Nike

Description
Nike is the Ancient Greek goddess of victory
“It is one of the most recognized symbols in the world – The Swoosh. Simple. Fluid. Fast.”
(Quote from Nike’s website)

Dustin Nadeau, Donatas Sumyla,
David Deprey and Jaime
Rodriguez
Bus 411, May 2006
Nike
200
Nike
200
Case-Study Overview
! "nternal#
$ %istory, Ni&e overvie', (ey )a*ts,
+ur Brands and Sto*& "n,ormation
$ Ni&e -*tual . /roposed 0ision
and Mission
$ 1*onomi* /er,orman*e
$ 1volution o, )inan*ial Ratios
$ Strengt2s and 'ea&nesses
! -nalysis# ")1
! 13ternal#
$ "ndustry overvie' and *omparison
o, ,inan*ial ratios
$ Manu,a*turing
$ +pportunities and t2reats
! -nalysis# 1)1
$ 4ompetitors
! Mar&et S2are
! -nalysis# 4/M
! -nalysis
$ S5+6 Matri3
$ S/-41
$ B47
$ "1 matri3
$ 7rand Strategy Matri3
$ 8S/M
! /ossi9le strategies# Matri3
-nalysis
! De*isions
$ 52y our de*ision:
$ Strategi* implementation
$ -*tions
! 1valuation /ro*edure
! 4urrent ;pdate
History
1962# /2illip (nig2t, a Stan,ord ;niversity 9usiness graduate and
,ormer mem9er o, t2e tra*& team, arranges to import at2leti* s2oes
,rom Japan and sell t2em in t2e ;