Discount offers on various packages by reducing its commission from distributor to make the pace in sales.
TATA Sky Airtel Videocon MRP ` 999 ` 1690 ` 1690 Offer Price ` 900 ` 1500 ` 1550
25
Marketing Strategies of D. R. Audio’s
D. R. Audios provides Heavy Discount offers on various packages by reducing its commission from distributor to make the pace in sales.
TATA Sky Airtel MRP ` 999 ` 1690 Offer Price ` 700 ` 1250
Videocon
` 1690
` 1300
26
Marketing Strategies of Singhal Electronics
• Singhal Electronics attracts customers using free gifts strategy on every purchase. • On Purchase of any product, A 1 GB pen drive is free.
27
Marketing Strategies of Samsung Plaza
• Samsung Plaza believes in maintaining customer relations to increase its sales. • At Samsung Plaza customer is welcomed with sweets as it’s a festive time. • Whether a visitor makes a purchase or not, a 10% discount voucher is gifted to him which is applicable on every product. • Another strategy it is using is of discount on high cost STB’s i.e. discount of ` 500 on DVR STB.
28
Financial Strategies of All the Retailers
• Every company provides retailers with a handsome amount commission. Retailers can provide discounts and schemes by reducing their commission.
Company
Airtel Digital TV
TATA Sky Reliance BIG TV Videocon d2h Dish TV Sun Direct
Commission to Retailers ` 425 per connection ` 300 per connection ` 375 per connection ` 300 per connection ` 300 per connection ` 225 per connection
29
HR Analysis
No. of Employ ees Baheti 2 Electronics Communication New Recruits Bonus given Training Provided Knowledg e about the product High
Average
2 (Part Time)
` 50 per sale of DTH
High
Singhal 1 Electronics
D R Audio Samsung Plaza 2 3
Low
Average High
1
1 (Part Time) -
` 1000 on Diwali ` 1000 on Diwali
Low
Average High
Average
High High
30
Tie up of DTH services with various Electronic Companies
DTH service company Airtel Digital TV TATA Sky BIG TV Electronics company Samsung LG Onida
31
COMPARATIVE STUDY
32
Types of STB
DTH Services Airtel TATA Sky Dish TV Videocon d2h BIG TV Normal ? ? ? ? ? HD ? ? ? DVR ? ?
33
Customer Satisfaction through Quality
34
Most Popular
35
Market Share
36
Hidden charges
37
Satisfaction through after sales services
38
Conclusion
After all the analysis and interpretation, we can rank DTH services in the scale of best to average.
Best Better Airtel TATA Sky Digital TV
Good Dish TV
Average BIG TV
39
BIG BUSINESS MANTRA
40
• TATA Sky has highest market share. The only problem is with the after sales services. • Our Big Business Mantra is to improve the after sales services by following strategies:
– Direct feedback from customers with the frequency of 2 months. – Call us on 1860-425-6633 or SMS us PROBLEM on 56633, our engineer will visit you with in 3 hours.
41
• Direct 2 Home offer:
– Subscribe for 24 months New Diamond Pack, Lucky 5 people will get a chance to watch Abhishek Bachhan’s latest movie with him at your home on d2h movies. – 101 Lucky members will get a free subscription varying from 1 months to 6 months.
Direct Hai Correct Hai
42
• Celebrity Endorsement • Provide a local news channel to the customer in every pack. • Accidental + Theft insurance for a year on View Card for ` 1 only.
43
• Provide Active Packs:
– Active Games for ` 25 – Active English for ` 20 – Active Bhakti for ` 15 – Active Cookling for ` 15
Wide Knowledge, Least Price
44
• Include Colors in Silver Saver Pack.
• Provide Handsome Commission to the Retailers. • Recruit more marketing executives. • Sales Promotion Activities (Gift Vouchers, Discount Vouchers) and Advertisement in trade fairs.
45
Thank You
doc_203766607.ppt
PRESENTATION ON DTH SERVICES
TATA SKY
AIRTEL DIRECT
Big Business Mantra
On
DTH Services
Supervised By: Mr. Jitendra Sevag Presented By: Gunjan Mathur Rahul Gandhi Ritu Nahata Pankaj Dewara Nicky Solanki
INTRODUCTION ABOUT DTH SERVICE
2
Introduction about DTH service
• It is a digital satellite service. • Since it makes use of wireless technology, programs are sent to the subscriber's television direct from the satellite, eliminating the need for cables and any cable infrastructure. • DTH services also provide the finest of picture and sound quality which is considered to be second to none worldwide. • Changes in technology on both satellites and in the reception dishes have made the use of DTH much more widespread.
3
Introduction to DTH service
• DTH services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion. • Finally in 2000, DTH was allowed. • There is no limit on the number of companies that can apply for the DTH license.
4
Advantages Of DTH over Traditional Cable TV
• • • • Better Clarity. No theft of signals through jumpers. Dynamic Program Packages to choose from. Electronic Program Guide (EPG) which provides you with the current and next program on all channels. • Parental Lock which safeguards your children’s viewing options.
5
KEY PLAYERS IN DTH SERVICES
6
Key players in DTH services
Corporate Group TATA Zee Airtel Reliance Videocon Sun Doordarshan Service TATA Sky Dish TV Airtel Digital TV BIG TV Videocon d2h Sun Direct DD Direct +
7
TATA Sky
8
Packages in TATA Sky
Economy Pack • ` 150 • 75 Channels • Colors, Star Plus, Sony, Star news, DD channels, F TV Supreme Pack • ` 220 • 93 Channel • Economy Pack(75) + Hindi Movie Pack(7) + Music Pack(6) + Knowledge Pack(5) • Profit: ` 20 Grand Pack • ` 350 • 130 Channels • Supreme Pack (93) + English Movies(9) + English News Pack(9) + English Entertainment Pack(9) + Kids Pack(7) • Profit: ` 15
* Any two (2) regional packs free in all the packs
9
Diwali Offers in TATA Sky
Package 6 Months 12 Months Economy ` 850 ` 1650 Supreme ` 1250 ` 2420 Grand ` 2000 ` 3850 Time Period Time Period
Total Saving if compared with 1 month subscription
Profits 6 Months 12 Months Package
Economy ` 50
` 150
Supreme ` 70
` 220
Grand ` 100
` 350
10
Airtel Digital TV
11
Packages in Airtel Digital TV
New Value Plus Pack • ` 166 • 107 Channels • Colors, Star Plus, Sony, Star news, DD channels, F TV Economy Pack • ` 221 • 137 Channels • New value Pack + 30 Channels (Bindass, ESPN, Star Sports, CNBC) Mega Pack • ` 303 • 157 Channels • Economy Pack + 20 Channels (Pogo, AXN, Zee Studio, NDTV Profit, Cartoon Network) Ultra Pack • ` 364 • 165 Channels • Mega Pack + 8 Channels (Ten Sports, Neo Sports )
*Two (2) free channels pack with every pack
12
Diwali Offers in Airtel Digital TV
Package
Time Period
14 Months
New Value Plus ` 1992
Economy
` 2652
Mega
` 3636
Ultra
` 4368
Total Saving
Package New Value Plus ` 332 Economy ` 462 Mega ` 606 Ultra ` 728
13
Time Period
14 Months
Dish TV
14
Packages in Dish TV
Silver Saver Pack • ` 150 • 169 Channels • Zee TV, Star Plus, Sony, F TV, DD Channels Gold Pack • ` 210 • 186 Channels • Silver Saver + 17 Channels (Pogo, ESPN, Star Sports, ) Gold Saver Pack • ` 270 • 193 Channels • Gold Pack + 7 Channel (HBO, M TV, Times Now, Zee Cafe) Platinum Pack • ` 325 • 212 Channel • Gold Saver + 19 Channels (Star Movies, BBC, NDTV 24*7, CNN, Colors)
15
Diwali Offers in Dish TV
Package Silver Saver Pack
6 Months Time Period Time Period 7 Months 12 Months 14 Months ` 900 ` 1800
Gold
` 1260 ` 2520
Gold Saver
` 1350 ` 2700 -
Platinum
` 1625 ` 3250 -
Total Saving
Package Silver Saver Pack 6 Months 7 Months 12 Months 14 Months ` 150 ` 300 Gold ` 210 ` 420 Gold Saver ` 270 ` 540 Platinum ` 325 ` 650 16
Superstar Offers in Dish TV
• Recharge your Platinum Subscription and get sure diamond and jewellery voucher worth ` 4000*.
* On purchase of ` 8000 or more of diamond and jewellery you
will get discount of ` 4000.
17
Videocon d2h
18
Packages in Videocon d2h
New Gold • ` 150 • 178 Channels • Star Plus, Colors, Aaj tak, Zee TV New Gold Sports • ` 237 • 207 Channels • New Gold + All Sports Channels + Music Space(22 Channels) New Diamond • ` 292 • 245 Channels • New Gold sports + 36 Channels (AXN, M TV, Star Movies, NICK)
19
Diwali Offers in Videocon d2h
Package New Gold Time Period Time Period 9.5 Months 10.5 Months 15 Months 16 Months New Gold Sports ` 2790 ` 3990 New Diamind ` 3990 ` 4590 -
Total Saving
Package
New Gold
9.5 Months 10.5 Months 15 Months 16 Months -
New Gold Sports
` 1090 ` 1195
New Diamind
` 1027 ` 1185 20
BIG TV
21
Packages in BIG TV
Value Pack • ` 115 • 103 Channels • Star Plus, Sony, Times Now, DD Channels Silver Pack • ` 180 • 130 Channels • Zee cinema, colors, Zee TV, MAX Diamond Pack • ` 270 • 156 Channels • POGO, CNN, CNBC, AXN Platinum • ` 315 • 160 Channels • Ten Sports, NEO, Zee Premier
22
Diwali Offers in BIG TV
Package
2 Months
3 Months 12 Months
Silver ` 1190 -
Diamond
` 1790
` 3790
Platinum ` 4290
Time Period Time Period
Total Saving
Package
2 Months 3 Months 12 Months
Silver ` 198
-
Diamond
` 94 ` 776
Platinum ` 864
23
DATA COLLECTION SOURCES (SHOPS)
24
Marketing Strategies of Baheti Electronics
Baheti Electronics and Electricals provides Discount offers on various packages by reducing its commission from distributor to make the pace in sales.
TATA Sky Airtel Videocon MRP ` 999 ` 1690 ` 1690 Offer Price ` 900 ` 1500 ` 1550
25
Marketing Strategies of D. R. Audio’s
D. R. Audios provides Heavy Discount offers on various packages by reducing its commission from distributor to make the pace in sales.
TATA Sky Airtel MRP ` 999 ` 1690 Offer Price ` 700 ` 1250
Videocon
` 1690
` 1300
26
Marketing Strategies of Singhal Electronics
• Singhal Electronics attracts customers using free gifts strategy on every purchase. • On Purchase of any product, A 1 GB pen drive is free.
27
Marketing Strategies of Samsung Plaza
• Samsung Plaza believes in maintaining customer relations to increase its sales. • At Samsung Plaza customer is welcomed with sweets as it’s a festive time. • Whether a visitor makes a purchase or not, a 10% discount voucher is gifted to him which is applicable on every product. • Another strategy it is using is of discount on high cost STB’s i.e. discount of ` 500 on DVR STB.
28
Financial Strategies of All the Retailers
• Every company provides retailers with a handsome amount commission. Retailers can provide discounts and schemes by reducing their commission.
Company
Airtel Digital TV
TATA Sky Reliance BIG TV Videocon d2h Dish TV Sun Direct
Commission to Retailers ` 425 per connection ` 300 per connection ` 375 per connection ` 300 per connection ` 300 per connection ` 225 per connection
29
HR Analysis
No. of Employ ees Baheti 2 Electronics Communication New Recruits Bonus given Training Provided Knowledg e about the product High
Average
2 (Part Time)
` 50 per sale of DTH
High
Singhal 1 Electronics
D R Audio Samsung Plaza 2 3
Low
Average High
1
1 (Part Time) -
` 1000 on Diwali ` 1000 on Diwali
Low
Average High
Average
High High
30
Tie up of DTH services with various Electronic Companies
DTH service company Airtel Digital TV TATA Sky BIG TV Electronics company Samsung LG Onida
31
COMPARATIVE STUDY
32
Types of STB
DTH Services Airtel TATA Sky Dish TV Videocon d2h BIG TV Normal ? ? ? ? ? HD ? ? ? DVR ? ?
33
Customer Satisfaction through Quality
34
Most Popular
35
Market Share
36
Hidden charges
37
Satisfaction through after sales services
38
Conclusion
After all the analysis and interpretation, we can rank DTH services in the scale of best to average.
Best Better Airtel TATA Sky Digital TV
Good Dish TV
Average BIG TV
39
BIG BUSINESS MANTRA
40
• TATA Sky has highest market share. The only problem is with the after sales services. • Our Big Business Mantra is to improve the after sales services by following strategies:
– Direct feedback from customers with the frequency of 2 months. – Call us on 1860-425-6633 or SMS us PROBLEM on 56633, our engineer will visit you with in 3 hours.
41
• Direct 2 Home offer:
– Subscribe for 24 months New Diamond Pack, Lucky 5 people will get a chance to watch Abhishek Bachhan’s latest movie with him at your home on d2h movies. – 101 Lucky members will get a free subscription varying from 1 months to 6 months.
Direct Hai Correct Hai
42
• Celebrity Endorsement • Provide a local news channel to the customer in every pack. • Accidental + Theft insurance for a year on View Card for ` 1 only.
43
• Provide Active Packs:
– Active Games for ` 25 – Active English for ` 20 – Active Bhakti for ` 15 – Active Cookling for ` 15
Wide Knowledge, Least Price
44
• Include Colors in Silver Saver Pack.
• Provide Handsome Commission to the Retailers. • Recruit more marketing executives. • Sales Promotion Activities (Gift Vouchers, Discount Vouchers) and Advertisement in trade fairs.
45
Thank You
doc_203766607.ppt