Description
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Customer Relationship Management
1. As a marketing manager of an online delivery application which caters specifically to grocery, what innovation would you introduce to retain your existing customers and attract new customers to increase your customers lifetime value during the current COVID-19 pandemic. (10 Marks)
2. Prepare a Caselet for Salesforce India. Look at their CRM practices and solutions they offer and enlist their competitive advantages vis-à-vis other players in the Indian market. (10 Marks)
3. The male grooming market has been expanding rapidly over the last few years in India. There are umpteen number of brands out there vying for the share of the target audience’s wallet. Face washes, Beard oils, Styling gels, lip balms, Talcum powders, Cologne soaps, moisturizers, etc. are some of the male grooming products available in the market. A multinational FMCG company known for its home and personal care products, is planning to launch a new brand of ‘anti-pollution face wash’ in Indian markets. The face wash will be available nationwide and promises to be a mix of herbal ingredients, aloe vera & charcoal.
a. Devise a customer relationship management strategy based on the segmentation study.
(5 Marks)
b. Create a customer profile based on the information provided in the brief given above. (5 Marks)
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_109574410.docx
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Customer Relationship Management
1. As a marketing manager of an online delivery application which caters specifically to grocery, what innovation would you introduce to retain your existing customers and attract new customers to increase your customers lifetime value during the current COVID-19 pandemic. (10 Marks)
2. Prepare a Caselet for Salesforce India. Look at their CRM practices and solutions they offer and enlist their competitive advantages vis-à-vis other players in the Indian market. (10 Marks)
3. The male grooming market has been expanding rapidly over the last few years in India. There are umpteen number of brands out there vying for the share of the target audience’s wallet. Face washes, Beard oils, Styling gels, lip balms, Talcum powders, Cologne soaps, moisturizers, etc. are some of the male grooming products available in the market. A multinational FMCG company known for its home and personal care products, is planning to launch a new brand of ‘anti-pollution face wash’ in Indian markets. The face wash will be available nationwide and promises to be a mix of herbal ingredients, aloe vera & charcoal.
a. Devise a customer relationship management strategy based on the segmentation study.
(5 Marks)
b. Create a customer profile based on the information provided in the brief given above. (5 Marks)
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_109574410.docx