Description
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Integrated Marketing Communication
1. Looking at the market requirement, you have started providing pre-packaged Fruit and vegetable baskets for delivery in Mumbai. Describe the 4 P’s for your brand
2. Check out the 2 Minute video A tale of 2 Blends from Red Label. Describe the 7 elements of communication for this message. Explain how would you use it to explain the Murphy’s model of communication.
Video Link:
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3. Case Study
‘Plan your holiday’ targeting to double their market share
You are Brand Manager at PYH and have been given a target to double the market share in 3 years. (Pre-covid)
a. How would you use IMC to promote your brand?
b. How would you leverage Influencers to promote your brand?
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_841936877.doc
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Integrated Marketing Communication
1. Looking at the market requirement, you have started providing pre-packaged Fruit and vegetable baskets for delivery in Mumbai. Describe the 4 P’s for your brand
2. Check out the 2 Minute video A tale of 2 Blends from Red Label. Describe the 7 elements of communication for this message. Explain how would you use it to explain the Murphy’s model of communication.
Video Link:
3. Case Study
‘Plan your holiday’ targeting to double their market share
You are Brand Manager at PYH and have been given a target to double the market share in 3 years. (Pre-covid)
a. How would you use IMC to promote your brand?
b. How would you leverage Influencers to promote your brand?
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_841936877.doc