Performance Analysis
At this moment, how is your website performing in terms of sales volume,
market share, and profitability? How does this compare to other websites
in your “space”? What is the overall performance of your entire
competitive marketplace? If your website’s performance is improving,
what actions can you take to ensure that it continues to improve? What
are your web-based business’ strengths, weaknesses, opportunities,
threats? (In marketing circles these four terms are commonly lumped
together into the acronym — SWOT.)
At this moment, how is your website performing in terms of sales volume,
market share, and profitability? How does this compare to other websites
in your “space”? What is the overall performance of your entire
competitive marketplace? If your website’s performance is improving,
what actions can you take to ensure that it continues to improve? What
are your web-based business’ strengths, weaknesses, opportunities,
threats? (In marketing circles these four terms are commonly lumped
together into the acronym — SWOT.)