Description
Axe deodorant is a popular brand among young men. This is because it is inexpensive and has many fragrances. To put on Axe deodorant, simply rub the stick under the armpits.
PRESENTATION ON
INTRODUCTION
1. Th e A xe d eod oran t w as fi rst l au n ch ed i n th e year 1983. 2. I t h as b een th ere i n th e m arket for th e l ast 26 years an d i s cu rren tl y th e b est-sel l i n g b ran d of U n i l ever . 3. A xe d eod oran t w as l au n ch ed i n I ndi a d u ri n g 1999. 4. I t w as l au n ch ed as a h i g h p ri ce p rod u ct an d i ni ti al l y th e p rom oti on w as kep t l ow .
4 P’ s O F AXE D EO D RAN T
PRODUCT
1. A xe offers a w i d e ran g e of frag ran ces an d fl avors i n th ei r d eod oran ts. S om e vari an ts of axe are: -vood oo, tw i st, p h oen i x, cl i ck, d ark tem p tati on , di m en si on etc. .
QUALITY
All the variants of axe deodorants are dermatological tested and do not have any kind of side effects on the skin(skin friendly), it offers good fragrance which has long lasting effect.
DESIGN
The bottle of the AXE deodorant looks more sturdy and it has twisting top which is better than the previous design.
PACKAGING
1.The axe deodorant contain in stylish bottle. 2.There is no secondary package for the axe deodorant rather than its labeling of Lynx in foreign market.
3.Packaging affluence customers a lot and also they willingly pay more for more convenient packaged product having catchy looks.
4.The packaging is done in a way that it can be easily recognized. The packaging of axe itself has created brand for it.
PRICE
1.The price of all variants of axe is same. 2.They just have different fragrances and flavours. 3.Price is around Rs.150 for 150ml bottle. 4.Pricing has been done considering the middle and higher income group.
PLACE
Proper placing and availability of product plays significant role in determining the sales of product. Axe relies on location and distribution channels. DISTRIBUTION: In India supermarket and hypermarkets have only 2% Market ,organized retail has 13.9% market large part of it is in metro cities. so in metros distribution channel is malls and big organized stores but in tier 2 & 3 cities distribution is done through local kirana shops mostly.
PROMOTION
ADVERTISING:
To weave the axe brand into the culture the company extensively uses television advertisements .e.g. to promote its Dark Temptation flavor they showed an ad in which a boy who has used Axe deo is passing by the roadside and all the girls around are getting attracted by the chocolate fragrance of the deodorant he is showed to be throwing chocolate from his body on the people.
SALES PROMOTION:
To increase the sale in India the company has slashed down the price of 150ml bottle from Rs.150 to Rs.125.They also promote through online gaming available on their site.
SW O T AN ALYSI S
STRENGTH
1. GOOD MARKET VALUE. 2.KEEPS ON ATTRACTING CUSTOMERS.
WEAKNESS
1.TARGET CUSTOMERS ARE LIMITED. 2.DUE TO THIS PROMOTIONS CAMPAGION THOUGH LOVED BY A LARGE NUMBER OF PEOPLE PRODUCT CATERS ONLY A FEW. 1.NEW COMPETITORS.
1.NEW MARKET SEGMENT. 2.CAN FOCUS ON PRODUCTS FOR WOMEN.
OPPORTUNITY
THREAT
doc_643290367.pptx
Axe deodorant is a popular brand among young men. This is because it is inexpensive and has many fragrances. To put on Axe deodorant, simply rub the stick under the armpits.
PRESENTATION ON
INTRODUCTION
1. Th e A xe d eod oran t w as fi rst l au n ch ed i n th e year 1983. 2. I t h as b een th ere i n th e m arket for th e l ast 26 years an d i s cu rren tl y th e b est-sel l i n g b ran d of U n i l ever . 3. A xe d eod oran t w as l au n ch ed i n I ndi a d u ri n g 1999. 4. I t w as l au n ch ed as a h i g h p ri ce p rod u ct an d i ni ti al l y th e p rom oti on w as kep t l ow .
4 P’ s O F AXE D EO D RAN T
PRODUCT
1. A xe offers a w i d e ran g e of frag ran ces an d fl avors i n th ei r d eod oran ts. S om e vari an ts of axe are: -vood oo, tw i st, p h oen i x, cl i ck, d ark tem p tati on , di m en si on etc. .
QUALITY
All the variants of axe deodorants are dermatological tested and do not have any kind of side effects on the skin(skin friendly), it offers good fragrance which has long lasting effect.
DESIGN
The bottle of the AXE deodorant looks more sturdy and it has twisting top which is better than the previous design.
PACKAGING
1.The axe deodorant contain in stylish bottle. 2.There is no secondary package for the axe deodorant rather than its labeling of Lynx in foreign market.
3.Packaging affluence customers a lot and also they willingly pay more for more convenient packaged product having catchy looks.
4.The packaging is done in a way that it can be easily recognized. The packaging of axe itself has created brand for it.
PRICE
1.The price of all variants of axe is same. 2.They just have different fragrances and flavours. 3.Price is around Rs.150 for 150ml bottle. 4.Pricing has been done considering the middle and higher income group.
PLACE
Proper placing and availability of product plays significant role in determining the sales of product. Axe relies on location and distribution channels. DISTRIBUTION: In India supermarket and hypermarkets have only 2% Market ,organized retail has 13.9% market large part of it is in metro cities. so in metros distribution channel is malls and big organized stores but in tier 2 & 3 cities distribution is done through local kirana shops mostly.
PROMOTION
ADVERTISING:
To weave the axe brand into the culture the company extensively uses television advertisements .e.g. to promote its Dark Temptation flavor they showed an ad in which a boy who has used Axe deo is passing by the roadside and all the girls around are getting attracted by the chocolate fragrance of the deodorant he is showed to be throwing chocolate from his body on the people.
SALES PROMOTION:
To increase the sale in India the company has slashed down the price of 150ml bottle from Rs.150 to Rs.125.They also promote through online gaming available on their site.
SW O T AN ALYSI S
STRENGTH
1. GOOD MARKET VALUE. 2.KEEPS ON ATTRACTING CUSTOMERS.
WEAKNESS
1.TARGET CUSTOMERS ARE LIMITED. 2.DUE TO THIS PROMOTIONS CAMPAGION THOUGH LOVED BY A LARGE NUMBER OF PEOPLE PRODUCT CATERS ONLY A FEW. 1.NEW COMPETITORS.
1.NEW MARKET SEGMENT. 2.CAN FOCUS ON PRODUCTS FOR WOMEN.
OPPORTUNITY
THREAT
doc_643290367.pptx