Description
PRESENTATION ON DELL COMPUTERS
MARKETING STRATEGIES
PRODUCTS
PRINCIPLES OF MANAGEMENT
SPECIAL THANKS TO
MADHURA MISS
GROUP MEMBERS
?
ANKIT KANOJIYA BHAVESH SHARMA BHAVEEN BHANUSHALI
?
SUDHIR CHAUDHARY MAHENDRA SAHANI ANKITKUMAR PANDEY
?
?
?
?
DELL INC.
INTRODUCTION
?
? ?
? ?
Dell Inc. - an American MNC Information Technology corporation based in Texas, USA. Founded by - Michael Dell on November 4, 1984. Products - Desktops, Servers, Notebooks, Netbooks, Peripherals, Printers, Televisions, Scanners, Storage, Smart Phones etc. Its products are sold Worldwide. It was ranked 41st by Fortune-500 list in 2010.
DELL EMPLOYEES
REVENUE
HISTORY
1983 1984 1985
• Dropped out of college • Incorporated business with US$300,000.
• Origins at university of Austin, Texas.
• First Model Design ‘Turbo PC’ • Price starts from US$795.
• Name changed to ‘Dell Computer Corporation’. • Global expansion starts from Ireland in June. • Sales from website starts • Rebranded as Dell Inc.
1988
1996
2003
TURBO PC
DELL FACILITIES
?
Dell is headquartered in Round Rock, Texas.
? United
States - Austin, Texas, Nashua, New Hampshire; Nashville, Tennessee; Oklahoma City, Oklahoma; Peoria, Illinois; Winston-Salem, North Carolina; Eden Prairie, Minnesota and Miami, Florida. ? Global - Penang, Malaysia; Xiamen, China; Bracknell, UK; Manila, Philippines; Bangalore, India; Hortolandia, Brazil; ?ód?, Poland and Limerick, Ireland. ? The US and India are the only countries which have all of Dell's business functions and provide support globally.
INDIAN FACILITY
PRODUCTS
? Dell's
Peripherals class includes USB key drives, LCD televisions, and printers; Dell monitors include LCD TVs, plasma TVs and projectors for HDTV and monitors. Dell Ultra Sharp is further a high-end brand of monitors. ? OptiPlex (office desktop computer systems) ? Vostro (office/small business desktop and notebook systems) ? n Series (desktop and notebook computers shipped with Linux or FreeDOS installed) ? Latitude (business-focused notebook
? Dell's
Home Office/Consumer class emphasizes value, performance, and expandability. These brands include: ? Inspiron (budget desktop and notebook computers) ? Studio (mainstream desktop and laptop computers) ? XPS (high-end desktop and notebook computers) ? Alien ware (high-performance gaming systems) ? Adamo (high-end luxury laptop)
XPS
VOSTRO
OPTIPLEX
STUDIO
INSPIRON
LATITUDE
ALIENWARE
ADAMO
DELL NOTEBOOK
DELL CHARGERS
MANUFACTURING
?
Just-in-time manufacturing Manufacturing process No mass production
?
?
MARKETING
Advertisements in television, the Internet, magazines, catalogs and newspapers. ? A Popular Phrase "Dude, you're gettin' a Dell!“ was used to market it’s Products. ? In 2007, Dell began using the slogan "Yours is here" to say that it customizes computers to fit customers' requirements. ? Retail stores
?
RETAIL STORES
ADVERTISEMENTS
STRATEGIES
?
Dell Kiosk Lowering prices Offering free bonus products
?
?
?
Offering free shipping
DELL KI0SKS
MARKET COMPETITION
Major competitors include Hewlett-Packard (HP), Acer, Toshiba, HCL, Sony, Lenovo, IBM, Samsung, Apple. ? In 2006, Dell had between 18% and 19% share of the worldwide personal computer market, compared to HP with roughly 15%. ? Dell had major chunk in Netbooks Market in Asia-Pacific region (95%).
?
MAJOR COMPETITORS
DELL’S CORE STRATEGIES
Michael's business philosophies sampling of some of these key ideas includes: ? Hiring ahead of the curve ? Segmenting the CEO • Building a company of owners • Staying allergic to hierarchy
Developing products from the customer's viewpoint ? Targeting a customer of one ? Flipping the demand/supply equation ? Mobilizing people around a single business goal
?
ENVIRONMENTAL RECORDS
Dell committed to reduce greenhouse gas emissions. ? Elimination of toxic polyvinyl chloride and brominated flame retardants. ? First products completely free of PVC and BFRs with the G-Series monitors. ? On June 5, 2007 Dell set a goal of becoming the greenest technology company on Earth.
?
WEAKNESS
In 2005, complaints about Dell more than doubled to 1,533, after earnings grew 52% that year. ? Dell acknowledged that it had problems with customer service. ? Loose grip over Europe and Asian countries.
?
MICHAEL DELL (CHILDHOOD STORY)
?
Most people don’t know that one the key marketing strategies that have made Dell Computer so unbelievably successful had nothing to do with the computer business. Dell actually discovered it as a 12-year old kid in Houston.
DELL ( THEN AND NOW)
?
DISTRIBUTION
?
INNOVATION
?
MANAGEMENT
BOARD OF DIRECTORS.
Michael Miles, Alex Mandl, William Gray, Judy Lewent, Alan Lafley, Sallie Krawcheck, Thomas Luce, Klaus Luft, Gerard Kleisterlee, Ross Perot, James Breyer, Shantanu Narayan, Donald Carty, Samuel Nunn, ? CFO- Brian Gladden.
?
CONCLUSION
Dell has established market in the world. ? Gain supremacy over competitor through quality and service. ? Its has innovative strategy which help to gain over his rivals ? Prone to loose against local competitor ? Still has to established in Europe and middle Asian countries
?
doc_766688148.pptx
PRESENTATION ON DELL COMPUTERS
MARKETING STRATEGIES
PRODUCTS
PRINCIPLES OF MANAGEMENT
SPECIAL THANKS TO
MADHURA MISS
GROUP MEMBERS
?
ANKIT KANOJIYA BHAVESH SHARMA BHAVEEN BHANUSHALI
?
SUDHIR CHAUDHARY MAHENDRA SAHANI ANKITKUMAR PANDEY
?
?
?
?
DELL INC.
INTRODUCTION
?
? ?
? ?
Dell Inc. - an American MNC Information Technology corporation based in Texas, USA. Founded by - Michael Dell on November 4, 1984. Products - Desktops, Servers, Notebooks, Netbooks, Peripherals, Printers, Televisions, Scanners, Storage, Smart Phones etc. Its products are sold Worldwide. It was ranked 41st by Fortune-500 list in 2010.
DELL EMPLOYEES
REVENUE
HISTORY
1983 1984 1985
• Dropped out of college • Incorporated business with US$300,000.
• Origins at university of Austin, Texas.
• First Model Design ‘Turbo PC’ • Price starts from US$795.
• Name changed to ‘Dell Computer Corporation’. • Global expansion starts from Ireland in June. • Sales from website starts • Rebranded as Dell Inc.
1988
1996
2003
TURBO PC
DELL FACILITIES
?
Dell is headquartered in Round Rock, Texas.
? United
States - Austin, Texas, Nashua, New Hampshire; Nashville, Tennessee; Oklahoma City, Oklahoma; Peoria, Illinois; Winston-Salem, North Carolina; Eden Prairie, Minnesota and Miami, Florida. ? Global - Penang, Malaysia; Xiamen, China; Bracknell, UK; Manila, Philippines; Bangalore, India; Hortolandia, Brazil; ?ód?, Poland and Limerick, Ireland. ? The US and India are the only countries which have all of Dell's business functions and provide support globally.
INDIAN FACILITY
PRODUCTS
? Dell's
Peripherals class includes USB key drives, LCD televisions, and printers; Dell monitors include LCD TVs, plasma TVs and projectors for HDTV and monitors. Dell Ultra Sharp is further a high-end brand of monitors. ? OptiPlex (office desktop computer systems) ? Vostro (office/small business desktop and notebook systems) ? n Series (desktop and notebook computers shipped with Linux or FreeDOS installed) ? Latitude (business-focused notebook
? Dell's
Home Office/Consumer class emphasizes value, performance, and expandability. These brands include: ? Inspiron (budget desktop and notebook computers) ? Studio (mainstream desktop and laptop computers) ? XPS (high-end desktop and notebook computers) ? Alien ware (high-performance gaming systems) ? Adamo (high-end luxury laptop)
XPS
VOSTRO
OPTIPLEX
STUDIO
INSPIRON
LATITUDE
ALIENWARE
ADAMO
DELL NOTEBOOK
DELL CHARGERS
MANUFACTURING
?
Just-in-time manufacturing Manufacturing process No mass production
?
?
MARKETING
Advertisements in television, the Internet, magazines, catalogs and newspapers. ? A Popular Phrase "Dude, you're gettin' a Dell!“ was used to market it’s Products. ? In 2007, Dell began using the slogan "Yours is here" to say that it customizes computers to fit customers' requirements. ? Retail stores
?
RETAIL STORES
ADVERTISEMENTS
STRATEGIES
?
Dell Kiosk Lowering prices Offering free bonus products
?
?
?
Offering free shipping
DELL KI0SKS
MARKET COMPETITION
Major competitors include Hewlett-Packard (HP), Acer, Toshiba, HCL, Sony, Lenovo, IBM, Samsung, Apple. ? In 2006, Dell had between 18% and 19% share of the worldwide personal computer market, compared to HP with roughly 15%. ? Dell had major chunk in Netbooks Market in Asia-Pacific region (95%).
?
MAJOR COMPETITORS
DELL’S CORE STRATEGIES
Michael's business philosophies sampling of some of these key ideas includes: ? Hiring ahead of the curve ? Segmenting the CEO • Building a company of owners • Staying allergic to hierarchy
Developing products from the customer's viewpoint ? Targeting a customer of one ? Flipping the demand/supply equation ? Mobilizing people around a single business goal
?
ENVIRONMENTAL RECORDS
Dell committed to reduce greenhouse gas emissions. ? Elimination of toxic polyvinyl chloride and brominated flame retardants. ? First products completely free of PVC and BFRs with the G-Series monitors. ? On June 5, 2007 Dell set a goal of becoming the greenest technology company on Earth.
?
WEAKNESS
In 2005, complaints about Dell more than doubled to 1,533, after earnings grew 52% that year. ? Dell acknowledged that it had problems with customer service. ? Loose grip over Europe and Asian countries.
?
MICHAEL DELL (CHILDHOOD STORY)
?
Most people don’t know that one the key marketing strategies that have made Dell Computer so unbelievably successful had nothing to do with the computer business. Dell actually discovered it as a 12-year old kid in Houston.
DELL ( THEN AND NOW)
?
DISTRIBUTION
?
INNOVATION
?
MANAGEMENT
BOARD OF DIRECTORS.
Michael Miles, Alex Mandl, William Gray, Judy Lewent, Alan Lafley, Sallie Krawcheck, Thomas Luce, Klaus Luft, Gerard Kleisterlee, Ross Perot, James Breyer, Shantanu Narayan, Donald Carty, Samuel Nunn, ? CFO- Brian Gladden.
?
CONCLUSION
Dell has established market in the world. ? Gain supremacy over competitor through quality and service. ? Its has innovative strategy which help to gain over his rivals ? Prone to loose against local competitor ? Still has to established in Europe and middle Asian countries
?
doc_766688148.pptx