Description
Onida - Survey Quest
Aakash Kakkad
Prahladrai Dalmia Lions College
Economics
Roll Number: 41
11
History on Air conditioner
The 2nd century Chinese inventor Ding Huane (fl. 180) of the Han Dynasty invented a rotary fan for air conditioning, with seven wheels 3 m (9.8 ft) in diameter and manually powered. In 747, Emperor Xuanzong (r. 712–762) of the Tang Dynasty (618– 907) had the Cool Hall (Liang Tian) built in the imperial palace, which the Tang Yulin describes as having water-powered fan wheels for air conditioning as well as rising jet streams of water from fountains. During the subsequent Song Dynasty (960–1279), written sources mentioned the air conditioning rotary fan as even more widely used.
History of ONIDA
Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines last year. ONIDA came out with the famous caption 'Neighbour's envy, Owner's Pride', another popular theme of the ads was a devil complete with horns and tail in the 1980s. The devil was replaced by a married couple- Siddharth and Ritu
Onida Today
Onida is a popular electronics brand in India. Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India. As on 31 March 2005, Onida had a market capitalization of 301.46 crore. Mirc Electronics won an “Award for Excellence in Electronics” in 1999, from the Ministry of Information Technology, Government of India. Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in two years, setting the base for an increased robust international presence. The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16 per cent of export revenues. Home Theatres and DVD players have been introduced in these markets to strengthen the Onida brand presence. These products have customized models with local language user interfaces in line with its geographies of focus. Onida models are now available with Arabic, Persian and Russian OSD (menu). In addition to the Gulf countries ONIDA has now a sizeable presence in Russia, Ukraine and neighboring CIS countries. ONIDA has already crossed 100000 mark in CTV exports to Russia in a span of just 2 years and plans to grow in these markets at a much faster pace. Apart from Television Exports to Russia, Onida also exports DVD Players and High end LCD Televisions.
Surveyance Form
DATE: __________________ NAME: ____________________________ PROFESSION: ________________
1. Do you own an AC at present/ earlier? o Yes o No
2. (If YES) Please pick the type of AC you own? o Window AC o Split AC 3. (If No) Please pick your reason: o Not affordable o Not required all time o I already have cooler o My Fan is efficient o Heavy Electric bills o Maintenance issues
4. Where it is being placed? o Office o Home
5. Which brand of AC you own? o ONIDA o LG o HITACHI o VOLTAS o OTHERS o None
6. Do you know ONIDA? o Yes o No
7. Have you earlier experienced ONIDA AC? o Yes o No
8. Any plans to buy AC in near future? o Yes o No
9. Mention any problems faced in the AC used by you presently? o Doesn't cool efficiently o Timer options not proper o Remote handset not easy to use
o o
Noisy
Other: _______________________(Please specify)
10. What words would you connect ONIDA with?
o
_______________________________________________________________________
11. What are the desirable expectation from AC you have?
o
________________________________________________________________________
Thank You
doc_371270733.pdf
Onida - Survey Quest
Aakash Kakkad
Prahladrai Dalmia Lions College
Economics
Roll Number: 41
11
History on Air conditioner
The 2nd century Chinese inventor Ding Huane (fl. 180) of the Han Dynasty invented a rotary fan for air conditioning, with seven wheels 3 m (9.8 ft) in diameter and manually powered. In 747, Emperor Xuanzong (r. 712–762) of the Tang Dynasty (618– 907) had the Cool Hall (Liang Tian) built in the imperial palace, which the Tang Yulin describes as having water-powered fan wheels for air conditioning as well as rising jet streams of water from fountains. During the subsequent Song Dynasty (960–1279), written sources mentioned the air conditioning rotary fan as even more widely used.
History of ONIDA
Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines last year. ONIDA came out with the famous caption 'Neighbour's envy, Owner's Pride', another popular theme of the ads was a devil complete with horns and tail in the 1980s. The devil was replaced by a married couple- Siddharth and Ritu
Onida Today
Onida is a popular electronics brand in India. Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India. As on 31 March 2005, Onida had a market capitalization of 301.46 crore. Mirc Electronics won an “Award for Excellence in Electronics” in 1999, from the Ministry of Information Technology, Government of India. Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in two years, setting the base for an increased robust international presence. The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16 per cent of export revenues. Home Theatres and DVD players have been introduced in these markets to strengthen the Onida brand presence. These products have customized models with local language user interfaces in line with its geographies of focus. Onida models are now available with Arabic, Persian and Russian OSD (menu). In addition to the Gulf countries ONIDA has now a sizeable presence in Russia, Ukraine and neighboring CIS countries. ONIDA has already crossed 100000 mark in CTV exports to Russia in a span of just 2 years and plans to grow in these markets at a much faster pace. Apart from Television Exports to Russia, Onida also exports DVD Players and High end LCD Televisions.
Surveyance Form
DATE: __________________ NAME: ____________________________ PROFESSION: ________________
1. Do you own an AC at present/ earlier? o Yes o No
2. (If YES) Please pick the type of AC you own? o Window AC o Split AC 3. (If No) Please pick your reason: o Not affordable o Not required all time o I already have cooler o My Fan is efficient o Heavy Electric bills o Maintenance issues
4. Where it is being placed? o Office o Home
5. Which brand of AC you own? o ONIDA o LG o HITACHI o VOLTAS o OTHERS o None
6. Do you know ONIDA? o Yes o No
7. Have you earlier experienced ONIDA AC? o Yes o No
8. Any plans to buy AC in near future? o Yes o No
9. Mention any problems faced in the AC used by you presently? o Doesn't cool efficiently o Timer options not proper o Remote handset not easy to use
o o
Noisy
Other: _______________________(Please specify)
10. What words would you connect ONIDA with?
o
_______________________________________________________________________
11. What are the desirable expectation from AC you have?
o
________________________________________________________________________
Thank You
doc_371270733.pdf