Description
Government relations for companies are systematic effort to influence the policies of government to help achieve particular objectives or protect particular interest in public that reflects well on company and the decision makers involved.
GOVERNMENT
RELATIONS
Presented By:
A PUBLIC RELATIONS Presentation
ARUSHI Sharma
DRISHTI Rana
BBS I-B
Shaheed Sukhdev
College of Business Studies
DIVIK Girdhar
HISHAM Ahmed Rizvi
Government relations for companies are systematic
effort to influence the policies of government to
help achieve particular objectives or protect
particular interest in public that reflects well on
company and the decision makers involved.
WHAT ARE
GOVERNMENT RELATIONS?
NEED FOR GOVERNMENT RELATIONS
N
E
E
D
F
O
R
G
O
V
E
R
N
M
E
N
T
R
E
L
A
T
I
O
N
S
Impact on business operations
Impact on functional environment
Better understanding of Government
policies
Maintenance of trust and transparency
OBJECTIVES OF GOVERNMENT RELATIONS
Enduring co-operation between business
and governance.
Synthesis of the interests of business and
government to their common advantage.
Working partnership and mutual co-
operation between the two parties.
Political
party in
power
Government
Policies
Functional
Economy
Degree of
freedom and
liberalization
FACTORS AFFECTING GOVERNMENT RELATIONS
MANTAINED BY ORGANISATIONS
PROCESS OF GOVERNMENT RELATIONS
Research
Communication Tactics
& Implementation
Evaluation
Action Plan / Objectives &
Program Planning
The Dynamic
Model
Conscious efforts, both by the government as well as the
organization are required. In the absence of either, it is not
possible to maintain healthy government relations.
Government Relations
Maintained by
the Government
Maintained by
the Organisation
GOVERNMENT RELATIONS – A TWO WAY PROCESS
PR GUIDELINES FOR BUSINESS,
GOVERNMENT AND POLITICAL PARTIES
Respecting the political liberties of employees
Friendly relationships with national and state legislators and elected municipal
officials, particularly in states where the company maintains and runs factories.
Public stand on proposed measures which may affect business by
Heads of corporations.
Business should give voluntary service to government agencies where
exigencies demand.
Meaningful opposition that is constructive, factual, realistic and offers
alternatives.
TOOLS AND TECHNIQUES
• (I.e. relations of corporations, associations, unions and NPOs
with state and local self governments)
• Interacting and maintaining good relations with Permanent
legislative representatives of the area.
• State or local trade associations represent smaller concerns
to the concerned government representatives.
Local, self government and community levels
• Interaction with municipal agencies and officials.
• Lobbying during legislation and policy making.
State and Municipality level
• Filing briefs and/or Public appearances.
• Committee/Public hearings.
• Formal dinners or informal luncheons and breakfasts.
• Informal round table discussions.
• Delegation visits.
• Industrial plant tours.
• Telephone calls, correspondence and telegrams.
• Advertising and Publicity.
• Booklets, folders, speeches, annual reports and
company magazines.
Common to Central, State and local levels
TOOLS AND TECHNIQUES
• Traditional tools - Press releases and media kits sent
out to publicize the stand of the organizations.
• Relatively new tools - Social media which provides a
platform for two way communication and ensures
feedback.
Some additional tools
TOOLS AND TECHNIQUES
• 'Lobbying' is a form of advocacy with the intention of
influencing decisions made by the government by
individuals or more usually by Lobby groups.
• It includes all attempts to influence legislators and
officials, whether by other legislators, constituents, or
organized groups.
• A 'lobbyist' is a person who tries to influence legislation
on behalf of a special interest or a member of a lobby.
• It is looked upon by an average person as something
mysterious, suspicious and obscure. They are called the
“third house” and by less complementary names such as
influence peddlers and fixers.
LOBBYING
THE OUTCOMES OF GOVERNMENT RELATIONS
FOR AN ORGANISATION
GOOD GOVERNMENT
RELATIONS
-Helps in protecting the
organizations interests.
-Helps in having a voice in
what legislation is enacted.
-Play a part in determining
govt. fiscal policies ,
taxation.
BAD GOVERNMENT
RELATIONS
-Organizational goals cannot
be achieved.
-No influence on legislations
that affect the organization.
-The organization becomes a
spectator, rather than a
participant in forming of govt.
policies
THE POSITIVE CHANGE
BUSINESS ORG.
GOVERNMENT
The Government has started
recognizing the importance
of business organizations to
the economy of the state,
and have started interacting
with them.
There is an increasing
recognition on the part of
business executives of the
importance of developing an
effective partnership with
government.
Since the turn of the century there has been a steadily
increasing interaction of government and business
organizations.
CASE
STUDIES
SATYAM
SCANDAL
NIRA RADIA
TAPE CONTROVERSY
• On January 7, 2009, Ramalingam Raju, the
erstwhile chairman of Satyam Ltd., India's leading
IT firm, made an admission of conscious fraud &
misreporting perpetrated by him over several
years.
• The media, who had eulogized him till then,
suddenly turned on him with a vengeance,
conscious that they had also failed in their duty as
watchdogs of businesses.
SATYAM SCANDAL – An Analysis
• The crisis also impacted several companies
associated with Satyam including EMRI
(Emergency Medical Response Institute), a not-
for-profit endeavor (for running free ambulance
services) in which Satyam had committed 5% of
running costs with the balance 95% coming from
various state governments.
SATYAM SCANDAL – An Analysis
• Due to its steady government relations in the past,
the PR team handling the issue could persuade the
Indian government and take quick action and set up
an interim board consisting of industry stalwarts for
the company to assess the true worth of Satyam
and to seek a suitable investor & management.
• The swiftly conducted and fiercely contested bid
was won by Mahindra & Mahindra and Satyam was
merged with a group IT Company.
SATYAM SCANDAL – Role of Government Relations
• This swift & timely execution and the confidence-
building-measures taken by the interim board
helped regain faith by the customers and the
world at large in the Indian IT industry.
• Thus, it is exemplary evidence of how effective PR
can salvage situation with the government,
irrespective of the size.
SATYAM SCANDAL – Role of Government Relations
THE RADIA TAPES CONTROVERSY
CONCLUSION
THANK
YOU!
doc_180504809.pptx
Government relations for companies are systematic effort to influence the policies of government to help achieve particular objectives or protect particular interest in public that reflects well on company and the decision makers involved.
GOVERNMENT
RELATIONS
Presented By:
A PUBLIC RELATIONS Presentation
ARUSHI Sharma
DRISHTI Rana
BBS I-B
Shaheed Sukhdev
College of Business Studies
DIVIK Girdhar
HISHAM Ahmed Rizvi
Government relations for companies are systematic
effort to influence the policies of government to
help achieve particular objectives or protect
particular interest in public that reflects well on
company and the decision makers involved.
WHAT ARE
GOVERNMENT RELATIONS?
NEED FOR GOVERNMENT RELATIONS
N
E
E
D
F
O
R
G
O
V
E
R
N
M
E
N
T
R
E
L
A
T
I
O
N
S
Impact on business operations
Impact on functional environment
Better understanding of Government
policies
Maintenance of trust and transparency
OBJECTIVES OF GOVERNMENT RELATIONS
Enduring co-operation between business
and governance.
Synthesis of the interests of business and
government to their common advantage.
Working partnership and mutual co-
operation between the two parties.
Political
party in
power
Government
Policies
Functional
Economy
Degree of
freedom and
liberalization
FACTORS AFFECTING GOVERNMENT RELATIONS
MANTAINED BY ORGANISATIONS
PROCESS OF GOVERNMENT RELATIONS
Research
Communication Tactics
& Implementation
Evaluation
Action Plan / Objectives &
Program Planning
The Dynamic
Model
Conscious efforts, both by the government as well as the
organization are required. In the absence of either, it is not
possible to maintain healthy government relations.
Government Relations
Maintained by
the Government
Maintained by
the Organisation
GOVERNMENT RELATIONS – A TWO WAY PROCESS
PR GUIDELINES FOR BUSINESS,
GOVERNMENT AND POLITICAL PARTIES
Respecting the political liberties of employees
Friendly relationships with national and state legislators and elected municipal
officials, particularly in states where the company maintains and runs factories.
Public stand on proposed measures which may affect business by
Heads of corporations.
Business should give voluntary service to government agencies where
exigencies demand.
Meaningful opposition that is constructive, factual, realistic and offers
alternatives.
TOOLS AND TECHNIQUES
• (I.e. relations of corporations, associations, unions and NPOs
with state and local self governments)
• Interacting and maintaining good relations with Permanent
legislative representatives of the area.
• State or local trade associations represent smaller concerns
to the concerned government representatives.
Local, self government and community levels
• Interaction with municipal agencies and officials.
• Lobbying during legislation and policy making.
State and Municipality level
• Filing briefs and/or Public appearances.
• Committee/Public hearings.
• Formal dinners or informal luncheons and breakfasts.
• Informal round table discussions.
• Delegation visits.
• Industrial plant tours.
• Telephone calls, correspondence and telegrams.
• Advertising and Publicity.
• Booklets, folders, speeches, annual reports and
company magazines.
Common to Central, State and local levels
TOOLS AND TECHNIQUES
• Traditional tools - Press releases and media kits sent
out to publicize the stand of the organizations.
• Relatively new tools - Social media which provides a
platform for two way communication and ensures
feedback.
Some additional tools
TOOLS AND TECHNIQUES
• 'Lobbying' is a form of advocacy with the intention of
influencing decisions made by the government by
individuals or more usually by Lobby groups.
• It includes all attempts to influence legislators and
officials, whether by other legislators, constituents, or
organized groups.
• A 'lobbyist' is a person who tries to influence legislation
on behalf of a special interest or a member of a lobby.
• It is looked upon by an average person as something
mysterious, suspicious and obscure. They are called the
“third house” and by less complementary names such as
influence peddlers and fixers.
LOBBYING
THE OUTCOMES OF GOVERNMENT RELATIONS
FOR AN ORGANISATION
GOOD GOVERNMENT
RELATIONS
-Helps in protecting the
organizations interests.
-Helps in having a voice in
what legislation is enacted.
-Play a part in determining
govt. fiscal policies ,
taxation.
BAD GOVERNMENT
RELATIONS
-Organizational goals cannot
be achieved.
-No influence on legislations
that affect the organization.
-The organization becomes a
spectator, rather than a
participant in forming of govt.
policies
THE POSITIVE CHANGE
BUSINESS ORG.
GOVERNMENT
The Government has started
recognizing the importance
of business organizations to
the economy of the state,
and have started interacting
with them.
There is an increasing
recognition on the part of
business executives of the
importance of developing an
effective partnership with
government.
Since the turn of the century there has been a steadily
increasing interaction of government and business
organizations.
CASE
STUDIES
SATYAM
SCANDAL
NIRA RADIA
TAPE CONTROVERSY
• On January 7, 2009, Ramalingam Raju, the
erstwhile chairman of Satyam Ltd., India's leading
IT firm, made an admission of conscious fraud &
misreporting perpetrated by him over several
years.
• The media, who had eulogized him till then,
suddenly turned on him with a vengeance,
conscious that they had also failed in their duty as
watchdogs of businesses.
SATYAM SCANDAL – An Analysis
• The crisis also impacted several companies
associated with Satyam including EMRI
(Emergency Medical Response Institute), a not-
for-profit endeavor (for running free ambulance
services) in which Satyam had committed 5% of
running costs with the balance 95% coming from
various state governments.
SATYAM SCANDAL – An Analysis
• Due to its steady government relations in the past,
the PR team handling the issue could persuade the
Indian government and take quick action and set up
an interim board consisting of industry stalwarts for
the company to assess the true worth of Satyam
and to seek a suitable investor & management.
• The swiftly conducted and fiercely contested bid
was won by Mahindra & Mahindra and Satyam was
merged with a group IT Company.
SATYAM SCANDAL – Role of Government Relations
• This swift & timely execution and the confidence-
building-measures taken by the interim board
helped regain faith by the customers and the
world at large in the Indian IT industry.
• Thus, it is exemplary evidence of how effective PR
can salvage situation with the government,
irrespective of the size.
SATYAM SCANDAL – Role of Government Relations
THE RADIA TAPES CONTROVERSY
CONCLUSION
THANK
YOU!
doc_180504809.pptx