Description
PRESENTATION ON BCG MATRIX OF HERO MOTO CORP
SWOT ANLYSIS
Presented by
DHAVAL DEDHIA (08)
INTRODUCTION
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Hero MotoCorp Ltd. ( formerly Hero Honda Motors Ltd) is the world’s largest two wheeler manufacturer based in India.
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World’s No.1 two wheeler company in terms of unit volume sales in a calendar year.
co.’s vision to strengthen focus on mobility & technology & creating global footprint.
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SWOT ANALYSIS
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? ? ? ?
STRENGTHS :
Ability to understand customer needs & wants.
Recognized & established brand name.
Strong distribution network & service centers. Due to the large range of products that are available, almost the entire customer base is covered.
SWOT ANALYSIS
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WEAKNESS : R & D is not close to the Hero manufacturing plant. Recently the joint venture of Hero & Honda has been broken. People are not familiar with new logo of Hero.
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?
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SWOT ANALYSIS
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OPPORTUNITIES : Global expansion into the Caribbean & Central America. Expansion of target market(including woman). To become India’s leader in the scooter market. Hero Moto corp can capitalize on its superior distribution channel to facilitate the selling of more bikes.
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SWOT ANALYSIS
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THREATS : Bajaj motor, TVS motors are strong competitors . Honda can also big threat for Hero. Bajaj auto has found popularity with both its low-end & premium offering, which have helped chip away at Hero Moto Corp’s dominance.
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BCG MATRIX
BCG MATRIX
SPLENDER SERIES PASSION SERIES KARIZMA HUNK CBZ-EXTEREME PLEASURE
CD DELUXE CD 100SS CD DAWN
ACHIEVER GLAMOUR AMBITION
PORTER’S 5 FORCE MODULE
POWER OF SUPPLIERS
NEW ENTRNTS
COMPETITION
POWER OF SUBSTITUTES
POWER OF BUYERS
PORTER’S 5 FORCE MODULE
: NEW ENTRANTS :
?
Number, size of firms.
?
?
Industry size & trends.
Fixed v/s variable cost.
?
?
Product/service ranges.
Differentiation strategy.
PORTER’S 5 FORCE MODULE
: POWER OF SUPPLIERS :
? ? ?
Brand reputation. Geographical coverage. Product / service level quality.
?
?
Relationship with customers.
Hiding processes.
PORTER’S 5 FORCE MODULE
: POWER OF SUBSTITUTES :
?
Alternatives price.
?
? ?
Fashion & trends.
New technology. Legislative effect.
PORTER’S 5 FORCEMODULE
: POWER OF BUYERS :
?
Buyers choice. Buyer size / numbers.
?
?
Product / service.
Change in cost frequency.
?
PORTER’S 5 FORCE MODULE
: COMPETITION :
?
Number & size of firms. Industry size & trends.
?
?
Different strategy to sell the product.
Product ranges.
?
doc_198193874.pptx
PRESENTATION ON BCG MATRIX OF HERO MOTO CORP
SWOT ANLYSIS
Presented by
DHAVAL DEDHIA (08)
INTRODUCTION
?
Hero MotoCorp Ltd. ( formerly Hero Honda Motors Ltd) is the world’s largest two wheeler manufacturer based in India.
?
World’s No.1 two wheeler company in terms of unit volume sales in a calendar year.
co.’s vision to strengthen focus on mobility & technology & creating global footprint.
?
SWOT ANALYSIS
?
? ? ? ?
STRENGTHS :
Ability to understand customer needs & wants.
Recognized & established brand name.
Strong distribution network & service centers. Due to the large range of products that are available, almost the entire customer base is covered.
SWOT ANALYSIS
?
WEAKNESS : R & D is not close to the Hero manufacturing plant. Recently the joint venture of Hero & Honda has been broken. People are not familiar with new logo of Hero.
?
?
?
SWOT ANALYSIS
? ?
OPPORTUNITIES : Global expansion into the Caribbean & Central America. Expansion of target market(including woman). To become India’s leader in the scooter market. Hero Moto corp can capitalize on its superior distribution channel to facilitate the selling of more bikes.
? ? ?
SWOT ANALYSIS
? ?
THREATS : Bajaj motor, TVS motors are strong competitors . Honda can also big threat for Hero. Bajaj auto has found popularity with both its low-end & premium offering, which have helped chip away at Hero Moto Corp’s dominance.
? ?
BCG MATRIX
BCG MATRIX
SPLENDER SERIES PASSION SERIES KARIZMA HUNK CBZ-EXTEREME PLEASURE
CD DELUXE CD 100SS CD DAWN
ACHIEVER GLAMOUR AMBITION
PORTER’S 5 FORCE MODULE
POWER OF SUPPLIERS
NEW ENTRNTS
COMPETITION
POWER OF SUBSTITUTES
POWER OF BUYERS
PORTER’S 5 FORCE MODULE
: NEW ENTRANTS :
?
Number, size of firms.
?
?
Industry size & trends.
Fixed v/s variable cost.
?
?
Product/service ranges.
Differentiation strategy.
PORTER’S 5 FORCE MODULE
: POWER OF SUPPLIERS :
? ? ?
Brand reputation. Geographical coverage. Product / service level quality.
?
?
Relationship with customers.
Hiding processes.
PORTER’S 5 FORCE MODULE
: POWER OF SUBSTITUTES :
?
Alternatives price.
?
? ?
Fashion & trends.
New technology. Legislative effect.
PORTER’S 5 FORCEMODULE
: POWER OF BUYERS :
?
Buyers choice. Buyer size / numbers.
?
?
Product / service.
Change in cost frequency.
?
PORTER’S 5 FORCE MODULE
: COMPETITION :
?
Number & size of firms. Industry size & trends.
?
?
Different strategy to sell the product.
Product ranges.
?
doc_198193874.pptx