OPPORTUNITIES FOR FROOTI
1. Huge untapped unorganized sector in NCSD category.
2. Huge untapped market in other flavours - Orange, Pineapples,
Grape.
3. Growing market share of NCSD category.
4. Demographically, in the coming years around 55% of the population will consist of below 35 years in age, which should be major target market for Frooti.
5. Increasing health awareness among consumers - As per our survey 88% of the respondents preferred fruit drink to carbonated drink
1. Huge untapped unorganized sector in NCSD category.
2. Huge untapped market in other flavours - Orange, Pineapples,
Grape.
3. Growing market share of NCSD category.
4. Demographically, in the coming years around 55% of the population will consist of below 35 years in age, which should be major target market for Frooti.
5. Increasing health awareness among consumers - As per our survey 88% of the respondents preferred fruit drink to carbonated drink