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New Product Development and Managing Innovation

1. Explain in depth the strategy framework that organizations employ in order to survive in the dynamic and challenging environment? (10 Marks)

2. Which method of risk management do you recommend in the new product development project? Explain the possible risk management issues that occur. (10 Marks)
3. Toysarus is leading toy manufacturer in the US whose sales have been declining since the last couple of years. Somehow their toys do not seem to catch the attention and interest it did previously for its customers. The project manager wishes to apply dimensional analysis to analyze the problem.

a. Elaborate the dimensions that should be analyzed by Toysarus? (5 Marks)

b. What steps should they follow to once again bounce back and generate great revenues from the sale of their products? (5 Marks)

For Nmims Assignments Contact
[email protected]
+91 95030-94040

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