Opinion Leaders, Change Agents and Change Aides

[windchimes]

Hi all,

Was going through some details of "diffusion of Innovation".
Can anyone spell some details (with examples) in simple terms on
the difference between Opinion Leaders and most importantly between
Change Agents and Change Aides?

Thanking You!

 

[vardhanvishnug]

Opinion leaders are those who have got lots of information about the products and can be consulted by anyone for a suggestion in buying a product