Description
The PPT explaining Orgaisational changes in Unilever.
Organizational subtitle styleat Click to edit Master Changes Unilever
1/22/13
Unilever
?Large
British-Dutch multinational catering to a wide variety of consumer product brands. than 350 brands, 70% revenue from top 25 - Ben & Jerry’s , Knorr, Lux, Sunsilk and Surf (detergent)
1/22/13
?More
?Products
Early approach
?Detergent
& food industries in each multinational market marketing and R&D
?Subsidiary
?Manufacturing, ?17
autonomous operations in Europe (1980)
1/22/13
Challenges
?P&G
– new products
?17
operations – 4 to 5 years to establish new brand of manufacturing facilities pricing
?Duplication ?Competitive
1/22/13
Time to change
?1990-
loose to tightly managed
?Causes:
?High
cost structure approach not effective markets
?Traditional ?Changing
1/22/13
Change in strategy
?To
cut purchase costs & unified advertising divisions – coordinate regional operations changes:
?Product
?Operational
?Detergent ?Soap
production in few key locations
1/22/13
productions plants – 10 to 2 new products – new site
?Some
Effects
?Dishwasher
detergent introduced in Germany(1990) available in a year in Europe $400 millions a year
?Saving:
?Attempted
to speed up its development of new products and synchronize the launch of new products throughout Europe
1/22/13
Way ahead
?P&G’s
leading laundry detergent – same brand name across Europe – different brand names
?Unilever
?No
plans to change
1/22/13
Solution
?Unique
identity manufacturing cost
?Minimize ?Balance
demand volatility
1/22/13
doc_476949332.pptx
The PPT explaining Orgaisational changes in Unilever.
Organizational subtitle styleat Click to edit Master Changes Unilever
1/22/13
Unilever
?Large
British-Dutch multinational catering to a wide variety of consumer product brands. than 350 brands, 70% revenue from top 25 - Ben & Jerry’s , Knorr, Lux, Sunsilk and Surf (detergent)
1/22/13
?More
?Products
Early approach
?Detergent
& food industries in each multinational market marketing and R&D
?Subsidiary
?Manufacturing, ?17
autonomous operations in Europe (1980)
1/22/13
Challenges
?P&G
– new products
?17
operations – 4 to 5 years to establish new brand of manufacturing facilities pricing
?Duplication ?Competitive
1/22/13
Time to change
?1990-
loose to tightly managed
?Causes:
?High
cost structure approach not effective markets
?Traditional ?Changing
1/22/13
Change in strategy
?To
cut purchase costs & unified advertising divisions – coordinate regional operations changes:
?Product
?Operational
?Detergent ?Soap
production in few key locations
1/22/13
productions plants – 10 to 2 new products – new site
?Some
Effects
?Dishwasher
detergent introduced in Germany(1990) available in a year in Europe $400 millions a year
?Saving:
?Attempted
to speed up its development of new products and synchronize the launch of new products throughout Europe
1/22/13
Way ahead
?P&G’s
leading laundry detergent – same brand name across Europe – different brand names
?Unilever
?No
plans to change
1/22/13
Solution
?Unique
identity manufacturing cost
?Minimize ?Balance
demand volatility
1/22/13
doc_476949332.pptx