Hey, POLO in mint segment is market leader BUT The category is now facing lot of competition. Big players like ITC and Perfetti is eyeing this category seriously. ITC have acquired MintO from candico in 2002 and aggressively promoting the brand with the positioning " unusually Cool". Candico earlier pitted MintO as a Mint without a hole thus challenging Polo headon. Then ITC repositioned Minto as a cool brand. There are other players like Chlor-Mint getting aggressive in this market.
can we still consider POLO as success brand or because of competition its losing its value and share?
can we still consider POLO as success brand or because of competition its losing its value and share?