Ethical issue:
The argument waged against Parasitic Marketing is that it is against ethical norms to ambush someone who has paid millions of Dollars for recognition as an Olympic Sponsor.
Financially Detrimental
The argument raised by Event Organizers is that Parasitic Marketing will make finding sponsorship difficult in the future and this will be detrimental to the holding of such event in the future.
Confusion
The argument here is that Parasitic Marketers confuse the audience about the Sponsors of the event.
Not good for Image of the firm
The argument being raised is that Parasitic marketing could do more worse than good to the image of the Parasite Marketer if the audience perceives it as an anti-event activity.
The argument waged against Parasitic Marketing is that it is against ethical norms to ambush someone who has paid millions of Dollars for recognition as an Olympic Sponsor.
Financially Detrimental
The argument raised by Event Organizers is that Parasitic Marketing will make finding sponsorship difficult in the future and this will be detrimental to the holding of such event in the future.
Confusion
The argument here is that Parasitic Marketers confuse the audience about the Sponsors of the event.
Not good for Image of the firm
The argument being raised is that Parasitic marketing could do more worse than good to the image of the Parasite Marketer if the audience perceives it as an anti-event activity.