Gives a Level Playing Field
Parasitic Marketer opens up an Avenue for Non Sponsors to promote their brand awareness and identity thus giving them a level playing field against their rivals who have attained a high platform by attaining Sponsorship right.
Competitive Marketing
Parasitic marketing according to some analysts is a form of competitive marketing. It keeps the sponsors on their toes and allows for the Consumer to get a complete picture.
Its my turn
This is the argument put forward by Parasitic Marketers, which points out to the fact that every company resorts to such strategy. If I do it today someone else will do it tomorrow.
Benefits not meeting price
Sponsoring an event requires millions of dollars as sponsorship fees. The benefits derived out of such sponsorships are not matched by the benefits derived which are limited in number.
Parasitic Marketer opens up an Avenue for Non Sponsors to promote their brand awareness and identity thus giving them a level playing field against their rivals who have attained a high platform by attaining Sponsorship right.
Competitive Marketing
Parasitic marketing according to some analysts is a form of competitive marketing. It keeps the sponsors on their toes and allows for the Consumer to get a complete picture.
Its my turn
This is the argument put forward by Parasitic Marketers, which points out to the fact that every company resorts to such strategy. If I do it today someone else will do it tomorrow.
Benefits not meeting price
Sponsoring an event requires millions of dollars as sponsorship fees. The benefits derived out of such sponsorships are not matched by the benefits derived which are limited in number.