One of the hottest brand around is Google
Founded in 1998 by two Stanford University PhD . Students, search engine Google’s name is a play on the word googol.
The number represented by a 1 followed by 100 zeros-a reference to the huge amount of data online.
With 200 million search request daily,the company has turned a profit by focusing on searches alone and not adding other services as was the case with many other portals.
by focusing on plain text ,avoiding ads, and using sophisticated search algorithms, Google provides fast and reliable service.
Google makes money from paid listings relevant to a searchers query, and by licensing its technology to firms such as AOL and the Washington post .
In perhaps the ultimate sign of success, the brand is now often used as a verb – “to Google” is to search online.
Based on a public poll of the brand that had made the most important impact in their lives, GOOGLE was named “Brand of the year” in 2002 by Inter brand branding consultants.
This success has not gone unnoticed however and has led to strong competitive responses from industry giants Yahoo! and Microsoft.
Branding is like a popularity contest where the best marketed brands will become the most popular and recognized.
Being popular has a lot of advantages as consumers will buy them more often to express themselves and be a part of a community that they cherish.
Brand recognition increases as more people know and like your brand due to the marketing and the quality of its products/services.
Brand recognition is very important as it will make a brand popular and be a top performer in its industry.
That’s because branding can make your business become the top of its competition.
When a brand becomes popular, people will buy it even if the price isn’t right because of its recognition.
To gain brand recognition, you must first show consumers how great your products/services are.
Founded in 1998 by two Stanford University PhD . Students, search engine Google’s name is a play on the word googol.
The number represented by a 1 followed by 100 zeros-a reference to the huge amount of data online.
With 200 million search request daily,the company has turned a profit by focusing on searches alone and not adding other services as was the case with many other portals.
by focusing on plain text ,avoiding ads, and using sophisticated search algorithms, Google provides fast and reliable service.
Google makes money from paid listings relevant to a searchers query, and by licensing its technology to firms such as AOL and the Washington post .
In perhaps the ultimate sign of success, the brand is now often used as a verb – “to Google” is to search online.
Based on a public poll of the brand that had made the most important impact in their lives, GOOGLE was named “Brand of the year” in 2002 by Inter brand branding consultants.
This success has not gone unnoticed however and has led to strong competitive responses from industry giants Yahoo! and Microsoft.
Branding is like a popularity contest where the best marketed brands will become the most popular and recognized.
Being popular has a lot of advantages as consumers will buy them more often to express themselves and be a part of a community that they cherish.
Brand recognition increases as more people know and like your brand due to the marketing and the quality of its products/services.
Brand recognition is very important as it will make a brand popular and be a top performer in its industry.
That’s because branding can make your business become the top of its competition.
When a brand becomes popular, people will buy it even if the price isn’t right because of its recognition.
To gain brand recognition, you must first show consumers how great your products/services are.