Description
The persentation shows hoe Lays catered to the entire market and made promotions throughj different contests and reaffirmed their bonding with its strong customer base.
DIFFERENT FLAVOURS OF LAYS IN INDIA:-
1) INDIAN MAGIC MASALA 2) AMERICAN STYLE CREAM AND ONION 3) SPANISH TOMATO TANGO 4) WORLD CLASSIC SALTED
CHALA CHANGE KA CHAKKAR (FEBRUARY 2008) PROMOTION LED BY BRAND ENDORSERS JUHI CHAWLA,SAIF ALI KHAN & NEW AMBASSADOR M.S.DHONI. ? ODE TO THE EMPOWERED INDIAN CONSUMER ? CORE PROPOSITION“ZINDAGI BADAL LO” ? NOT AN UNUSUAL CELEBRITY MEET & GREET IT’S A CHANCE TO LIVE HIS LIFE FOR A DAY,AS HE LIVES YOURS.
Irresistible flavours are at the heart of Lay’s universe…
EACH MOMENT IS LIKE “A GAME BETWEEN HEART AND HEAD”. Most times HEAD RULES OVER HEART. What happens if you listen to your heart and let it win over your head for a change? Make things that matter to the heart happen!
What do you truly appreciate - a few potato chips, carefully made with natural and healthier ingredients for that irresistible multi-sensorial journey / loaded experience OR Plenty of not so great tasting potato chips in the bag? Be a little DilLogical – Make things that matter to the heart happen!
FOUR NEW FLAVOURS IN CONTEST (Give Us Your Delicious Flavour Contest (GUYDFC) :-1) HIP HOP HONEY AND CHILI (Shouvik Mukherjee) 2) CHEESY MEXICANA (Mansi Jain) 3) MASTANA MANGO (Sagar Dehrukar) 4) TANGY TWIST. (Dr.Shipra Samanta)
GIVE US YOUR DELICIOUS FLAVOUR
LAUNCHED IN OCTOBER 2009
THREE STAGES :-STAGE ONE :-1.3 MILLION ENTRIES STAGE TWO :-? FOUR FLAVOURS SHORTLISTED (5 LAKH EACH) ? FLAVOURS WERE PILOTED FOR TWO MONTHS. ? THEME: BACHEGA SIRF TASTIEST(SURVIVAL OF THE TASTIEST). STAGE THREE :-Winner—MASTANA MANGO (SAGAR DEHRUKAR) (FIFTY LAKH &ONE PERCENT SALES REVENUE)
LAYS FLAVOUR CUP—KAUN JEETEGA WORLD CUP(JAN’11):
? ? ? ? ? ? Australia’s Herb ‘n’ Lime South Africa’s Peri Peri Sauce Sri Lanka’s Sweet Onion Sauce England’s Grilled Cheese West Indies’ Hot & Sweet Chilli India’s Magic Masala
RECENT STRATEGIES (FEBRUARY 2012 :• ORIGINAL SALTED • CREAM HERB AND ONION • SUNKISSED TOMATO TARGET– YOUNG WOMEN. PORTFOLIO TRANSFORMATION JOURNEY
CONCLUSION
CATERED TO DIFFERENT CHOICES OF THE MASSES DELIGHTED THE CUSTOMERS- THROUGH DIFFERENT CONTESTS CREATD A WIN-WIN SITUATION IN THE MARKET STRENGTHENED ITS POSITION AS A MARKET LEADER.
doc_985651559.pptx
The persentation shows hoe Lays catered to the entire market and made promotions throughj different contests and reaffirmed their bonding with its strong customer base.
DIFFERENT FLAVOURS OF LAYS IN INDIA:-
1) INDIAN MAGIC MASALA 2) AMERICAN STYLE CREAM AND ONION 3) SPANISH TOMATO TANGO 4) WORLD CLASSIC SALTED
CHALA CHANGE KA CHAKKAR (FEBRUARY 2008) PROMOTION LED BY BRAND ENDORSERS JUHI CHAWLA,SAIF ALI KHAN & NEW AMBASSADOR M.S.DHONI. ? ODE TO THE EMPOWERED INDIAN CONSUMER ? CORE PROPOSITION“ZINDAGI BADAL LO” ? NOT AN UNUSUAL CELEBRITY MEET & GREET IT’S A CHANCE TO LIVE HIS LIFE FOR A DAY,AS HE LIVES YOURS.
Irresistible flavours are at the heart of Lay’s universe…
EACH MOMENT IS LIKE “A GAME BETWEEN HEART AND HEAD”. Most times HEAD RULES OVER HEART. What happens if you listen to your heart and let it win over your head for a change? Make things that matter to the heart happen!
What do you truly appreciate - a few potato chips, carefully made with natural and healthier ingredients for that irresistible multi-sensorial journey / loaded experience OR Plenty of not so great tasting potato chips in the bag? Be a little DilLogical – Make things that matter to the heart happen!
FOUR NEW FLAVOURS IN CONTEST (Give Us Your Delicious Flavour Contest (GUYDFC) :-1) HIP HOP HONEY AND CHILI (Shouvik Mukherjee) 2) CHEESY MEXICANA (Mansi Jain) 3) MASTANA MANGO (Sagar Dehrukar) 4) TANGY TWIST. (Dr.Shipra Samanta)
GIVE US YOUR DELICIOUS FLAVOUR
LAUNCHED IN OCTOBER 2009
THREE STAGES :-STAGE ONE :-1.3 MILLION ENTRIES STAGE TWO :-? FOUR FLAVOURS SHORTLISTED (5 LAKH EACH) ? FLAVOURS WERE PILOTED FOR TWO MONTHS. ? THEME: BACHEGA SIRF TASTIEST(SURVIVAL OF THE TASTIEST). STAGE THREE :-Winner—MASTANA MANGO (SAGAR DEHRUKAR) (FIFTY LAKH &ONE PERCENT SALES REVENUE)
LAYS FLAVOUR CUP—KAUN JEETEGA WORLD CUP(JAN’11):
? ? ? ? ? ? Australia’s Herb ‘n’ Lime South Africa’s Peri Peri Sauce Sri Lanka’s Sweet Onion Sauce England’s Grilled Cheese West Indies’ Hot & Sweet Chilli India’s Magic Masala
RECENT STRATEGIES (FEBRUARY 2012 :• ORIGINAL SALTED • CREAM HERB AND ONION • SUNKISSED TOMATO TARGET– YOUNG WOMEN. PORTFOLIO TRANSFORMATION JOURNEY
CONCLUSION
CATERED TO DIFFERENT CHOICES OF THE MASSES DELIGHTED THE CUSTOMERS- THROUGH DIFFERENT CONTESTS CREATD A WIN-WIN SITUATION IN THE MARKET STRENGTHENED ITS POSITION AS A MARKET LEADER.
doc_985651559.pptx