Organisation as a Brand
Argus as an organisation has a brand image. Argus comes across as a company that cares for the well being of its customer. A company that will not compromise on quality and firmly believes that its product is capable of providing absolute safety. This is its core ideology.
The main problem of corporate branding or the depiction of a company as a brand is the fact that the consumer is brand orientated while the company managers and employees are company orientated
Using the company name as a brand name is a strategy advocated by a few. The benefit is that the product is closely associated with the company name. For example Zippo Corporation produces the Zippo brand. This is very neat, straightforward and easy to understand.
Hence when a customer is asked what is a zippo the first thing he thinks of is windproof lighter. Hence when a consumer thinks of Argus he will think of security systems. The brand name is a resonance of what the product is.
Argus symbolises something that sees everything, something which no detail gets past. Argus will become synonymous with home safety just as Tylenol became synonymous with something that you took for headaches.
The company needs to believe in its core ideology in order to make its customer believe it. At Argus the company is one big happy family where the management is concerned about the welfare of its employees.
The company spends a great deal of time ensuring that there are a wide network of support groups for its employees and every manager is given a certain leeway to ensure that the company extends its policies to ensure that the members of its family are taken care of properly.
If the members of the Argus family are satisfied and taken care of they will be driven to excel and to satisfy the consumer. Sarcasm, Cynicism is not tolerated at Argus as it is detrimental to the image that Argus as a company cares.
The key idea behind this is look after our people so that they can look after our customers.
The company is in a constant race against itself to push forth its levels of quality. This includes every thing from the production process, management, distribution to the final selling to the consumer.
The company will strive forth to meet stringent international standards of excellence such as ISO and Six Sigma ratings. This will prove to the customer that we are a company that believes in excellence.
Argus puts a good deal of investment on its R&D division which not only strive forth to provide top of the line cutting edge anti –theft technology which is easily usable. Argus products are manufactured to be rugged and durable.
We have noticed that in other companies the HR, marketing, finance, sales and IT directors rarely talk to each other, or if they do, they do not really speak the same language.
Any information about the brand and how it operates internally and externally should be shared widely within the organisation and responded to jointly.
We as a company are aware that corporate social responsibilities now need to be accommodated within the brand values to meet emerging consumer expectations. Argus cares for the welfare of its society.
Argus undertakes a number of welfare activities such as the building of homes for the deaf and dumb, the planting of trees and sponsoring of eco events. Argus also organises a number of home safety workshops in neighbourhoods utilising schools and colleges as places for gatherings.
These workshops basically talk about a wide spectrum of topics which will hope to make your home a safer place, such as taking fire precautions etc.
In order to ensure that the customer is satisfied the company organises a number of focus group discussions in the retail outlets. The findings of these groups are sent to the head office and also the person in charge of the retail desk at the outlet is notified.
This ensures that changes can be taken promptly to satisfy the consumers needs.
We at Argus believe that the brand is not something separate from the business; it is an integral part of the business and the key to how it creates value.
For us a successful businesses and successful brand is the same.
Argus as an organisation has a brand image. Argus comes across as a company that cares for the well being of its customer. A company that will not compromise on quality and firmly believes that its product is capable of providing absolute safety. This is its core ideology.
The main problem of corporate branding or the depiction of a company as a brand is the fact that the consumer is brand orientated while the company managers and employees are company orientated
Using the company name as a brand name is a strategy advocated by a few. The benefit is that the product is closely associated with the company name. For example Zippo Corporation produces the Zippo brand. This is very neat, straightforward and easy to understand.
Hence when a customer is asked what is a zippo the first thing he thinks of is windproof lighter. Hence when a consumer thinks of Argus he will think of security systems. The brand name is a resonance of what the product is.
Argus symbolises something that sees everything, something which no detail gets past. Argus will become synonymous with home safety just as Tylenol became synonymous with something that you took for headaches.
The company needs to believe in its core ideology in order to make its customer believe it. At Argus the company is one big happy family where the management is concerned about the welfare of its employees.
The company spends a great deal of time ensuring that there are a wide network of support groups for its employees and every manager is given a certain leeway to ensure that the company extends its policies to ensure that the members of its family are taken care of properly.
If the members of the Argus family are satisfied and taken care of they will be driven to excel and to satisfy the consumer. Sarcasm, Cynicism is not tolerated at Argus as it is detrimental to the image that Argus as a company cares.
The key idea behind this is look after our people so that they can look after our customers.
The company is in a constant race against itself to push forth its levels of quality. This includes every thing from the production process, management, distribution to the final selling to the consumer.
The company will strive forth to meet stringent international standards of excellence such as ISO and Six Sigma ratings. This will prove to the customer that we are a company that believes in excellence.
Argus puts a good deal of investment on its R&D division which not only strive forth to provide top of the line cutting edge anti –theft technology which is easily usable. Argus products are manufactured to be rugged and durable.
We have noticed that in other companies the HR, marketing, finance, sales and IT directors rarely talk to each other, or if they do, they do not really speak the same language.
Any information about the brand and how it operates internally and externally should be shared widely within the organisation and responded to jointly.
We as a company are aware that corporate social responsibilities now need to be accommodated within the brand values to meet emerging consumer expectations. Argus cares for the welfare of its society.
Argus undertakes a number of welfare activities such as the building of homes for the deaf and dumb, the planting of trees and sponsoring of eco events. Argus also organises a number of home safety workshops in neighbourhoods utilising schools and colleges as places for gatherings.
These workshops basically talk about a wide spectrum of topics which will hope to make your home a safer place, such as taking fire precautions etc.
In order to ensure that the customer is satisfied the company organises a number of focus group discussions in the retail outlets. The findings of these groups are sent to the head office and also the person in charge of the retail desk at the outlet is notified.
This ensures that changes can be taken promptly to satisfy the consumers needs.
We at Argus believe that the brand is not something separate from the business; it is an integral part of the business and the key to how it creates value.
For us a successful businesses and successful brand is the same.