Perception

Description
This is a presentation explains on Perception using example of an insurance agent.

PERCEPTION

What is your perception of ????

What is your Perception of….

An Insurance Agent!!

Insensitive!!

Nauseating!!

Grating!!

Vexing!!

Irksome!!

Lack knowledge of our needs!!

Perception??

What is it ??
? Stereotyping

? Categorization

? Homogenization

The Perceptual Process
Environment Stimuli

FEELING

HEARING

SEEING

SMELLING

TASTING

SELECTIVE ATTENTION
Perceptual Organization And Interpretation

Attitudes And Behavior

Now check this out!!

Perception & Advertisement
?

The Advertisement tries to capitalize on the Negative Perception (Stereotyping) of Insurance Agents :
? ? ?

It presents a lady as an Insurance Agent Looks Sensitive & well educated The Ad presents a clear objective

?

The Advertisement aims to change the Perception about Insurance & Insurance Agents

So that… Next time we think of Insurance we think of Aegon-Religare….

Thank You…



doc_494209551.ppt