Description
This is presentation on Flipkart online Retail Store....
made for retail course .....
first term presntation....
INTRO? Indian E-commerce,HQ-BANGALORE 2007, by Sachin and Binny Bansal
? Firm name:-flipkart online service pvt ltd ? Founded:- 5 sept,2007 ? Website launched:-15oct,07 ? Initial investment. ? Started with books & diversified into multi products.
OWNERSHIP
SACHIN BANSAL BINNY BANSAL
RETAIL CLASSIFICATION
STORE BASED NON-STORE BASED
INTAN GIBILE
LOGISTIC BASED
.
CASH AND CARD
ETAILING
CONSUMER PROFILE
DEMOGRAPHIC TRENDS
AGE
• 20-25YR
INCOME • SUITING TO ONE’S POCKET/CHOICE
TARGET AUDIENCE • TIER 1 &TIER 2 CITIES • INTERNET ACCESS
PLACE
HEADQUARTERS ARE LOCATED IN BANGALORE’S KORAMANGALA NIEGHBOURHOOD.
Flipkarts has warehouses,customer services,offices acrossINDIA
Warehouses are located mainly near AIRPORTS.it covers the foll places:-
MUMBAI
DELHI
PUNE
NOIDA
KOLKATA CHENNAI
PROMOTION
Flipkart started moving from being pure books stores to selling multi product,since then flipkart went for major makeover,making it look more upmarket.There has been large newspaper ads,tvc’s and lot of web ads.
Their eCommerce Promotions Strategy is different and looks at the total acquisition cost of customer and increased ROI on a long term basis. The key would be to bring most relevant visitors at the lowest possible cost, increasing sales per order and to be able to bring them back for similar purchases later (cheapest (almost free) customers). ? THEY HAVE THEIR OFFICIAL PAGE ON FB WITH OVER 9LAKH LIKES.
Cash or card on delivery.
discounts
e-vouchers
Pre-order unreleased books.
Superior customer service
replacements
DECISION MAKING FACTORS
1. WHY THE NAME FLIPKART????????? 2. REBRANDING…..
3.FUNDING….
Click model
or
MODEL
Brick model
Flipkart follows
1. LACK OF CAPITAL 2. LOW OVERHEADS
Why not 1.HEAVY INVESTMENTS
model?
3. BENEFITS TO CUSTOMERS
2.LESS CUSTOMER RELATIONS
FDI NORMS
CASH AND CARRY
(NO LIMITS) MULTI BRAND 100% SINGLE BRAND 51%
FLIPKART:-
IMPACT OF 100% FDI
THREAT
KEY SUCESSS FACTORS
? GREAT
CUSTOMER SERVICE
? OWN DELIVERY CHANNEL ? GREAT DISCOUNTS
? EASY TO USE WEBSITE
? TRUSTWORTHY ?CUSTOMER LOYALTY (company targets to have a customer base of 1crore by 2015)
?FUTURE ROAD MAP
?
CONCLUSIONS:-
FLIPKART HAS PICKED THE RIGHT NERVE OF INDIAN CONSUMER AND MADE HIM “E-RETAILOPHILIC.GOING BY ITS SUCCESS,IT WONT BE LONG WHEN IT WILL BE COUNTED AMONG COMPANIES OF INDIA,INTERMS OF REVENUE,CUSTOMER SATISFACTION AND SUPPLY CHAIN.
doc_555555967.pptx
This is presentation on Flipkart online Retail Store....
made for retail course .....
first term presntation....
INTRO? Indian E-commerce,HQ-BANGALORE 2007, by Sachin and Binny Bansal
? Firm name:-flipkart online service pvt ltd ? Founded:- 5 sept,2007 ? Website launched:-15oct,07 ? Initial investment. ? Started with books & diversified into multi products.
OWNERSHIP
SACHIN BANSAL BINNY BANSAL
RETAIL CLASSIFICATION
STORE BASED NON-STORE BASED
INTAN GIBILE
LOGISTIC BASED
.
CASH AND CARD
ETAILING
CONSUMER PROFILE
DEMOGRAPHIC TRENDS
AGE
• 20-25YR
INCOME • SUITING TO ONE’S POCKET/CHOICE
TARGET AUDIENCE • TIER 1 &TIER 2 CITIES • INTERNET ACCESS
PLACE
HEADQUARTERS ARE LOCATED IN BANGALORE’S KORAMANGALA NIEGHBOURHOOD.
Flipkarts has warehouses,customer services,offices acrossINDIA
Warehouses are located mainly near AIRPORTS.it covers the foll places:-
MUMBAI
DELHI
PUNE
NOIDA
KOLKATA CHENNAI
PROMOTION
Flipkart started moving from being pure books stores to selling multi product,since then flipkart went for major makeover,making it look more upmarket.There has been large newspaper ads,tvc’s and lot of web ads.
Their eCommerce Promotions Strategy is different and looks at the total acquisition cost of customer and increased ROI on a long term basis. The key would be to bring most relevant visitors at the lowest possible cost, increasing sales per order and to be able to bring them back for similar purchases later (cheapest (almost free) customers). ? THEY HAVE THEIR OFFICIAL PAGE ON FB WITH OVER 9LAKH LIKES.
Cash or card on delivery.
discounts
e-vouchers
Pre-order unreleased books.
Superior customer service
replacements
DECISION MAKING FACTORS
1. WHY THE NAME FLIPKART????????? 2. REBRANDING…..
3.FUNDING….
Click model
or
MODEL
Brick model
Flipkart follows
1. LACK OF CAPITAL 2. LOW OVERHEADS
Why not 1.HEAVY INVESTMENTS
model?
3. BENEFITS TO CUSTOMERS
2.LESS CUSTOMER RELATIONS
FDI NORMS
CASH AND CARRY
(NO LIMITS) MULTI BRAND 100% SINGLE BRAND 51%
FLIPKART:-
IMPACT OF 100% FDI
THREAT
KEY SUCESSS FACTORS
? GREAT
CUSTOMER SERVICE
? OWN DELIVERY CHANNEL ? GREAT DISCOUNTS
? EASY TO USE WEBSITE
? TRUSTWORTHY ?CUSTOMER LOYALTY (company targets to have a customer base of 1crore by 2015)
?FUTURE ROAD MAP
?
CONCLUSIONS:-
FLIPKART HAS PICKED THE RIGHT NERVE OF INDIAN CONSUMER AND MADE HIM “E-RETAILOPHILIC.GOING BY ITS SUCCESS,IT WONT BE LONG WHEN IT WILL BE COUNTED AMONG COMPANIES OF INDIA,INTERMS OF REVENUE,CUSTOMER SATISFACTION AND SUPPLY CHAIN.
doc_555555967.pptx