Description
On this paper pertaining to planning an entrepreneurial venture.
INDIAN SCHOOL OF BUSINESS
Elective : Planning an entrepreneurial Venture (PaeV)
Faculty : Prof. K Ramachandran
Course Objectives Provide an exciting introduction to the process and practice of entrepreneurship
and new venture creation. Equip students with conceptual frameworks for
identifying entrepreneurial opportunities, evaluating their techno-commercial
attractiveness for investment and launching a new venture.
Course outline Modules are designed in such a way as to enable students to understand and apply
the techniques and processes that can be used to identify entrepreneurial
opportunities and prepare a realistic business plan based on their own ideas.
WCED will offer guidance on refining their ideas/ plans, on a continuous basis
Structure • Comprises ten 2-hour sessions
• Starting from term III, through term V. A few additional sessions will be
scheduled to accommodate guest speakers.
• Each session will consist of discussion revolving around case studies and
sharing of experiences among students
• It will have structured interaction with successful entrepreneurs, venture
capitalists and project mentors
• For refining the plans, student teams will present their plan summaries to
other teams who will play roles of investors evaluating the plans
• Teams will also present and defend their Business Plans to an evaluating
team comprising venture capitalist, banker and entrepreneurial manager
• Each team should spend about an hour per week with the faculty and WCED
team, reviewing and assessing the progress and action plans
Number of students Limited to two sections, maximum 50 each
Text (optional) New Venture Creation – J A Timmons
The Definitive Business Plan – Richard Stutely
Grading Class participation and Peer evaluation - 20%
Submissions (total 4) – 20%
Mentoring sessions – 15%
Presentation and defence – 15%
Final Business Plan – 30%
Learning outcome On completion of this elective course, the students will be able to
- Evaluate the techno-commercial viability of an idea
- Produce and present a business plan for a new venture
- Analyse a business opportunity from the perspective of an investor
B-Plan Competition Students who partake in this course can submit their graded business plan for the
Internal Business Plan Competition, which will be held during December 2006
Planning an entrepreneurial Venture – Course outline
Date Time slot Session topic Reading material
Aug, 03
Aug 04
Pre-dinner
Opportunity Identification, evaluation
Is there opportunity in the market?
Guest – Manish Sabherwal (Teamlease)
The questions every entrepreneur must answer
(Amar Bhide, HBR – Nov/Dec 1996)
Innovation & Entrepreneurship
(Peter Drucker, HBR – May/J une 1985)
Cust omer dissatisfaction as a source of entrepreneurial opportunity
(K Ramachandran, Nanyang Business Review, J uly/Dec 2003)
Aug, 14
Aug, 14
Pre-dinner
Assessing Market Attractiveness
Is there market in the opportunity?
Guest – S. Bhikchandani (Naukri.com)
Understanding user needs
(HBS 9-695-051, J an 1995)
Four steps to forecast total market demand
(F W Barnett, 88401, HBR, J ul-Aug, 1988)
WCED Case lets
Aug, 17
Aug, 17
Pre-dinner
Configuring Entry Strategies
Gaining a foothold
Guest – C K Ranganathan (Cavinkare)
New product commercialization: common mistakes (HBS 9-594 -127)
How do you know when pricing is right (HBR, Sept-Oct, 1995)
WCED Case lets
Aug, 21
Writing and evaluating Business Plans
Building blocks of business roll out
Chapter 10, New Venture Creation, J A Timmons
Milestones for successful venture plans
(Z. Bloc, Mac Millan, HBR, Sept-Oct, 1985)
Business model analysis for the entrepreneur (HBS 9-802-048, 2002)
Sept, 06
Strategies to manage Working Capital
The lifeline of your business
Fast, Global and Entrepreneurial: Supply chain management, Hong
Kong style (J oan Magretta, HBR, Sep-Oct, 1998)
Case – Dell’s Working Capital
Sept, 11
Estimating Working Capital & Capex
How much ‘moolah’ should you find?
Cash Management Practises in small companies
(HBS, 9-699-047, Dec 1998)
How fast can your company afford to grow (HBR, May 2001)
WCED Case lets
Sept, 13
Financing your dream
VC-Entrepreneur – a jugalbandhi
Guests – VC-Entrepreneur team
How venture capital work (B Zider, HBR, Nov-Dec, 1998)
The top ten lies of entrepreneurs (G Kawasaki, HBR – F0101B)
Convincing the cash-conscious banker
(J onathan Levie, Mastering Entrepreneurship)
What Venture Capitalists look for
(Sue Birley, D F Muzyka, Mastering Entrepreneurship)
Sept , 26
Project VC
Experience being on the other side
How to write a winning business plan
(Rich & Gumpet, HBR - May/J une 1985)
Oct, 21
Entire day
(2 hrs each
per team)
Refining Your Plan
Peer review process
Vital truths about managing your costs (HBR, J an-Feb, 1990)
Some thoughts on business plan (Bill Sahlman, HBR no 9 – 897 –101)
Nov ,
11, 12
Entire day
(1 hr each
per team)
Defending your plan
Can it stand investor scrutiny?
Guests – VC/Banker/ ISB alumni panel
(Guest speakers and dates for their session are tentative)
Submissions to be made between August and November
Date Timing By
1 Aug, 01 Business ideas Individuals
2 Aug, 10 Preliminary evaluation of ideas Team
3 Aug, 20 Market attractiveness & entry strategies for team’s idea (*) Team
4 Sept, 05 Operational requirements for team’s idea (*) Team
5 Sept, 20 Capex requirements for the project (*) Team
6 Oct, 15 Executive summary of B-Plan Team
7 Nov, 10 Draft Business Plan (*) Team
8 Nov, 30 Final B-Plan (*) Team
(*) – These submissions are graded
On-going one to one counseling
• Guidance and support from the Professor and the Director (Entrepreneurship Development). Each
team must attend a one-hour mentoring session, every week
• Depending on requirement, WCED team will facilitate interactions with external mentors/
consultants/ entrepreneurs
Pre course activities
• This phase will be facilitated by the PGP office, EVC Club and WCED
1 Idea Workshops J uly
2 Registration for the course J uly 15, 2006
3 Withdrawal from the course August 05, 2006
4 Final list of students August 06, 2006
5 Formation of teams Latest by August 10, 2006
6 Submission of final project ideas August, 20, 2006
doc_330072382.pdf
On this paper pertaining to planning an entrepreneurial venture.
INDIAN SCHOOL OF BUSINESS
Elective : Planning an entrepreneurial Venture (PaeV)
Faculty : Prof. K Ramachandran
Course Objectives Provide an exciting introduction to the process and practice of entrepreneurship
and new venture creation. Equip students with conceptual frameworks for
identifying entrepreneurial opportunities, evaluating their techno-commercial
attractiveness for investment and launching a new venture.
Course outline Modules are designed in such a way as to enable students to understand and apply
the techniques and processes that can be used to identify entrepreneurial
opportunities and prepare a realistic business plan based on their own ideas.
WCED will offer guidance on refining their ideas/ plans, on a continuous basis
Structure • Comprises ten 2-hour sessions
• Starting from term III, through term V. A few additional sessions will be
scheduled to accommodate guest speakers.
• Each session will consist of discussion revolving around case studies and
sharing of experiences among students
• It will have structured interaction with successful entrepreneurs, venture
capitalists and project mentors
• For refining the plans, student teams will present their plan summaries to
other teams who will play roles of investors evaluating the plans
• Teams will also present and defend their Business Plans to an evaluating
team comprising venture capitalist, banker and entrepreneurial manager
• Each team should spend about an hour per week with the faculty and WCED
team, reviewing and assessing the progress and action plans
Number of students Limited to two sections, maximum 50 each
Text (optional) New Venture Creation – J A Timmons
The Definitive Business Plan – Richard Stutely
Grading Class participation and Peer evaluation - 20%
Submissions (total 4) – 20%
Mentoring sessions – 15%
Presentation and defence – 15%
Final Business Plan – 30%
Learning outcome On completion of this elective course, the students will be able to
- Evaluate the techno-commercial viability of an idea
- Produce and present a business plan for a new venture
- Analyse a business opportunity from the perspective of an investor
B-Plan Competition Students who partake in this course can submit their graded business plan for the
Internal Business Plan Competition, which will be held during December 2006
Planning an entrepreneurial Venture – Course outline
Date Time slot Session topic Reading material
Aug, 03
Aug 04
Pre-dinner
Opportunity Identification, evaluation
Is there opportunity in the market?
Guest – Manish Sabherwal (Teamlease)
The questions every entrepreneur must answer
(Amar Bhide, HBR – Nov/Dec 1996)
Innovation & Entrepreneurship
(Peter Drucker, HBR – May/J une 1985)
Cust omer dissatisfaction as a source of entrepreneurial opportunity
(K Ramachandran, Nanyang Business Review, J uly/Dec 2003)
Aug, 14
Aug, 14
Pre-dinner
Assessing Market Attractiveness
Is there market in the opportunity?
Guest – S. Bhikchandani (Naukri.com)
Understanding user needs
(HBS 9-695-051, J an 1995)
Four steps to forecast total market demand
(F W Barnett, 88401, HBR, J ul-Aug, 1988)
WCED Case lets
Aug, 17
Aug, 17
Pre-dinner
Configuring Entry Strategies
Gaining a foothold
Guest – C K Ranganathan (Cavinkare)
New product commercialization: common mistakes (HBS 9-594 -127)
How do you know when pricing is right (HBR, Sept-Oct, 1995)
WCED Case lets
Aug, 21
Writing and evaluating Business Plans
Building blocks of business roll out
Chapter 10, New Venture Creation, J A Timmons
Milestones for successful venture plans
(Z. Bloc, Mac Millan, HBR, Sept-Oct, 1985)
Business model analysis for the entrepreneur (HBS 9-802-048, 2002)
Sept, 06
Strategies to manage Working Capital
The lifeline of your business
Fast, Global and Entrepreneurial: Supply chain management, Hong
Kong style (J oan Magretta, HBR, Sep-Oct, 1998)
Case – Dell’s Working Capital
Sept, 11
Estimating Working Capital & Capex
How much ‘moolah’ should you find?
Cash Management Practises in small companies
(HBS, 9-699-047, Dec 1998)
How fast can your company afford to grow (HBR, May 2001)
WCED Case lets
Sept, 13
Financing your dream
VC-Entrepreneur – a jugalbandhi
Guests – VC-Entrepreneur team
How venture capital work (B Zider, HBR, Nov-Dec, 1998)
The top ten lies of entrepreneurs (G Kawasaki, HBR – F0101B)
Convincing the cash-conscious banker
(J onathan Levie, Mastering Entrepreneurship)
What Venture Capitalists look for
(Sue Birley, D F Muzyka, Mastering Entrepreneurship)
Sept , 26
Project VC
Experience being on the other side
How to write a winning business plan
(Rich & Gumpet, HBR - May/J une 1985)
Oct, 21
Entire day
(2 hrs each
per team)
Refining Your Plan
Peer review process
Vital truths about managing your costs (HBR, J an-Feb, 1990)
Some thoughts on business plan (Bill Sahlman, HBR no 9 – 897 –101)
Nov ,
11, 12
Entire day
(1 hr each
per team)
Defending your plan
Can it stand investor scrutiny?
Guests – VC/Banker/ ISB alumni panel
(Guest speakers and dates for their session are tentative)
Submissions to be made between August and November
Date Timing By
1 Aug, 01 Business ideas Individuals
2 Aug, 10 Preliminary evaluation of ideas Team
3 Aug, 20 Market attractiveness & entry strategies for team’s idea (*) Team
4 Sept, 05 Operational requirements for team’s idea (*) Team
5 Sept, 20 Capex requirements for the project (*) Team
6 Oct, 15 Executive summary of B-Plan Team
7 Nov, 10 Draft Business Plan (*) Team
8 Nov, 30 Final B-Plan (*) Team
(*) – These submissions are graded
On-going one to one counseling
• Guidance and support from the Professor and the Director (Entrepreneurship Development). Each
team must attend a one-hour mentoring session, every week
• Depending on requirement, WCED team will facilitate interactions with external mentors/
consultants/ entrepreneurs
Pre course activities
• This phase will be facilitated by the PGP office, EVC Club and WCED
1 Idea Workshops J uly
2 Registration for the course J uly 15, 2006
3 Withdrawal from the course August 05, 2006
4 Final list of students August 06, 2006
5 Formation of teams Latest by August 10, 2006
6 Submission of final project ideas August, 20, 2006
doc_330072382.pdf