Online-reservation-system
In the dot-com phase, hotels were attracted to the Web and were expecting major revenues to come from online reservations. But just like other industries, hotels too have been disappointed. Today, websites of most hotels serve only as information outlets, and almost no bookings take place through the Web.
One obvious reason is security, which makes customers reluctant to reveal their credit card details on the Web. Says Shailesh Bhagwat, EDP executive of Orchid, “Proper security systems are a must to avoid fraud in non face-to-face transactions. Though most hotel chains offer customers a secure way of transmitting data, it will be a long time before customers accept this.”
In the dot-com phase, hotels were attracted to the Web and were expecting major revenues to come from online reservations. But just like other industries, hotels too have been disappointed. Today, websites of most hotels serve only as information outlets, and almost no bookings take place through the Web.
One obvious reason is security, which makes customers reluctant to reveal their credit card details on the Web. Says Shailesh Bhagwat, EDP executive of Orchid, “Proper security systems are a must to avoid fraud in non face-to-face transactions. Though most hotel chains offer customers a secure way of transmitting data, it will be a long time before customers accept this.”