Problem with Nokia smartphones
As Nokia entered the smartphone market well after Apple RIM. And Samsung/ customers are not aware of the quality of Nokia smartphone. Instead of buying something the quality of which they ignore, prefer buying brand that made their proof on the market. Thus is lagging behind its rival in the smartphone market. They launched the Lumia 900 with windows software; but customers are still hesitating to purchase the phone’.
1. In a market that’s shifting rapidly towards smart phones, Nokia puts its American marketing might behind phones with less functionality.
2. In a market where the top smart phone manufacturers have close partnerships with carriers, Nokia has few.
3. It has big consumer awareness problems: When asked to name the top smart phones, people will think of the iPhone, Blackberries, even HTC and Samsung before they’ll think of Nokia.
4. Nokia simply hasn't marketed smart phones much, or well, here. Nokia is not talking to consumers.
