Course Descriptions
There is no average course within our MBA programme. We are bound to provide an outstanding learning experience and there isn't a better way to achieve this aim than with outstanding courses.
Not only have these been carefully crafted by professors graduated from the best business schools (like Oxford University, Harvard Business School, New York University and Wharton just to give you a glimpse) but they are all meant to make yourself a more successful and efficient manager.
There are also no old fashion exams in our courses but real life case studies and essays which let you think critically about your company and your own career.
All this might seem too glossy but there is one catch: we don't accept average candidates and only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
Power Learning For Managers
The prelude to your MBA programme is our PLM module. As a roadmap to your journey, this module provides you with the essential skills to success in the MBA with a wide array of power learning tools for today's business managers. This course differs slightly from the others because, in preparation for the first core module, you have more flexibility on your assignment and schedule: this course starts every month and lasts four to six weeks.
Among the unique set of outcomes provided during this module we can count writing for business, managing your time and career effectively, becoming a successful manager, solving business problems and achieving superior performance in a virtual team.
In addition to these managerial concepts we will also gently introduce you to the assessment system and the case method. You will have access to sample assignments with clear DOs and DO NOTs to ensure your personal success in the MBA.
Organisational Behaviour
The way people are managed within organisations plays a paramount role in corporate success. In a fast changing organisational landscape we take into account impacting factors like social, technological, economic, environmental, political and legal considerations.
With a variety of real life case studies you will be asked to make decisions which will inevitably influence the (work) life of your employees.
These are of course backed by the core taught concepts which feature: group dynamics, motivation and leadership, group behaviour, communication, power, conflict and prejudice in the workspace, organisational culture and how to manage and understand change within the organisation. This course is led by Prof. Benedicta Lusk, an MBA graduate of the Peter F. Drucker School of Management.
Entrepreneurship
Dean Costa will unveil to you the marvels of creating and managing your own enterprise. But this course isn't meant to be of exclusive interest to entrepreneurs or budding business owners. It will help you better understand your role and, why not, open to you the possibility of starting your own business if you haven't already done so.
Topics like entrepreneurship redefined, the dark side of entrepreneurship, budgeting, fast tracked business growth, strategic marketing, capital raising strategies, management control and creative innovation make this course a valuable component of your MBA.
Enriched with videos from the Sloan School of Management at the MIT and by a business plan competition that forms the final assessment, this course is set to provide you with a stimulating and challenging experience.
Financial Management
Business is about profit and there can only be sustainability with a proper knowledge of effective financial management.
Oxford and Harvard Business School graduate Prof. David Duffill will expand and reinforce your knowledge of financial accounting, management accounts, budgeting and financing.
Once again, the course leader isn't just crunching numbers but will link each and every topic to real financial situations where you, as the manager in chief, have to assess the financial performance of successful corporations and develop sharp analytical skills with tools like decision tree analysis.
Financial Management is about successful financial results and at the end of this course you will not only know the basics, but you will be in the position to master each and every component of superior financial management and analysis.
Marketing Management
You will reinvent the airline business, redefine the boundaries of retailing, manage the sales of an online computer mega store, and learn how to focus on your customer. Seems like a bold prediction but it is just the content of marketing management directed by a marketing management extraordinaire: Prof Michelle Schaefer.
The teaching of market segmentation, environment, research, innovative sales system, international marketing and policy planning and implementation will make sure that your view of marketing will never be the same. A concrete marketing plan for your company or your own business will be your final assessment providing you with flexibility and effective learning results which you can assess and apply in no time.
Applied Leadership
You are the CEO and you are finally in control. But things do not run your way and you need to act now. Making the right decision will make your business blossom. Taking the wrong steps will lead to painful failure.
This might not be distant from your current or future situation and this course is a real scenario on applied leadership where, after mastering concepts like team turnaround, leadership that gets results, leadership planning, renewal and reflective leadership, you will be able to take sharp actions.
You will be judged by both your classmates and veteran leader Dennis Crossen, a graduate of Drexel University and Oxford University.
Management of Technological Change
Nothing else evolves as fast as technology. Tomorrow's managers need to understand the importance of innovation and diffusion of technology in an intensely competitive business environment and to be aware of the various strategies available to reap the benefit of innovation.
Beyond the basics you will be exposed to innovative capabilities, implementing development strategies which take into account technological changes, and the integration of technology and strategy.
Intel, Eli Lilly and other disruptively innovative applications will demonstrate how technological change can be exploited to your exclusive benefit.
Inventor Edwin C. Rodin-Brown will share his genius with class participants, geek or not.
eBusiness
Technology has reshaped the way you work, live and communicate on a daily basis. With an assessment of today's latest electronic business this course will open the doors to new concepts like electronic marketing, e-business planning, technology and strategy, business to business marketplaces and collaboration, and discuss the various aspects of digital innovation.
Cases like Dell, Amazon.com and eBay will reveal the DNA of successful eBusinesses and provide you with valuable ideas to exploit the full potential of digital based business.
International Business Management
What are the boundaries of your market? In today's fast changing economy there are no boundaries beside the ones of your own imagination.
International trade, international business operations and global marketing are not topics to be taken lightly.
With case studies from leading multinational corporations like Procter & Gable, Pepsi Cola, Virgin Airlines and Citibank you will get an inside look at the way these giants conduct their business successfully outside their main market and conquer new business landscapes on an international level.
Essentially, you will not only learn to deal with international operations but you will start thinking internationally. Thinking big to achieve big.
Michael Porter on Corporate Strategy and Competitiveness
Designed by the world's widely recognised authority, Prof Michael Porter, and taught at RKC by Prof David Duffill, this course allows you to benefit from the exclusive videos and teaching of the Harvard Business School.
"Microeconomics of Competitiveness: Firms, Clusters, and Economic Development (MOC) is a university-wide graduate course offered to students from around the Harvard University community including the Harvard Business School, the Kennedy School of Government, and other Harvard graduate programs. The course has been created in a multiyear development effort by Professor Michael E. Porter and the staff and affiliates of the Institute for Strategy and Competitiveness at Harvard Business School.
The MOC course explores the determinants of competitiveness and successful economic development viewed from a bottom-up, microeconomic perspective. While sound macroeconomic policies, stable legal and political institutions, and improving social conditions create the potential for competitiveness, wealth is actually created at the microeconomic level. The sophistication and productivity of firms, the vitality of clusters, and the quality of the business environment in which competition takes place, are the ultimate determinants of a nation's or region's productivity."
This course has a mandatory one week residency in Zurich, Switzerland. It is held in cooperation with The Institute for Strategy and Competitiveness at Harvard Business School
Harvard Business School - Institute for Strategy and Competitiveness
The Art of Business
An ancient Chinese master; an imminent battle; an overwhelming victory or a tragic defeat?
Based upon Sun Tzu's "The Art of War" this course lead by Dean Costa will increase your knowledge in areas like leadership, competitive assessment, decision making and execution and more essentially how to assess and build a long lasting competitive strategic advantage.
If business is at times similar to a war, this course is about winning. And not a simple victory, but winning the war without fighting any battle.
This course has a mandatory one week residence in Zurich, Switzerland.
Strategic Management
Do you really think strategically? Is your strategy sustainable and well formulated? How would you implement your newly formulated strategy?
If you think you know the answer to these questions, you might discover that you didn't really know the real answer until the end of this course. If you think you don't know the right answer, no worries: Prof David Duffill will be glad to provide crystal clear explanations. Not only will you learn about strategy formulation context, content, and its effective implementation. You will also be exposed to failures like the one of Enron with the award winning video case produced by the Darden School of Management. Successful strategies like the ones of Ryanair, Kellogg, and Monsanto as well as traditional analytical tools like Porter's five forces model will serve as platform for your innovative thinking endeavours.
There is only one thing worse than no strategy: a badly formulated or executed strategy. As the last course of your MBA, we will go the extra mile to ensure your correct understanding of effective, innovative and sustainable business strategies.
minimum entry qualifications)