Description
In marketing, a product is anything that can be offered to a market that might satisfy a want or need.[1] In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market.
PepsiCo established its business operations in India in the year 1989. It is now the 4th largest consumer products company in India. PepsiCo has a diverse range of products from Tasty Treats to Healthy Eats. It provides direct and indirect employment to 150,000 people in India. It has more than 36 bottling plants including 13 Company & 23 Franchise owned ones. It has 3 state-of-the-art food plants in Punjab, Maharashtra and West Bengal.
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PRODUCT HISTORY:
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Pepsi is one of the oldest, largest and most successful beverage product in the world. Pepsi was founded by Caleb Bradham in 1902 in USA. Today Pepsi is sale in more than 140 countries in the world. Today Pepsi is most popular largest selling product in the world
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Available at every place. Available In 200ml, 300ml, 600ml, 1ltr, 1.5ltr, 2.25ltr. Available in Plastic bottles and in cane size. Available in every season.
Satisfaction index
yes
no
28%
No. of Respondent
72%
28%
72%
yes no
PRODUCT
47% 53% Pepsi Coca-Cola
MARKET SHARE 53%
PEPSI
COCA-COLA
47%
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CATEGORY WISE
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AGE WISE
Number Of respondent
3% 20% 15% 20% 42% Students Service Business Parties Others 45 40 35 30 25 20 15 10 5 0 0-10 10-20 20-30 >30 14 11 33 42
Number Of respondent
Preferences
No. of Respondents 62
8% 10% 8% taste
Taste Advertising Schemes
12
12% 62%
Advertising
schemes Availability Others
8
Availability
Others
10
8
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Sample Size and Design. Research Period. Research Instrument. Data CollectionPrimary Source. Secondary Source.
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The study of PEPSI CO is as interesting as meaningful and knowledgeable. PEPSI is a super brand worldwide and leader in market in respective segment. It’s wide product line and equally well product mix speaks for itself. Their marketing strategy and integrated marketing communication has proved over the time, that they here for serious business.
? !!!ANY
QUESTIONS!!!
doc_953677577.pptx
In marketing, a product is anything that can be offered to a market that might satisfy a want or need.[1] In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market.
PepsiCo established its business operations in India in the year 1989. It is now the 4th largest consumer products company in India. PepsiCo has a diverse range of products from Tasty Treats to Healthy Eats. It provides direct and indirect employment to 150,000 people in India. It has more than 36 bottling plants including 13 Company & 23 Franchise owned ones. It has 3 state-of-the-art food plants in Punjab, Maharashtra and West Bengal.
?
PRODUCT HISTORY:
?
Pepsi is one of the oldest, largest and most successful beverage product in the world. Pepsi was founded by Caleb Bradham in 1902 in USA. Today Pepsi is sale in more than 140 countries in the world. Today Pepsi is most popular largest selling product in the world
? ?
?
?
Available at every place. Available In 200ml, 300ml, 600ml, 1ltr, 1.5ltr, 2.25ltr. Available in Plastic bottles and in cane size. Available in every season.
Satisfaction index
yes
no
28%
No. of Respondent
72%
28%
72%
yes no
PRODUCT
47% 53% Pepsi Coca-Cola
MARKET SHARE 53%
PEPSI
COCA-COLA
47%
?
CATEGORY WISE
?
AGE WISE
Number Of respondent
3% 20% 15% 20% 42% Students Service Business Parties Others 45 40 35 30 25 20 15 10 5 0 0-10 10-20 20-30 >30 14 11 33 42
Number Of respondent
Preferences
No. of Respondents 62
8% 10% 8% taste
Taste Advertising Schemes
12
12% 62%
Advertising
schemes Availability Others
8
Availability
Others
10
8
?
?
? ? ? ?
Sample Size and Design. Research Period. Research Instrument. Data CollectionPrimary Source. Secondary Source.
?
The study of PEPSI CO is as interesting as meaningful and knowledgeable. PEPSI is a super brand worldwide and leader in market in respective segment. It’s wide product line and equally well product mix speaks for itself. Their marketing strategy and integrated marketing communication has proved over the time, that they here for serious business.
? !!!ANY
QUESTIONS!!!
doc_953677577.pptx