melroy88
Melroy Lopes
http://www.quickmba.com/marketing/ries-trout/positioning/
here is the info on Positioning
here is the info on Positioning
Positioning
- Thread starter melroy88
- Start date
-
- Tags
- positioning
tanya malhotra
Par 100 posts (V.I.P)
defiinition of Positioning
The place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings.
Effective Positioning:
Assess the positions occupied by competing products
Determine the dimensions of these positions
Choose an effective market position
uses:
A positioning strategy that some firms use to distinguish their products from those of competitors.
The place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings.
Effective Positioning:
Assess the positions occupied by competing products
Determine the dimensions of these positions
Choose an effective market position
uses:
A positioning strategy that some firms use to distinguish their products from those of competitors.