Orgaisational Changes in Unilever

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The PPT explaining Orgaisational changes in Unilever.

Organizational subtitle styleat Click to edit Master Changes Unilever

1/22/13

Unilever
?Large

British-Dutch multinational catering to a wide variety of consumer product brands. than 350 brands, 70% revenue from top 25 - Ben & Jerry’s , Knorr, Lux, Sunsilk and Surf (detergent)
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?More

?Products

Early approach
?Detergent

& food industries in each multinational market marketing and R&D

?Subsidiary

?Manufacturing, ?17

autonomous operations in Europe (1980)
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Challenges
?P&G

– new products

?17

operations – 4 to 5 years to establish new brand of manufacturing facilities pricing

?Duplication ?Competitive

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Time to change
?1990-

loose to tightly managed

?Causes:
?High

cost structure approach not effective markets

?Traditional ?Changing

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Change in strategy
?To

cut purchase costs & unified advertising divisions – coordinate regional operations changes:

?Product

?Operational
?Detergent ?Soap

production in few key locations
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productions plants – 10 to 2 new products – new site

?Some

Effects
?Dishwasher

detergent introduced in Germany(1990) available in a year in Europe $400 millions a year

?Saving:

?Attempted

to speed up its development of new products and synchronize the launch of new products throughout Europe
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Way ahead
?P&G’s

leading laundry detergent – same brand name across Europe – different brand names

?Unilever

?No

plans to change

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Solution
?Unique

identity manufacturing cost

?Minimize ?Balance

demand volatility

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