Description
For Nmims answersheets contact
[email protected]
+91 95030-94040
Fundamentals of Big Data & Business Analytics
1. CJ Darcl Logistics Ltd operates is headquartered in Hisar, Haryana. The company offers freight forwarding, project logistics, full truck load, container train, delivery, terminal access, and multi-modal transportation services. It is one of India’s leading end to end transport & Logistics companies with a pan India network of nearly 200 branches and a strong and experienced team of over 3000 professionals covering all major ports, cities and industrial towns in the country. The team plans to leverage BI and Business analytics to manage the outages in supply chain related to fright and enhance the productivity. You are hired as analytics consultant to help them identify the opportunities to use analytics and implement a sustainable tracking mechanism around supply chain.
a) State 2 examples each for BI and BA as to how can they help achieve supply chain effectiveness? Share domain related examples and illustrate clearly. You can make certain assumptions but highlight them clearly.
b) Which metrics must be tracked ongoing to stay on track with expected outcomes? (10 Marks)
2. State 3 use-cases of business analytics within the insurance industry, highlighting usage of descriptive, predictive, and prescriptive analytics (1 each). Give an example of how text analytics has been implemented in the industry and the resultant impact. (10 Marks)
3. There are plenty of cashless payment options that have grown in last 3 years — like UPI, NetBanking, Open banking apps, USSD, AEPS etc. The driving force in the evolution of the payment system has been the need to give users the ease of doing it as it directly affects the purchase pattern of a customer.
It is because of this reason that Mobile wallets like MobiKwik, PayTM, Oxigen, Amazon Pay, Google Pay have become the forerunners of the digital payment industry. While these wallets are penetrating into very small businesses and non-tier-1 cities initially with their cash-backs, they have innovated and provided easy user experience that needs minimum learning by a user. For example, payment via scanning a QR Code or simply entering merchant’s mobile number is easy. Sending money to a friend to clear debts is just a click-or-two away. To add on to this, apart from simplifying payments, the value-added services like bill payments, ticket booking provided by these wallets have made them the preferred payment option of the savvy Indian consumer.
The future of digital payments lies in providing further simplified and secure user experience, while increasing its adoption by leading socio-economic changes at the grass root level. Mobile wallets are good, but still need taking out the smartphone followed by some action by the user, which is no better than taking out the credit card for payment. Next simplification lies in secure identification and payments (by face detection, voice, sound) which can further disrupt and exponentially grow the digital payments wave.
a. State and explain the possible analytics solutions which can enable growth in digital payments. (5 Marks)
b. Which business metrics can be tracked to check the status of digital payment evolution? (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_394765952.docx
For Nmims answersheets contact
[email protected]
+91 95030-94040
Fundamentals of Big Data & Business Analytics
1. CJ Darcl Logistics Ltd operates is headquartered in Hisar, Haryana. The company offers freight forwarding, project logistics, full truck load, container train, delivery, terminal access, and multi-modal transportation services. It is one of India’s leading end to end transport & Logistics companies with a pan India network of nearly 200 branches and a strong and experienced team of over 3000 professionals covering all major ports, cities and industrial towns in the country. The team plans to leverage BI and Business analytics to manage the outages in supply chain related to fright and enhance the productivity. You are hired as analytics consultant to help them identify the opportunities to use analytics and implement a sustainable tracking mechanism around supply chain.
a) State 2 examples each for BI and BA as to how can they help achieve supply chain effectiveness? Share domain related examples and illustrate clearly. You can make certain assumptions but highlight them clearly.
b) Which metrics must be tracked ongoing to stay on track with expected outcomes? (10 Marks)
2. State 3 use-cases of business analytics within the insurance industry, highlighting usage of descriptive, predictive, and prescriptive analytics (1 each). Give an example of how text analytics has been implemented in the industry and the resultant impact. (10 Marks)
3. There are plenty of cashless payment options that have grown in last 3 years — like UPI, NetBanking, Open banking apps, USSD, AEPS etc. The driving force in the evolution of the payment system has been the need to give users the ease of doing it as it directly affects the purchase pattern of a customer.
It is because of this reason that Mobile wallets like MobiKwik, PayTM, Oxigen, Amazon Pay, Google Pay have become the forerunners of the digital payment industry. While these wallets are penetrating into very small businesses and non-tier-1 cities initially with their cash-backs, they have innovated and provided easy user experience that needs minimum learning by a user. For example, payment via scanning a QR Code or simply entering merchant’s mobile number is easy. Sending money to a friend to clear debts is just a click-or-two away. To add on to this, apart from simplifying payments, the value-added services like bill payments, ticket booking provided by these wallets have made them the preferred payment option of the savvy Indian consumer.
The future of digital payments lies in providing further simplified and secure user experience, while increasing its adoption by leading socio-economic changes at the grass root level. Mobile wallets are good, but still need taking out the smartphone followed by some action by the user, which is no better than taking out the credit card for payment. Next simplification lies in secure identification and payments (by face detection, voice, sound) which can further disrupt and exponentially grow the digital payments wave.
a. State and explain the possible analytics solutions which can enable growth in digital payments. (5 Marks)
b. Which business metrics can be tracked to check the status of digital payment evolution? (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_394765952.docx