Description
Within this brief description about new venture creation management principles.
1
DEREE COLLEGE SYLLABUS FOR:
MG 3133 NEW VENTURE CREATION UK Level: 5
UK Credits: 15
US Credits: 3/0/3
(Revised: Spring 2015)
PREREQUISITES: MG 2003 Management Principles or MG 3034 Managing People and
Organizations
CATALOG
DESCRIPTION:
New venture formation and entrepreneurship. Contemporary methods and best
practices for the entrepreneur to plan, launch, and operate a new venture. Creation
of a business plan.
RATIONALE: The new venture is a vital component of the free enterprise system, providing
much needed innovation, competition and employment. It is furthermore
particularly relevant to the Greek business environment, where the small
business sector is especially large. This course provides an important contextual
basis for all business majors. Entrepreneurship is a career option chosen by
many of our students, and the course provides techniques, models and skills
which are essential to the successful creation of a new business. By taking a
holistic view of the new venture creation process, the course also offers students
the opportunity to synthesise knowledge and skills drawn from a wide range of
functional business areas.
LEARNING OUTCOMES: As a result of taking this course, the student should be able to:
1. Analyze the key issues related to new venture creation. (analysis)
2. Analyze the milestones and related challenges in developing a new
venture. (analysis)
3. Create a business plan. (synthesis)
4. Demonstrate effective teamwork and presentation skills. (application)
METHOD OF TEACHING AND
LEARNING:
In congruence with the teaching and learning strategy of the College, the
following tools are used:
· Classes consist of: lectures, case studies, experiential exercises, and in-
class discussion of related material.
· Office Hours: Students are encouraged to make full use of the office hours
of their instructor in order to consult and discuss issues related to the course
content.
· Use of the Blackboard learning platform: in order to enhance the teaching
and learning process, instructors may use the site to post their
announcements, upload related course material, lecture notes, assignment
instructions and additional resources.
ASSESSMENT: Summative:
Written project: Business Plan. Team of two; 3,700 -
4,000 words
50%
Presentation of the Business Plan, with a
question/answer session after the presentation. Team
of two.
10%
Final Examination (2-hour): essay type 40%
Formative:
Creation of a business concept, case studies,
experiential exercises
0%
The formative assessments aim to prepare students for the project and the
examination.
The written project (business plan) tests Learning Outcome 3.
The presentation tests Learning Outcome 4.
The final examination tests Learning Outcomes 1 and 2.
2
INDICATIVE MATERIAL:
(e.g. audiovisual, digital material, etc.)
REQUIRED MATERIAL:
· Allen. K. R. (2012). Launching New Ventures: An Entrepreneurial
Approach. 6
th
edition, South Western, Cengage Learning.
RECOMMENDED MATERIAL:
A. BOOKS
· Blackwell, E. (2011). How to Prepare a Business Plan: Create Your
Strategy; Forecast Your Finances; Produce That Persuasive Plan. Kogan
Page Publishers.
· Levi, D. (2014). Group Dynamics for Teams. Sage Publications, Inc.
Thousand Oaks.
· Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation: A
Handbook for Visionaries, Game Changers, and Challengers, Hoboken, NJ:
John Wiley & Sons.
B. ARTICLES
· Brinckmann, J., Grichnik, D., & Kapsa, D. (2010). Should entrepreneurs
plan or just storm the castle? A meta-analysis on contextual factors
impacting the business planning–performance relationship in small
firms. Journal of Business Venturing, 25(1), 24-40.
· Delmar, F., & Shane, S. (2003). Does business planning facilitate the
development of new ventures? Strategic Management Journal, 24(12),
1165-1185.
· Fernadez-Guerrero R., Revuelto-Taboada L., Simon-Moya V. (2012). The
business plan as a project: an evaluation of its predictive capability for
business success. Service Industries Journal, 32(15), 2399-2420.
· Gruber, M. (2007). Uncovering the value of planning in new venture
creation: A process and contingency perspective. Journal of Business
Venturing, 22(6), 782-807.
· Guga L., (2014). Research on investment estimation when deciding to start
a new business. Bulletin of the Transylvania University of Brasov. Series
V: Economic Sciences. 7(1), 85-88.
· Karlsson, T., & Honig, B. (2009). Judging a business by its cover: An
institutional perspective on new ventures and the business plan. Journal of
Business Venturing, 24(1), 27-45.
· Klacmer C. M., Hovat J., & Lalic M., (2014). Analysis of financial sources
for start-up companies. Management Journal of Contemporary
Management Issues, 19(2), 19-44.
· Lange, J. E., Mollov, A., Pearlmutter, M., Singh, S., & Bygrave, W. D.
(2007). Pre-start-up formal business plans and post-start-up performance: A
study of 116 new ventures. Venture Capital, 9(4), 237-256.
COMMUNICATION
REQUIREMENTS:
Assignments presented using Word, Excel, and/or PowerPoint.
Use of proper English, both oral and written.
Use of effective presentation skills.
SOFTWARE
REQUIREMENTS:
Microsoft Word, Excel, PowerPoint
WWW RESOURCES: http://www.sba.gov
INDICATIVE CONTENT: 1. The Entrepreneur
· Preparation to become an entrepreneur
· Opportunity creation and recognition
· Business concepts and models
· Feasibility analysis and business plan
2. The environment
· Industry analysis
· Market analysis
3
3. Creating and organizing the venture
· Product development
· The founding team
· Organizational, legal and ethical issues
· Operations management
· Start-up costs
· Financing the new venture
· New venture marketing
· Planning for growth
4. Team and presentation skills
doc_681637045.pdf
Within this brief description about new venture creation management principles.
1
DEREE COLLEGE SYLLABUS FOR:
MG 3133 NEW VENTURE CREATION UK Level: 5
UK Credits: 15
US Credits: 3/0/3
(Revised: Spring 2015)
PREREQUISITES: MG 2003 Management Principles or MG 3034 Managing People and
Organizations
CATALOG
DESCRIPTION:
New venture formation and entrepreneurship. Contemporary methods and best
practices for the entrepreneur to plan, launch, and operate a new venture. Creation
of a business plan.
RATIONALE: The new venture is a vital component of the free enterprise system, providing
much needed innovation, competition and employment. It is furthermore
particularly relevant to the Greek business environment, where the small
business sector is especially large. This course provides an important contextual
basis for all business majors. Entrepreneurship is a career option chosen by
many of our students, and the course provides techniques, models and skills
which are essential to the successful creation of a new business. By taking a
holistic view of the new venture creation process, the course also offers students
the opportunity to synthesise knowledge and skills drawn from a wide range of
functional business areas.
LEARNING OUTCOMES: As a result of taking this course, the student should be able to:
1. Analyze the key issues related to new venture creation. (analysis)
2. Analyze the milestones and related challenges in developing a new
venture. (analysis)
3. Create a business plan. (synthesis)
4. Demonstrate effective teamwork and presentation skills. (application)
METHOD OF TEACHING AND
LEARNING:
In congruence with the teaching and learning strategy of the College, the
following tools are used:
· Classes consist of: lectures, case studies, experiential exercises, and in-
class discussion of related material.
· Office Hours: Students are encouraged to make full use of the office hours
of their instructor in order to consult and discuss issues related to the course
content.
· Use of the Blackboard learning platform: in order to enhance the teaching
and learning process, instructors may use the site to post their
announcements, upload related course material, lecture notes, assignment
instructions and additional resources.
ASSESSMENT: Summative:
Written project: Business Plan. Team of two; 3,700 -
4,000 words
50%
Presentation of the Business Plan, with a
question/answer session after the presentation. Team
of two.
10%
Final Examination (2-hour): essay type 40%
Formative:
Creation of a business concept, case studies,
experiential exercises
0%
The formative assessments aim to prepare students for the project and the
examination.
The written project (business plan) tests Learning Outcome 3.
The presentation tests Learning Outcome 4.
The final examination tests Learning Outcomes 1 and 2.
2
INDICATIVE MATERIAL:
(e.g. audiovisual, digital material, etc.)
REQUIRED MATERIAL:
· Allen. K. R. (2012). Launching New Ventures: An Entrepreneurial
Approach. 6
th
edition, South Western, Cengage Learning.
RECOMMENDED MATERIAL:
A. BOOKS
· Blackwell, E. (2011). How to Prepare a Business Plan: Create Your
Strategy; Forecast Your Finances; Produce That Persuasive Plan. Kogan
Page Publishers.
· Levi, D. (2014). Group Dynamics for Teams. Sage Publications, Inc.
Thousand Oaks.
· Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation: A
Handbook for Visionaries, Game Changers, and Challengers, Hoboken, NJ:
John Wiley & Sons.
B. ARTICLES
· Brinckmann, J., Grichnik, D., & Kapsa, D. (2010). Should entrepreneurs
plan or just storm the castle? A meta-analysis on contextual factors
impacting the business planning–performance relationship in small
firms. Journal of Business Venturing, 25(1), 24-40.
· Delmar, F., & Shane, S. (2003). Does business planning facilitate the
development of new ventures? Strategic Management Journal, 24(12),
1165-1185.
· Fernadez-Guerrero R., Revuelto-Taboada L., Simon-Moya V. (2012). The
business plan as a project: an evaluation of its predictive capability for
business success. Service Industries Journal, 32(15), 2399-2420.
· Gruber, M. (2007). Uncovering the value of planning in new venture
creation: A process and contingency perspective. Journal of Business
Venturing, 22(6), 782-807.
· Guga L., (2014). Research on investment estimation when deciding to start
a new business. Bulletin of the Transylvania University of Brasov. Series
V: Economic Sciences. 7(1), 85-88.
· Karlsson, T., & Honig, B. (2009). Judging a business by its cover: An
institutional perspective on new ventures and the business plan. Journal of
Business Venturing, 24(1), 27-45.
· Klacmer C. M., Hovat J., & Lalic M., (2014). Analysis of financial sources
for start-up companies. Management Journal of Contemporary
Management Issues, 19(2), 19-44.
· Lange, J. E., Mollov, A., Pearlmutter, M., Singh, S., & Bygrave, W. D.
(2007). Pre-start-up formal business plans and post-start-up performance: A
study of 116 new ventures. Venture Capital, 9(4), 237-256.
COMMUNICATION
REQUIREMENTS:
Assignments presented using Word, Excel, and/or PowerPoint.
Use of proper English, both oral and written.
Use of effective presentation skills.
SOFTWARE
REQUIREMENTS:
Microsoft Word, Excel, PowerPoint
WWW RESOURCES: http://www.sba.gov
INDICATIVE CONTENT: 1. The Entrepreneur
· Preparation to become an entrepreneur
· Opportunity creation and recognition
· Business concepts and models
· Feasibility analysis and business plan
2. The environment
· Industry analysis
· Market analysis
3
3. Creating and organizing the venture
· Product development
· The founding team
· Organizational, legal and ethical issues
· Operations management
· Start-up costs
· Financing the new venture
· New venture marketing
· Planning for growth
4. Team and presentation skills
doc_681637045.pdf