News
Ganguly, Greg back in School
The Economic Times [2006-06-26]
THE Indian Institute of Management, Ahmedabad (IIM-A), may add a new, but a rather positive, chapter to the Sourav Ganguly-Greg Chappell spat. The controversy, which cost India's most successful cricket captain the job and eventually his place in the side, will be discussed in IIM-A classrooms this year as a classic case of HR management in sports.
Philip Kotler's ideas on marketing aside, students at India's best known management school will also get a dope on Ganguly's leadership skills on the cricket field, and Brazil skipper Cafu's strategies on the football ground. They will also take lessons from the rise of Sania Mirza a brand ambassador, and draw analogies between her approach to the game of tennis and a product launch.
Professors at the institute told ET that IIM-A is set to introduce a leadership module, which will be entirely based on sports, for students of the recently-started PGPX programme. The institute is already in touch with ace sports commentator and an IIM-A alumnus Harsha Bhogle to conduct the module. Mr Bhogle and his wife Anita (also an IIM-A alumnus) have designed the module.
"We have discussed the issue with Harsha and he has expressed his willingness to conduct the programme. He himself would be conducting the programme," Mr Bakul Dholakia, director of IIM-A , told ET. The institute had approached Mr Bhogle when he was at the institute early this year.
The institute wants to use sports to harness leadership qualities among students, especially the ones in the PGPX course. These students, with around seven years' experience in the field, are already knocking on the doors of leadership positions. Asia's premier business management institute recently launched PGPX, a one-year fulltime residential MBA for executives with substantial work experience. The objective of the programme is to develop bright, enthusiastic and inspirational executives into management leaders and change agents in the global arena.
"The module will have case studies from all major sports including cricket, football and hockey," said an IIM official.
Ganguly, Greg back in School
The Economic Times [2006-06-26]
THE Indian Institute of Management, Ahmedabad (IIM-A), may add a new, but a rather positive, chapter to the Sourav Ganguly-Greg Chappell spat. The controversy, which cost India's most successful cricket captain the job and eventually his place in the side, will be discussed in IIM-A classrooms this year as a classic case of HR management in sports.
Philip Kotler's ideas on marketing aside, students at India's best known management school will also get a dope on Ganguly's leadership skills on the cricket field, and Brazil skipper Cafu's strategies on the football ground. They will also take lessons from the rise of Sania Mirza a brand ambassador, and draw analogies between her approach to the game of tennis and a product launch.
Professors at the institute told ET that IIM-A is set to introduce a leadership module, which will be entirely based on sports, for students of the recently-started PGPX programme. The institute is already in touch with ace sports commentator and an IIM-A alumnus Harsha Bhogle to conduct the module. Mr Bhogle and his wife Anita (also an IIM-A alumnus) have designed the module.
"We have discussed the issue with Harsha and he has expressed his willingness to conduct the programme. He himself would be conducting the programme," Mr Bakul Dholakia, director of IIM-A , told ET. The institute had approached Mr Bhogle when he was at the institute early this year.
The institute wants to use sports to harness leadership qualities among students, especially the ones in the PGPX course. These students, with around seven years' experience in the field, are already knocking on the doors of leadership positions. Asia's premier business management institute recently launched PGPX, a one-year fulltime residential MBA for executives with substantial work experience. The objective of the programme is to develop bright, enthusiastic and inspirational executives into management leaders and change agents in the global arena.
"The module will have case studies from all major sports including cricket, football and hockey," said an IIM official.