Description
PRESENTATION ON ASHOK LEYLAND
(GROUP 1)
• Rohit Dhoundiyal • Vikram Bhopi • Amey Koli • Monika Gaikwad • Ankita Kamalkar • Devendra Malviya • Nisha Bhagat • Kazim Rizvi • Akash Juikar • Kiran Adkar
Genesis of Ashok Leyland
• Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK MOTORS”, to assemble Austin Cars.
• Renamed & Started Mfg. Commercial Vehicles in 1955 with equity participation by “LEYLAND MOTORS”. • 2nd Largest Commercial vehicle company in India.
• Market Share of 28% (2007-2008) in Medium & Heavy Commercial Vehicle.
• Market Leader in Bus Segment , and Claims to carry 60 Million Passengers Daily.
B.O.D
MR. DHEERAJ G. HINDUJA (CHAIRMAN)
MR. R. SESHASAYEE (EX. VICE CHAIRMAN)
MR. VINOD K. DASARI (MANAGING DIRECTOR)
PRODUCTS
? Buses
? Trucks ? Light Vehicles ? Defence Vehicles ? Power Solutions
MISSION
• Large Production. • Modernization. • Global Benchmarking our Product, Process & People. • Identifying with Customer. • Good Relationship Management.
VISION
• Leadership in Medium & Heavy segment. • Significant presence in World Market. • Customer Satisfaction.
Performance Highlights
Success Formula
It has been able to achieve all this capitalizing on his strengths of:
? Providing Superior Value proposition to the Customer .
? Having the largest distribution & Service network.
? To increase it’s reach to rural India.
? Continuous expansion of network partners. ? It’s overall portfolio consists of 11 basic models & over 150
variants spanning across all segments of the industry.
? It’s foray is into Alternate fuel segment.
Ashok Leyland's Future Plans
Consequently, additional investment in the areas of R&D and Marketing & Customer interface has been announced.
Competitor Analysis
Major Competitor of Ashok Leyland : • TATA MOTORS • EICHER MOTORS
6% 6%
Market Capital
ASHOK LEYLAND
TATA MOTORS EICHER MOTORS
88%
Sales Turnover
1%
19%
Net Profit
7% 29%
80%
64%
ASHOK LEYLAND TATA MOTORS EICHER MOTORS
ASHOK LEYLAND TATA MOTORS EICHER MOTORS
Automobile Industry In India
• Sixth largest car and commercial vehicle mfg. industry in India. • India mfg. 11 million vehicles every year. • 34 Billion Dollar turnover. • Provides Employment to 13 Million people directly & indirectly. • Automobile Industry is 5% of the Total GDP of India. • By 2015, Annual vehicles sales has been projected to increase to 20 million .
Vehicle Composition
16% 9% CARS COMMERCIAL & 3 WHEELER 75% 2 WHEELER
• 91% Vehicles sold are used by Households. • 9% Vehicles sold are for Commercial Purpose.
CONCLUSION
Ashok Leyland provides Commercial Vehicles with World Class Technology that is relevant, appropriate & affordable. In an Atmosphere that nurture’s Creativity & Innovation, 1000+ Product development Team seeks to Harness and Adopt Technology that provide value to Consumers as well as Safety and Environmental Issue.
ANY QUESTION
doc_927259148.pptx
PRESENTATION ON ASHOK LEYLAND
(GROUP 1)
• Rohit Dhoundiyal • Vikram Bhopi • Amey Koli • Monika Gaikwad • Ankita Kamalkar • Devendra Malviya • Nisha Bhagat • Kazim Rizvi • Akash Juikar • Kiran Adkar
Genesis of Ashok Leyland
• Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK MOTORS”, to assemble Austin Cars.
• Renamed & Started Mfg. Commercial Vehicles in 1955 with equity participation by “LEYLAND MOTORS”. • 2nd Largest Commercial vehicle company in India.
• Market Share of 28% (2007-2008) in Medium & Heavy Commercial Vehicle.
• Market Leader in Bus Segment , and Claims to carry 60 Million Passengers Daily.
B.O.D
MR. DHEERAJ G. HINDUJA (CHAIRMAN)
MR. R. SESHASAYEE (EX. VICE CHAIRMAN)
MR. VINOD K. DASARI (MANAGING DIRECTOR)
PRODUCTS
? Buses
? Trucks ? Light Vehicles ? Defence Vehicles ? Power Solutions
MISSION
• Large Production. • Modernization. • Global Benchmarking our Product, Process & People. • Identifying with Customer. • Good Relationship Management.
VISION
• Leadership in Medium & Heavy segment. • Significant presence in World Market. • Customer Satisfaction.
Performance Highlights
Success Formula
It has been able to achieve all this capitalizing on his strengths of:
? Providing Superior Value proposition to the Customer .
? Having the largest distribution & Service network.
? To increase it’s reach to rural India.
? Continuous expansion of network partners. ? It’s overall portfolio consists of 11 basic models & over 150
variants spanning across all segments of the industry.
? It’s foray is into Alternate fuel segment.
Ashok Leyland's Future Plans
Consequently, additional investment in the areas of R&D and Marketing & Customer interface has been announced.
Competitor Analysis
Major Competitor of Ashok Leyland : • TATA MOTORS • EICHER MOTORS
6% 6%
Market Capital
ASHOK LEYLAND
TATA MOTORS EICHER MOTORS
88%
Sales Turnover
1%
19%
Net Profit
7% 29%
80%
64%
ASHOK LEYLAND TATA MOTORS EICHER MOTORS
ASHOK LEYLAND TATA MOTORS EICHER MOTORS
Automobile Industry In India
• Sixth largest car and commercial vehicle mfg. industry in India. • India mfg. 11 million vehicles every year. • 34 Billion Dollar turnover. • Provides Employment to 13 Million people directly & indirectly. • Automobile Industry is 5% of the Total GDP of India. • By 2015, Annual vehicles sales has been projected to increase to 20 million .
Vehicle Composition
16% 9% CARS COMMERCIAL & 3 WHEELER 75% 2 WHEELER
• 91% Vehicles sold are used by Households. • 9% Vehicles sold are for Commercial Purpose.
CONCLUSION
Ashok Leyland provides Commercial Vehicles with World Class Technology that is relevant, appropriate & affordable. In an Atmosphere that nurture’s Creativity & Innovation, 1000+ Product development Team seeks to Harness and Adopt Technology that provide value to Consumers as well as Safety and Environmental Issue.
ANY QUESTION
doc_927259148.pptx