NON-CARBONATED SOFT DRINK INDUSTRY IN INDIA
AN OVERVIEW :
The non-carbonated SOFT DRINK (NCSD) sector can be classified
as Fruit drinks, Nectar and Juices. The classification is based on the
percentage of the fruit pulp content in the beverage.
Fruit drink has to
have minimum fruit pulp content of 10%, while Nectar needs to have a
minimum fruit pulp content of 25%. The total size of the branded noncarbonated beverages in the organized segment is estimated at Rs.500 crores. The Fruit drink segment is estimated at Rs.250-300 crores,
while the Juice market (Branded & Packaged) is estimated at Rs 150
crores.
Nectar is a small category of around Rs 35-50 crores. In the
fruit drink category, Parle’s Frooti, Godrej’s Jumpin and Coca-Cola’s
Maaza and Pepsi’s Slice are the major brands. In the Nectar segment,
the key national players are - Dabur, Godrej Xs and Parle’s Appy.
The two key national level players in the juice segment are Tropicana and
Real. Real is the market leader with 55-60% market share. Tropicana
has an estimated share of 30-35%. Several local / regional brands also
exist, besides a huge unorganized sector.
The Juice category is the fastest growing segment at present, estimated to be growing by 20-25% p.a. The fruit drinks category has also been witnessing growth of around 5% p.a.
The main reason for this growth in the NCSD Category is the change of the consumer preference from the carbonated to the non-carbonated soft drink sector mainly due to increasing Health Awareness among consumers and the Pesticide issue relating to Coke and Pepsi.
In the Fruit Drink segment, Frooti is the clear market leader
with around 85% market share but in the NCSD category as a whole, its
12 share has been declining because of the growth in Fruit Juice
segment.
So, with the growth of the NCSD category, Frooti has to
compete with all the segments in this category to take a larger share of
this growth.
AN OVERVIEW :
The non-carbonated SOFT DRINK (NCSD) sector can be classified
as Fruit drinks, Nectar and Juices. The classification is based on the
percentage of the fruit pulp content in the beverage.
Fruit drink has to
have minimum fruit pulp content of 10%, while Nectar needs to have a
minimum fruit pulp content of 25%. The total size of the branded noncarbonated beverages in the organized segment is estimated at Rs.500 crores. The Fruit drink segment is estimated at Rs.250-300 crores,
while the Juice market (Branded & Packaged) is estimated at Rs 150
crores.
Nectar is a small category of around Rs 35-50 crores. In the
fruit drink category, Parle’s Frooti, Godrej’s Jumpin and Coca-Cola’s
Maaza and Pepsi’s Slice are the major brands. In the Nectar segment,
the key national players are - Dabur, Godrej Xs and Parle’s Appy.
The two key national level players in the juice segment are Tropicana and
Real. Real is the market leader with 55-60% market share. Tropicana
has an estimated share of 30-35%. Several local / regional brands also
exist, besides a huge unorganized sector.
The Juice category is the fastest growing segment at present, estimated to be growing by 20-25% p.a. The fruit drinks category has also been witnessing growth of around 5% p.a.
The main reason for this growth in the NCSD Category is the change of the consumer preference from the carbonated to the non-carbonated soft drink sector mainly due to increasing Health Awareness among consumers and the Pesticide issue relating to Coke and Pepsi.
In the Fruit Drink segment, Frooti is the clear market leader
with around 85% market share but in the NCSD category as a whole, its
12 share has been declining because of the growth in Fruit Juice
segment.
So, with the growth of the NCSD category, Frooti has to
compete with all the segments in this category to take a larger share of
this growth.