Description
This presentation highlights the topics like SWOT analysis of disney and what are the challenges in front of disney.
Strengths Diversified among all business Well known characters Synergy among various acquisition Strong Brand name
Weakness Creativity is decreasing Brand Dilution Overdependence on North American market Produced failures such as Fantasia 2000, 102 Dalmatians and Treasure Plant
SWOT
Opportunities International Markets Agreement with DreamWorks to distribute six films a year Positive market outlook for the global media Introduction of Regional Content Threats Intense competition in each business line Piracy in the entertainment industry Regulatory risks- must comply with FCC regulations, which can hinder future cash flow "Lagging Economy“ New technology compromises ability to protect intellectual property
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Heterogeneity Inimitability Imperfect Mobility and Co specialization Foresight
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Film output decreased ? Creativity seemed stifled ? More sequels rather than new productions ? Financial Performance deteriorated from 1980 – 1983 ? Survived a hostile takeover attempt
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Disney Dimensions – synergy boot camp ? Focus on increasing international sales ? Horizontally Disney entered new types of entertainment – Disney expanded into cruise ships and educational retreats, Disney institute ? Merging Touchstone Television into division of ABC to cut costs ? Gong Show – Brainstorming for new ideas
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Controversy over the show Ellen ? Catholic groups protest against Miramax movie Priest ? Delay of Hong Kong Theme Park ? Disney Channel was ranked a distant 3rd
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No of employees increased to 110000 in 2000 from 28000. ? 75 high level executives had left the company between 1994 and 2000 ? Company had become too large to accommodate Eisner’s management style ? Did Disney still have a coherent strategy for its business mix ?
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doc_222167840.pptx
This presentation highlights the topics like SWOT analysis of disney and what are the challenges in front of disney.
Strengths Diversified among all business Well known characters Synergy among various acquisition Strong Brand name
Weakness Creativity is decreasing Brand Dilution Overdependence on North American market Produced failures such as Fantasia 2000, 102 Dalmatians and Treasure Plant
SWOT
Opportunities International Markets Agreement with DreamWorks to distribute six films a year Positive market outlook for the global media Introduction of Regional Content Threats Intense competition in each business line Piracy in the entertainment industry Regulatory risks- must comply with FCC regulations, which can hinder future cash flow "Lagging Economy“ New technology compromises ability to protect intellectual property
?
Heterogeneity Inimitability Imperfect Mobility and Co specialization Foresight
?
?
?
Film output decreased ? Creativity seemed stifled ? More sequels rather than new productions ? Financial Performance deteriorated from 1980 – 1983 ? Survived a hostile takeover attempt
?
Disney Dimensions – synergy boot camp ? Focus on increasing international sales ? Horizontally Disney entered new types of entertainment – Disney expanded into cruise ships and educational retreats, Disney institute ? Merging Touchstone Television into division of ABC to cut costs ? Gong Show – Brainstorming for new ideas
?
Controversy over the show Ellen ? Catholic groups protest against Miramax movie Priest ? Delay of Hong Kong Theme Park ? Disney Channel was ranked a distant 3rd
?
No of employees increased to 110000 in 2000 from 28000. ? 75 high level executives had left the company between 1994 and 2000 ? Company had become too large to accommodate Eisner’s management style ? Did Disney still have a coherent strategy for its business mix ?
?
doc_222167840.pptx