wafadeshmukh
Wafa Deshmukh
Even after having a highly successful 'Change the Game' positioning, the cola major PepsiCo India has taken a new brand positioning 'Oh yes Abhi' that seeks to bring alive the hunger for impatience seen in the youth today.
PepsiCo India VP Marketing-Beverages Deepika Warrier said, "Oh Yes Abhi is all about the impatient youth, who believe in making the most of the moment and therefore wants action 'right now!'. Oh Yes Abhi! translates into - live for the present as tomorrow is too late. Our latest campaign illustrates all this and much more in a quintessential irreverent Pepsi package."
Pepsi also came up with various TV Commercials featuring Mahendra Singh Dhoni, Priyanka Chopra, Ranbir Kapoor & Chris Gayle!
One of the coolest video i came across featuring Chris Gayle during the IPL was --> GayleStorm - Oh Yes Abhi - Pepsi AD - YouTube
According to me, the new positioning is very catchy & youth centric! The audience connects with the positioning & this helps in a higher brand recall!
Do you think this was a good step ? Do share in your views!
PepsiCo India VP Marketing-Beverages Deepika Warrier said, "Oh Yes Abhi is all about the impatient youth, who believe in making the most of the moment and therefore wants action 'right now!'. Oh Yes Abhi! translates into - live for the present as tomorrow is too late. Our latest campaign illustrates all this and much more in a quintessential irreverent Pepsi package."
Pepsi also came up with various TV Commercials featuring Mahendra Singh Dhoni, Priyanka Chopra, Ranbir Kapoor & Chris Gayle!
One of the coolest video i came across featuring Chris Gayle during the IPL was --> GayleStorm - Oh Yes Abhi - Pepsi AD - YouTube
According to me, the new positioning is very catchy & youth centric! The audience connects with the positioning & this helps in a higher brand recall!
Do you think this was a good step ? Do share in your views!