Description
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Integrated Marketing Communication
1. Develop an Integrated Marketing Communication Plan for Patanjali’s Coronil Kit which claims to boost immunity and aids in COVID management. Clearly identify the target audience and the various mediums of communication. Briefly elucidate the rationale behind the suggested mediums of communication and the expected outcome in terms of reach and conversion for the same. (10 Marks)
2. Review the recent communication campaigns of Netflix India. How similar or different is it from Amazon Prime India. As a marketing expert/opinion leader which of these campaigns you think would result in more viewership and why? (10 Marks)
3. Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal (Source: Retrieved from www.afaqs.com).
a. Identify the Advertising Objectives of the Campaign. (5 Marks)
b. What kind of Advertising research the company must have conducted to get this campaign live? How does the marketer evaluate such a campaign in the New Normal? (5 Marks)
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_914121772.doc
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Integrated Marketing Communication
1. Develop an Integrated Marketing Communication Plan for Patanjali’s Coronil Kit which claims to boost immunity and aids in COVID management. Clearly identify the target audience and the various mediums of communication. Briefly elucidate the rationale behind the suggested mediums of communication and the expected outcome in terms of reach and conversion for the same. (10 Marks)
2. Review the recent communication campaigns of Netflix India. How similar or different is it from Amazon Prime India. As a marketing expert/opinion leader which of these campaigns you think would result in more viewership and why? (10 Marks)
3. Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal (Source: Retrieved from www.afaqs.com).
a. Identify the Advertising Objectives of the Campaign. (5 Marks)
b. What kind of Advertising research the company must have conducted to get this campaign live? How does the marketer evaluate such a campaign in the New Normal? (5 Marks)
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_914121772.doc