PREMIUM STUDIES/RESEARCH

Companies must adapt to changing circumstances—and getting back in touch with their customers is the first step. By Simon Calkin



This article was first published in World Business, in September 2006, and it appears courtesy of INSEAD. It is provided as part of Management Express
 

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Products’ best start in life comes from a good parental name - but only if customers are convinced of the link, and if brandfatherly loyalty is neither too weak nor too strong.

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This article first appeared in Bulletpoint, and is sourced from Bulletpoint.com, copyright Bulletpoint, all rights reserved. [/COLOR][/B][/SIZE]
 

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The importance of brainstorming to businesses and societies is memorably summarised in this Chinese proverb: ‘Three humble shoemakers brainstorming will make a great statesman.’----------------------------------------------
 

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