Every idea, every plan, every product starts with personal selling. The writer sells the logline.
The producer sells the marketability of the project.
The director sells his vision and the fun of being on his set. Not to be outdone, the distributor sells the size of the market and the dream of a love affair with the genre or star. The exhibitor sells the sizzle of popcorn and the close encounter around the digital campfire.
Personal selling involves knowing the heart and soul of your product and your customer and matchmaking these two elements of the marketing mix with the magic of alchemy.
MARKETING TO DO:
A marketing plan that includes market size, genre appeal, star power, and story power will help sell your project every step down the line.
The producer sells the marketability of the project.
The director sells his vision and the fun of being on his set. Not to be outdone, the distributor sells the size of the market and the dream of a love affair with the genre or star. The exhibitor sells the sizzle of popcorn and the close encounter around the digital campfire.
Personal selling involves knowing the heart and soul of your product and your customer and matchmaking these two elements of the marketing mix with the magic of alchemy.
MARKETING TO DO:
A marketing plan that includes market size, genre appeal, star power, and story power will help sell your project every step down the line.