METHODS OF MARKET ENTRY
1. EXPORTING ? DIRECT & INDIRECT EXPORTING.
Here, the manufacturer(Licensor) enters in to an agreement with Licensee (firm in importing country) and this gives him the right to use the manufacturing process, a patent etc.
Here franchisor exercises more control over the franchisee.
Here, a company doing international marketing contracts with firms in foreign countries to manufacture or assemble remains responsible to market the product.
5. MANAGEMENT CONTRACTING
Here, one of the basis of association between domestic firm and foreign firm relates to seeking assistance of advanced technology and managerial expertise from foreign countries.
J.V. is one more method available for entry in the foreign market through manufacturing/marketing activities or both. It involves a capital partnership between foreign company and local company.
Collaboration is an agreement between two companies from two different countries for mutual help, cooperation and sharing the profits.
In merger two companies come together but only one company survives and other goes out of existence.
doc_900356134.pptx
1. EXPORTING ? DIRECT & INDIRECT EXPORTING.
Here, the manufacturer(Licensor) enters in to an agreement with Licensee (firm in importing country) and this gives him the right to use the manufacturing process, a patent etc.
Here franchisor exercises more control over the franchisee.
Here, a company doing international marketing contracts with firms in foreign countries to manufacture or assemble remains responsible to market the product.
5. MANAGEMENT CONTRACTING
Here, one of the basis of association between domestic firm and foreign firm relates to seeking assistance of advanced technology and managerial expertise from foreign countries.
J.V. is one more method available for entry in the foreign market through manufacturing/marketing activities or both. It involves a capital partnership between foreign company and local company.
Collaboration is an agreement between two companies from two different countries for mutual help, cooperation and sharing the profits.
In merger two companies come together but only one company survives and other goes out of existence.
doc_900356134.pptx