Description
In this particular data regarding new venture and small business management tony johnston, mba.
AP/ADMS 3920 3.0M – Winter 2013
NEW VENTURE AND SMALL BUSINESS MANAGEMENT
Dec. 21, 2012
COURSE DIRECTOR / INSTRUCTOR
Tony J ohnston, MBA (Finance), BA (Econ), CGA, CMC
Email: [email protected]
PROFILE: Tony Johnston is a broadly experienced entrepreneur, financier, consultant, and senior
executive who has held CEO, CRO, CFO, and other senior management positions in public and private
companies. His record of success includes: i) negotiating and closing over than $2.5 billion in major
debt, equity, hedging, acquisitions and divestiture transactions; ii) increasing a public company's value
by over $66 million; iii) producing a 3x investment gain within 2 years for venture capital partners; iv)
leading five corporate turnarounds; v) providing marketing, operational, financing, and financial advice
to over 200 client companies and vi) successfully launching new businesses in Biotechnology, Securitized
Mortgage Servicing, and Consulting.
Tony’s industry experience spans technology, biotechnology, manufacturing, commercial services, oil &
gas, energy, mining, financial services and investment banking. As a result, he has been able to observe
numerous management teams in action and analyze the strategic, operational and financial dimensions of
hundreds of companies, helping many to address pressing issues and achieve better business results.
Over the course of his career, Tony has launched new ventures, lead sales & marketing teams, directed
manufacturing operations and met the financing needs of a wide range of public and private small,
medium and large-sized companies. These opportunities have enabled Tony achieve a significant record
of success in general & turnaround management, strategy evaluation & reformulation, finance &
financing, and operational execution as well as develop an extensive and functionally-diverse network of
senior level contacts that he can draw on as and when needed.
The Course Director / Instructor will be available to students in the hallway outside the lecture
hall location, Accolade East Building / ACE-009, during the 30 minutes before and after each
session.
COURSE OVERVIEW
Number of lecture sessions: 11 (spread over 13 weeks due to Reading Week on Friday, Feb 22
and Good Friday on Friday, Mar 29)
Length of each session: 3 hours on Fridays from 11:30 AM to 2:30 PM
Total lecture session hours: 33 hours (11 sessions x 3 hours per session)
The goal of this course is to prepare students to become successful entrepreneurs and/or effective
members of an entrepreneurial team should a future circumstance present them with such
opportunity or create such need.
Students will (a) to explore the dimensions of new venture creation and small business
management, and (b) examine the multidimensional challenges and rewards inherent in being an
1
entrepreneur, intrepreneur, family business participant or franchise operator from both an
academic and a practical perspective.
Central to the course will be the formation of entrepreneurial teams for the development of a
viable new venture concept and the preparation and presentation of a goal-oriented business plan.
This set of activities will assist students to consider the multitude of factors that contribute to
venture success. Examples are opportunity identification/recognition, evaluation of industry
attractiveness, assessment of what is a realizable market opportunity, assessment of prospective
risks and rewards, recruiting partners and key staff members, organizing a sales effort,
structuring finances and human resources, raising capital, and managing such other factors as
production, facilities, cost containment, administrative operations and results management and
reporting. Over the course of these studies, the various functional areas operative in most
businesses will be reviewed, particularly in the context of how they relate specifically to
planning and launching a new venture and managing ongoing operations in a small business
setting.
COURSE OBJECTIVES
On completing this course, students should have achieved the following educational objectives:
1. understand the concept of entrepreneurship by becoming familiar with the current state
and characteristics of entrepreneurship in Canada and become capable of identifying and
understanding models of success as typified by profiles of noteworthy entrepreneurs;
2. understand how to find and identify entrepreneurial opportunities;
3. understand how to size and qualify entrepreneurial opportunities;
4. understand how to organize and execute the pursuit of an entrepreneurial opportunity,
including (a) understand the advantages, disadvantages and appropriateness of different
(i) legal structures for businesses and (ii) avenues of entry into business ownership, (b)
understand how to analyze strategic problems and develop practical resolutions to
operational issues in new venture and small business situations and (c) become familiar
with how best to approach managing key functional areas such as marketing, sales,
operations, human resources management, finance, etc.;
5. understand the importance of business planning in risk management and results control as
a result of learning about the different types of plans used in business and the steps
required to prepare these, and when and to what extent detailed vs conceptual planning is
useful and/or appropriate as well as how to use such information to determine how
financeable an entrepreneurial venture is and how and where to source its needed capital;
6. understand how to monitor entrepreneurial success or failure and know how and when to
take corrective action through learning about the signs that warn of business difficulty,
appreciating the risks and costs of failure, and becoming familiar with generic turnaround
/ renewal strategies;
7. understand what characterizes the 5 business life cycle stages of business concept
development, start-up, growth, maturity and transition/exit and how and when to
transition operations control and ownership of an entrepreneurial venture to others; and
8. learn how to apply the above understandings through group project work focused on
developing and presenting a new business venture concept.
2
REQUIRED COURSE TEXT
Longenecker, J .G, Donlevy; L.B, Champion, T., Petty, J .W., Palich, L.E., Moore, C.W., Small
Business Management: Launching and Growing New Ventures. Fifth Canadian Edition. (©
2013/2010) Thompson-Nelson.
OPTIONAL SUPPLEMENTARY RESOURCE TEXTS
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide For Anyone
Starting Anything. Penguin Group (2004) >a free download PDF containing the table of
contents, index and Chapter 1: The Art of Starting (PDF: 295KB) is available athttp://www.guykawasaki.com/the-art-of-the-start/artprop.pdf and for a description of this book
and testimonial recommendations referhttp://www.guykawasaki.com/the-art-of-the-start/
[Note: this book can be borrowed from the Toronto Public Library in both hard back version (16
copies) as well as an internet accessible, downloadable audio book version athttp://www.torontopubliclibrary.ca/detail.jsp?Entt=RDM2765381&R=2765381 ]
Kubr, T, Marchesi, H, Ilar, D, Starting up: Achieving success with professional business
planning. McKinsey & Company (1998) > available for free download online viahttp://www.entrepreneur.dk/Dokumenter/startUpHandbook.pdf
Business Plan Preparation: Manual For Entrepreneurs. McKinsey & Company (1998) >65
PowerPoint slide presentation PDF available for free download online viahttp://www.cartierwomensinitiative.com/site/uploads/pdf/McKinsey BP advice.pdf
Business Plan Preparation Templates. Business Development Bank of Canada (Word
document template for preparing and presenting required text and Excel workbook template for
preparing and presenting financials) with an example in PDF format of a completed plan (Doors
to the World) >available for free download online viahttp://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.aspx
COURSE STRUCTURE
This course explores the nature of the principal activities and functional area knowledge required
to successfully establish and operate a small business.
To better position students to become successful entrepreneurs, should ambition, opportunity or
circumstance compel them to take such a step, this course requires them to form and structure
themselves into up to 12 new venture entrepreneurial teams consisting of 4 to 7 people (e.g.
leader, marketing, sales, operations, finance, human resources, product development, etc). These
teams will be tasked with researching new venture opportunities, formulating a new business
idea, documenting the marketing rationale supporting the idea, developing a related business
plan, and preparing and presenting an objective-oriented business presentation. The lecture,
readings and assignment due date schedule is as follows:
3
Week Date Subject Matter Covered Readings Work Submissions
1 J an 11 Course Overview and Introduction to
Entrepreneurship
Ch. 1, 3
43 pages
None
2 J an 18 Practical, Legal and Regulatory Issues
Involved in Entrepreneurial Activities and
Opportunities in Franchising & Buy-outs
Ch. 10, 4
52 pages
None
3 J an 25 Business Planning and New Venture
Concept and Strategy Development
Ch. 5, 2
54 pages
None
4 Feb 01 Sales & Marketing, Promotion and
Distribution
Ch. 6, 7
70 pages
Group Member Forms
via email
5 Feb 08 Global Marketing (Exports), and Human
Resources and the Role of Venture
Management
Course-to-date Recap and Discussion of
Structure and Course-Material Covered on
Midterm Exam
Ch. 8, 9
42 pages
None
6 Feb 17 Operations (Premises and Production) Ch. 11, 12
54 pages
Group New Business
Concept 2-Pager
7 Feb 22 Reading Week – no class
8 Mar 01 Finance, Financing and Accounting, and
Evaluating and Managing Performance
Ch. 13, 14
80 pages
Group Presentation
Scheduling Requests
N/A Mar 03 Midterm: Scheduled for Sunday Mar 03
12:00 PM to 3:00 PM due to loss of session
12 due to Good Friday holiday
9 Mar 08 Growth, Crisis, Turnaround and Exit Ch. 14, 15,
Supp’l.
Material
23 pages
None
10 Mar 15 5 Student Business Pitch Presentations* Draft Group Business
Plan and Group
Membership
Confirmations
Peer Evaluations >1
st
Presenting Groups
4
Week Date Subject Matter Covered Readings Work Submissions
11 Mar 22 5 Student Business Pitch Presentations* Peer Evaluations >
2
nd
Presenting Groups
12 Mar 29 Good Friday – no session due to holiday
13 Apr 05 5 Student Business Pitch Presentations*
Course Summary, Discussion of Final
Exam Structure and Course-Material
Covered, and Student Opinion Survey
Finalized Group
Business Plan
Peer Evaluations >3
rd
Presenting Groups
14 to
17
Between
Apr 10 &
26
Final Exam: exact date, time and location
set by Registrar's Office
* Business Pitch Presentation: To consist of up to 20-minute presentation of 10 to 12 slides +10
minute Q&A during which all group members will be required at least to introduce themselves.
EVALUATION
Item Description of Student Product Weight
1 Midterm 20%
2 New Business Concept Document
(will serve as basis for developing
your Group Business Plan and
Group Business Pitch Presentation)
5%
†
3 Business Plan (based on above) 25%
†
4 New Business Pitch Presentation
(based on above)
15%
†
5 Group-Member Peer Evaluation
5%
‡
6 Final Exam 30%
Total 100%
†
Group Mark: assigned equally to all group members
‡
Group-Member Peer Evaluations: these are subject to Group Member Confirmation
conditions outlined below in item 2 under Group Work Submission Details, including the
potential for a 0 to 5% total mark penalty being assessed against any student judged by their
group and the Prof to have not made a material contributions to the group projects or who do
not make a meaningful effort to fulfill on their group project work commitments.
5
GROUP WORK SUBMISSIONS REQUIRED:
1. NEW BUSINESS CONCEPT DOCUMENT
2. BUSINESS PLAN
3. BUSINESS PITCH PRESENTATION
In this course, each student will be required work as a part of a group to (a) develop and submit a
concept for a new business that is selected by the group, (b) develop and submit a related
purpose-driven business plan and (c) prepare and present a goal-oriented business pitch
presentation on the proposal new venture.
The proposed new venture can be a product-based or a service-based business that is bricks-and-
mortar based or an online business. The idea for the new venture needs to be original, developed
by the group, and not copied in any significant manner from any source. Consequently, opening
up a franchise, taking over a family business, or acquiring an existing company are all not
suitable new venture business concepts for use in this project.
Each student should be aware that their final course grade will be based on the combined total of
their exam marks and the results produced by each student’s group, namely:
1. their group’s result on written new business concept /rationale document,
2. their group’s result on written business plan,
3. their group’s result on new business pitch presentation, and
4. their individual peer evaluation mark as judged by their group’s other 3 to 6 students.
IMPORTANT NOTE: All students will be responsible for (i) finding, forming and structuring
themselves into one of a maximum of 12 groups comprised of between 4 and 7 students each and
(ii) responsibly, actively and cooperatively working together to so that the course’s required 4
group project-related components mentioned above get completed and presented on or before the
required due date.
Should students experience difficulties or have uncertainties about matters related to their
group’s business plan project, you are invited but not required to brainstorm ideas and / or
discuss your possible new business idea(s) with the Prof as well as seek the Prof’s feedback on
your proposed business concept 2-pager before the document’s required submission date of Feb
17 (optional).
6
GROUP WORK SUBMISSION DETAILS:
1. Group Written New Business Concept / Rationale Document:
o Due in class Feb. 17. No late submissions will be accepted.
o Document’s objective is to present the Group’s ‘business case’ for your new
business concept using early descriptions, estimates and analysis to describe and
reasonably substantiate that you have identified a promising, sufficiently-sizable
and prospectively-profitable new business opportunity. (A business case is a
documented thesis or argument that presents the business justification* why or
why not the organization in question should undertake an action, task or project.)
[* i.e. the relevant supporting information and rationale referenced to the
applicable market context, operational impacts and economic dimensions that
support or refute]
o Your New Business Concept / Rationale Document assignment must be typed,
1.5x to 2x spacing with one-inch margins on 8.5" X 11" paper. Max 2 pages in
length with cover plus up to 4 illustrations and / or charts. Marks will be deducted
for unprofessionally presented papers that show sloppiness or significant defects
in spelling, grammar, punctuation and fundamental written expression.
Recommended format is:
New business concept / rationale
>Title page
? Name of the product or service
? Name of initiator/entrepreneur/legal entity
? Confidentiality notice
? Illustration, if appropriate.
>Body: maximum of two pages of text, including:
? Description of product or service and benefit(s) to be delivered
? Innovative characteristics of proposed new product or service
? Description of customers, size of addressed market & what compels
purchase
? Revenue generation event/mechanism and expected profitability.
Maximum 4 illustrations or charts, if necessary, to understand the idea
o Task Relevant Instructional Support Information:
Kubr, T, Marchesi, H, Ilar, D, Starting up: Achieving success with professional
business planning, McKinsey & Company (1998) >pages 29 to 43
o Evaluation: 5% of total grade based on mark given by Prof
7
2. Group Written Business Plan:
o Early rough e-draft of Business Plan and Group Membership Confirmation
‡
due by end of class Mar 15 and Finalized Hard-copy of Document due in
class Apr 5. No late submissions will be accepted
‡
Group Membership Confirmation submissions provide groups the
opportunity to reconfirm their Group membership and make any
recommendation they might wish to make to the Prof regarding one or more
members to be ‘fired’ subject to 50% or more of the group’s other members
being in support of the recommendation. Such recommendation, if accepted
by the Prof, will result in the ‘fired’ group member receiving a zero (0%) on
there peer evaluation and being liable for a 0 to 5% penalty being assessed
by the Prof in his sole discretion on their overall course mark. The purpose
for this Group Membership Confirmation feature is to provide groups with
meaningful material consequences they can inflict on group members who
do not make material contributions to the group projects or who do not
make a sincere effort to fulfill their group project work commitments.
o Your Business Plan group project assignment submission must be typed, 1.5x to
2x spacing with one-inch margins on 8.5" X 11" paper and be a maximum of 25
pages in length plus appendices. Marks will be deducted for unprofessionally
presented papers that show sloppiness or significant defects in spelling, grammar,
punctuation and fundamental written expression.
o Important: each venture group will be required to select and clearly identify one
of the following as the objective or purpose that their formalized, detailed
business plan is intended to service:
1. raise capital (i.e. equity from angel or venture investors or debt from a
lender)
2. attract key recruit (i.e. important director, experienced / rain-maker CEO or
key employee)
3. attract key third-party business support (i.e. strategic partner, key supplier
or major customer)
4. obtain government support (i.e. get grant or win regulatory approval)
5. other (as appropriate to circumstance – groups selecting this option will be
required to get Prof’s approval prior to Reading Week)
o Task Relevant Instructional-Support Information:
Longenecker, J .G, Donlevy; L.B, Champion, T., Petty, J .W., Palich, L.E., Moore,
C.W., Small Business Management: Launching and Growing New Ventures.
Fifth Canadian Edition. (©2013/2010) Thompson-Nelson. >pages 116 to 139
8
J ohnston, T., How to Prepare a Company to Successfully Raise Equity Capital
[White Paper]. Compass North Inc. (2011) >available for free download online
viahttp://www.compassnorthinc.com/CNi White Paper_How to Prepare a Company
to Successfully Raise Equity Capital_20111207.pdf
Business Plan Preparation Templates. Business Development Bank of Canada
(Word document template for preparing and presenting text and Excel workbook
template for preparing and presenting financials) with examples of a completed
plan (Doors to the World) in PDF format >available for free download online viahttp://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.aspx
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide
For Anyone Starting Anything, Penguin Group (2004) >pages 66 to 75
Entrepreneurship 101 - Essential information for emerging entrepreneurs.
MaRS Discovery District (A member of the Ontario Network of Excellence) >
available for free download or accessing online viahttp://www.marsdd.com/entrepreneurs-toolkit/entrepreneurship101
o Evaluation: 25% of total grade based on mark given by Prof
3. Group Business Pitch Presentation (maximum of 20 minutes plus 10 minute Q&A):
o Pitch Presentations will be due to be given as scheduled during one of the last
three sessions in March and April.
o Task Relevant Instructional-Support Information:
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide
For Anyone Starting Anything, Penguin Group (2004) >pages 44 to 65
Entrepreneurship 101 - The Pitch: overview of the essentials of building and
delivering an effective pitch to help you find financing for your entrepreneurial
venture. MaRS Discovery District (member of the Ontario Network of
Excellence) >available for free download or accessing online viahttp://www.marsdd.com/entrepreneurs-toolkit/sessions/the-pitch
o Evaluation: 15% of total grade (grade composition approximately weighted 2/3
by Prof and 1/3 by student groups)
9
4. Peer Evaluation:
o Peer evaluation of group members are due to be handed in to the Prof in
class on same day the respective group business pitch presentation is given.
No late submissions will be accepted.
o To avoid having free-riders in your group, you will have an opportunity to
evaluate your other group members in terms of their contribution to the project.
o Using the form supplied by the Prof at the time of your Group presentation, you
will submit a sheet of paper with the names of all group members and a score
from 1 to 5 next to each name (not including yourself!), indicating how much
each person contributed to group assignment (i.e. from low where 1 =‘very little’
to high where 5 =‘full’). As what goes around comes around, make sure to be fair
in scoring your group members!
o YOUR personal peer evaluation score will be calculated as an average of the
scores YOU receive from your group’s other members. For example, if YOU
receive 4, 5, 3, 4, then YOUR score will be 4 out of 5.
o IMPORTANT WARNING: If you do not submit a peer evaluation score for
your group members, you will not receive a peer evaluation score yourself (i.e.,
you will get 0 out of 5).
o ADDITIONAL SERIOUS WARNING: If you fail in your group work
responsibilities, your group will have the option and opportunity to recommend to
the Prof that you be ‘fired’ from the group, which could result in both you
receiving a 0% on your peer evaluations and an additional 0 to 5% penalty to be
applied to your overall course mark (see Group Membership Confirmation
comments above in item 2 - Group Written Business Plan).
o Evaluation: 5% of total grade based on average mark given by peers in student
group with possible additional 0 to 5% penalty mark assessment at discretion of
Prof based on group member recommendations (refer comments above).
10
doc_674770552.pdf
In this particular data regarding new venture and small business management tony johnston, mba.
AP/ADMS 3920 3.0M – Winter 2013
NEW VENTURE AND SMALL BUSINESS MANAGEMENT
Dec. 21, 2012
COURSE DIRECTOR / INSTRUCTOR
Tony J ohnston, MBA (Finance), BA (Econ), CGA, CMC
Email: [email protected]
PROFILE: Tony Johnston is a broadly experienced entrepreneur, financier, consultant, and senior
executive who has held CEO, CRO, CFO, and other senior management positions in public and private
companies. His record of success includes: i) negotiating and closing over than $2.5 billion in major
debt, equity, hedging, acquisitions and divestiture transactions; ii) increasing a public company's value
by over $66 million; iii) producing a 3x investment gain within 2 years for venture capital partners; iv)
leading five corporate turnarounds; v) providing marketing, operational, financing, and financial advice
to over 200 client companies and vi) successfully launching new businesses in Biotechnology, Securitized
Mortgage Servicing, and Consulting.
Tony’s industry experience spans technology, biotechnology, manufacturing, commercial services, oil &
gas, energy, mining, financial services and investment banking. As a result, he has been able to observe
numerous management teams in action and analyze the strategic, operational and financial dimensions of
hundreds of companies, helping many to address pressing issues and achieve better business results.
Over the course of his career, Tony has launched new ventures, lead sales & marketing teams, directed
manufacturing operations and met the financing needs of a wide range of public and private small,
medium and large-sized companies. These opportunities have enabled Tony achieve a significant record
of success in general & turnaround management, strategy evaluation & reformulation, finance &
financing, and operational execution as well as develop an extensive and functionally-diverse network of
senior level contacts that he can draw on as and when needed.
The Course Director / Instructor will be available to students in the hallway outside the lecture
hall location, Accolade East Building / ACE-009, during the 30 minutes before and after each
session.
COURSE OVERVIEW
Number of lecture sessions: 11 (spread over 13 weeks due to Reading Week on Friday, Feb 22
and Good Friday on Friday, Mar 29)
Length of each session: 3 hours on Fridays from 11:30 AM to 2:30 PM
Total lecture session hours: 33 hours (11 sessions x 3 hours per session)
The goal of this course is to prepare students to become successful entrepreneurs and/or effective
members of an entrepreneurial team should a future circumstance present them with such
opportunity or create such need.
Students will (a) to explore the dimensions of new venture creation and small business
management, and (b) examine the multidimensional challenges and rewards inherent in being an
1
entrepreneur, intrepreneur, family business participant or franchise operator from both an
academic and a practical perspective.
Central to the course will be the formation of entrepreneurial teams for the development of a
viable new venture concept and the preparation and presentation of a goal-oriented business plan.
This set of activities will assist students to consider the multitude of factors that contribute to
venture success. Examples are opportunity identification/recognition, evaluation of industry
attractiveness, assessment of what is a realizable market opportunity, assessment of prospective
risks and rewards, recruiting partners and key staff members, organizing a sales effort,
structuring finances and human resources, raising capital, and managing such other factors as
production, facilities, cost containment, administrative operations and results management and
reporting. Over the course of these studies, the various functional areas operative in most
businesses will be reviewed, particularly in the context of how they relate specifically to
planning and launching a new venture and managing ongoing operations in a small business
setting.
COURSE OBJECTIVES
On completing this course, students should have achieved the following educational objectives:
1. understand the concept of entrepreneurship by becoming familiar with the current state
and characteristics of entrepreneurship in Canada and become capable of identifying and
understanding models of success as typified by profiles of noteworthy entrepreneurs;
2. understand how to find and identify entrepreneurial opportunities;
3. understand how to size and qualify entrepreneurial opportunities;
4. understand how to organize and execute the pursuit of an entrepreneurial opportunity,
including (a) understand the advantages, disadvantages and appropriateness of different
(i) legal structures for businesses and (ii) avenues of entry into business ownership, (b)
understand how to analyze strategic problems and develop practical resolutions to
operational issues in new venture and small business situations and (c) become familiar
with how best to approach managing key functional areas such as marketing, sales,
operations, human resources management, finance, etc.;
5. understand the importance of business planning in risk management and results control as
a result of learning about the different types of plans used in business and the steps
required to prepare these, and when and to what extent detailed vs conceptual planning is
useful and/or appropriate as well as how to use such information to determine how
financeable an entrepreneurial venture is and how and where to source its needed capital;
6. understand how to monitor entrepreneurial success or failure and know how and when to
take corrective action through learning about the signs that warn of business difficulty,
appreciating the risks and costs of failure, and becoming familiar with generic turnaround
/ renewal strategies;
7. understand what characterizes the 5 business life cycle stages of business concept
development, start-up, growth, maturity and transition/exit and how and when to
transition operations control and ownership of an entrepreneurial venture to others; and
8. learn how to apply the above understandings through group project work focused on
developing and presenting a new business venture concept.
2
REQUIRED COURSE TEXT
Longenecker, J .G, Donlevy; L.B, Champion, T., Petty, J .W., Palich, L.E., Moore, C.W., Small
Business Management: Launching and Growing New Ventures. Fifth Canadian Edition. (©
2013/2010) Thompson-Nelson.
OPTIONAL SUPPLEMENTARY RESOURCE TEXTS
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide For Anyone
Starting Anything. Penguin Group (2004) >a free download PDF containing the table of
contents, index and Chapter 1: The Art of Starting (PDF: 295KB) is available athttp://www.guykawasaki.com/the-art-of-the-start/artprop.pdf and for a description of this book
and testimonial recommendations referhttp://www.guykawasaki.com/the-art-of-the-start/
[Note: this book can be borrowed from the Toronto Public Library in both hard back version (16
copies) as well as an internet accessible, downloadable audio book version athttp://www.torontopubliclibrary.ca/detail.jsp?Entt=RDM2765381&R=2765381 ]
Kubr, T, Marchesi, H, Ilar, D, Starting up: Achieving success with professional business
planning. McKinsey & Company (1998) > available for free download online viahttp://www.entrepreneur.dk/Dokumenter/startUpHandbook.pdf
Business Plan Preparation: Manual For Entrepreneurs. McKinsey & Company (1998) >65
PowerPoint slide presentation PDF available for free download online viahttp://www.cartierwomensinitiative.com/site/uploads/pdf/McKinsey BP advice.pdf
Business Plan Preparation Templates. Business Development Bank of Canada (Word
document template for preparing and presenting required text and Excel workbook template for
preparing and presenting financials) with an example in PDF format of a completed plan (Doors
to the World) >available for free download online viahttp://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.aspx
COURSE STRUCTURE
This course explores the nature of the principal activities and functional area knowledge required
to successfully establish and operate a small business.
To better position students to become successful entrepreneurs, should ambition, opportunity or
circumstance compel them to take such a step, this course requires them to form and structure
themselves into up to 12 new venture entrepreneurial teams consisting of 4 to 7 people (e.g.
leader, marketing, sales, operations, finance, human resources, product development, etc). These
teams will be tasked with researching new venture opportunities, formulating a new business
idea, documenting the marketing rationale supporting the idea, developing a related business
plan, and preparing and presenting an objective-oriented business presentation. The lecture,
readings and assignment due date schedule is as follows:
3
Week Date Subject Matter Covered Readings Work Submissions
1 J an 11 Course Overview and Introduction to
Entrepreneurship
Ch. 1, 3
43 pages
None
2 J an 18 Practical, Legal and Regulatory Issues
Involved in Entrepreneurial Activities and
Opportunities in Franchising & Buy-outs
Ch. 10, 4
52 pages
None
3 J an 25 Business Planning and New Venture
Concept and Strategy Development
Ch. 5, 2
54 pages
None
4 Feb 01 Sales & Marketing, Promotion and
Distribution
Ch. 6, 7
70 pages
Group Member Forms
via email
5 Feb 08 Global Marketing (Exports), and Human
Resources and the Role of Venture
Management
Course-to-date Recap and Discussion of
Structure and Course-Material Covered on
Midterm Exam
Ch. 8, 9
42 pages
None
6 Feb 17 Operations (Premises and Production) Ch. 11, 12
54 pages
Group New Business
Concept 2-Pager
7 Feb 22 Reading Week – no class
8 Mar 01 Finance, Financing and Accounting, and
Evaluating and Managing Performance
Ch. 13, 14
80 pages
Group Presentation
Scheduling Requests
N/A Mar 03 Midterm: Scheduled for Sunday Mar 03
12:00 PM to 3:00 PM due to loss of session
12 due to Good Friday holiday
9 Mar 08 Growth, Crisis, Turnaround and Exit Ch. 14, 15,
Supp’l.
Material
23 pages
None
10 Mar 15 5 Student Business Pitch Presentations* Draft Group Business
Plan and Group
Membership
Confirmations
Peer Evaluations >1
st
Presenting Groups
4
Week Date Subject Matter Covered Readings Work Submissions
11 Mar 22 5 Student Business Pitch Presentations* Peer Evaluations >
2
nd
Presenting Groups
12 Mar 29 Good Friday – no session due to holiday
13 Apr 05 5 Student Business Pitch Presentations*
Course Summary, Discussion of Final
Exam Structure and Course-Material
Covered, and Student Opinion Survey
Finalized Group
Business Plan
Peer Evaluations >3
rd
Presenting Groups
14 to
17
Between
Apr 10 &
26
Final Exam: exact date, time and location
set by Registrar's Office
* Business Pitch Presentation: To consist of up to 20-minute presentation of 10 to 12 slides +10
minute Q&A during which all group members will be required at least to introduce themselves.
EVALUATION
Item Description of Student Product Weight
1 Midterm 20%
2 New Business Concept Document
(will serve as basis for developing
your Group Business Plan and
Group Business Pitch Presentation)
5%
†
3 Business Plan (based on above) 25%
†
4 New Business Pitch Presentation
(based on above)
15%
†
5 Group-Member Peer Evaluation
5%
‡
6 Final Exam 30%
Total 100%
†
Group Mark: assigned equally to all group members
‡
Group-Member Peer Evaluations: these are subject to Group Member Confirmation
conditions outlined below in item 2 under Group Work Submission Details, including the
potential for a 0 to 5% total mark penalty being assessed against any student judged by their
group and the Prof to have not made a material contributions to the group projects or who do
not make a meaningful effort to fulfill on their group project work commitments.
5
GROUP WORK SUBMISSIONS REQUIRED:
1. NEW BUSINESS CONCEPT DOCUMENT
2. BUSINESS PLAN
3. BUSINESS PITCH PRESENTATION
In this course, each student will be required work as a part of a group to (a) develop and submit a
concept for a new business that is selected by the group, (b) develop and submit a related
purpose-driven business plan and (c) prepare and present a goal-oriented business pitch
presentation on the proposal new venture.
The proposed new venture can be a product-based or a service-based business that is bricks-and-
mortar based or an online business. The idea for the new venture needs to be original, developed
by the group, and not copied in any significant manner from any source. Consequently, opening
up a franchise, taking over a family business, or acquiring an existing company are all not
suitable new venture business concepts for use in this project.
Each student should be aware that their final course grade will be based on the combined total of
their exam marks and the results produced by each student’s group, namely:
1. their group’s result on written new business concept /rationale document,
2. their group’s result on written business plan,
3. their group’s result on new business pitch presentation, and
4. their individual peer evaluation mark as judged by their group’s other 3 to 6 students.
IMPORTANT NOTE: All students will be responsible for (i) finding, forming and structuring
themselves into one of a maximum of 12 groups comprised of between 4 and 7 students each and
(ii) responsibly, actively and cooperatively working together to so that the course’s required 4
group project-related components mentioned above get completed and presented on or before the
required due date.
Should students experience difficulties or have uncertainties about matters related to their
group’s business plan project, you are invited but not required to brainstorm ideas and / or
discuss your possible new business idea(s) with the Prof as well as seek the Prof’s feedback on
your proposed business concept 2-pager before the document’s required submission date of Feb
17 (optional).
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GROUP WORK SUBMISSION DETAILS:
1. Group Written New Business Concept / Rationale Document:
o Due in class Feb. 17. No late submissions will be accepted.
o Document’s objective is to present the Group’s ‘business case’ for your new
business concept using early descriptions, estimates and analysis to describe and
reasonably substantiate that you have identified a promising, sufficiently-sizable
and prospectively-profitable new business opportunity. (A business case is a
documented thesis or argument that presents the business justification* why or
why not the organization in question should undertake an action, task or project.)
[* i.e. the relevant supporting information and rationale referenced to the
applicable market context, operational impacts and economic dimensions that
support or refute]
o Your New Business Concept / Rationale Document assignment must be typed,
1.5x to 2x spacing with one-inch margins on 8.5" X 11" paper. Max 2 pages in
length with cover plus up to 4 illustrations and / or charts. Marks will be deducted
for unprofessionally presented papers that show sloppiness or significant defects
in spelling, grammar, punctuation and fundamental written expression.
Recommended format is:
New business concept / rationale
>Title page
? Name of the product or service
? Name of initiator/entrepreneur/legal entity
? Confidentiality notice
? Illustration, if appropriate.
>Body: maximum of two pages of text, including:
? Description of product or service and benefit(s) to be delivered
? Innovative characteristics of proposed new product or service
? Description of customers, size of addressed market & what compels
purchase
? Revenue generation event/mechanism and expected profitability.
Maximum 4 illustrations or charts, if necessary, to understand the idea
o Task Relevant Instructional Support Information:
Kubr, T, Marchesi, H, Ilar, D, Starting up: Achieving success with professional
business planning, McKinsey & Company (1998) >pages 29 to 43
o Evaluation: 5% of total grade based on mark given by Prof
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2. Group Written Business Plan:
o Early rough e-draft of Business Plan and Group Membership Confirmation
‡
due by end of class Mar 15 and Finalized Hard-copy of Document due in
class Apr 5. No late submissions will be accepted
‡
Group Membership Confirmation submissions provide groups the
opportunity to reconfirm their Group membership and make any
recommendation they might wish to make to the Prof regarding one or more
members to be ‘fired’ subject to 50% or more of the group’s other members
being in support of the recommendation. Such recommendation, if accepted
by the Prof, will result in the ‘fired’ group member receiving a zero (0%) on
there peer evaluation and being liable for a 0 to 5% penalty being assessed
by the Prof in his sole discretion on their overall course mark. The purpose
for this Group Membership Confirmation feature is to provide groups with
meaningful material consequences they can inflict on group members who
do not make material contributions to the group projects or who do not
make a sincere effort to fulfill their group project work commitments.
o Your Business Plan group project assignment submission must be typed, 1.5x to
2x spacing with one-inch margins on 8.5" X 11" paper and be a maximum of 25
pages in length plus appendices. Marks will be deducted for unprofessionally
presented papers that show sloppiness or significant defects in spelling, grammar,
punctuation and fundamental written expression.
o Important: each venture group will be required to select and clearly identify one
of the following as the objective or purpose that their formalized, detailed
business plan is intended to service:
1. raise capital (i.e. equity from angel or venture investors or debt from a
lender)
2. attract key recruit (i.e. important director, experienced / rain-maker CEO or
key employee)
3. attract key third-party business support (i.e. strategic partner, key supplier
or major customer)
4. obtain government support (i.e. get grant or win regulatory approval)
5. other (as appropriate to circumstance – groups selecting this option will be
required to get Prof’s approval prior to Reading Week)
o Task Relevant Instructional-Support Information:
Longenecker, J .G, Donlevy; L.B, Champion, T., Petty, J .W., Palich, L.E., Moore,
C.W., Small Business Management: Launching and Growing New Ventures.
Fifth Canadian Edition. (©2013/2010) Thompson-Nelson. >pages 116 to 139
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J ohnston, T., How to Prepare a Company to Successfully Raise Equity Capital
[White Paper]. Compass North Inc. (2011) >available for free download online
viahttp://www.compassnorthinc.com/CNi White Paper_How to Prepare a Company
to Successfully Raise Equity Capital_20111207.pdf
Business Plan Preparation Templates. Business Development Bank of Canada
(Word document template for preparing and presenting text and Excel workbook
template for preparing and presenting financials) with examples of a completed
plan (Doors to the World) in PDF format >available for free download online viahttp://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.aspx
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide
For Anyone Starting Anything, Penguin Group (2004) >pages 66 to 75
Entrepreneurship 101 - Essential information for emerging entrepreneurs.
MaRS Discovery District (A member of the Ontario Network of Excellence) >
available for free download or accessing online viahttp://www.marsdd.com/entrepreneurs-toolkit/entrepreneurship101
o Evaluation: 25% of total grade based on mark given by Prof
3. Group Business Pitch Presentation (maximum of 20 minutes plus 10 minute Q&A):
o Pitch Presentations will be due to be given as scheduled during one of the last
three sessions in March and April.
o Task Relevant Instructional-Support Information:
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide
For Anyone Starting Anything, Penguin Group (2004) >pages 44 to 65
Entrepreneurship 101 - The Pitch: overview of the essentials of building and
delivering an effective pitch to help you find financing for your entrepreneurial
venture. MaRS Discovery District (member of the Ontario Network of
Excellence) >available for free download or accessing online viahttp://www.marsdd.com/entrepreneurs-toolkit/sessions/the-pitch
o Evaluation: 15% of total grade (grade composition approximately weighted 2/3
by Prof and 1/3 by student groups)
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4. Peer Evaluation:
o Peer evaluation of group members are due to be handed in to the Prof in
class on same day the respective group business pitch presentation is given.
No late submissions will be accepted.
o To avoid having free-riders in your group, you will have an opportunity to
evaluate your other group members in terms of their contribution to the project.
o Using the form supplied by the Prof at the time of your Group presentation, you
will submit a sheet of paper with the names of all group members and a score
from 1 to 5 next to each name (not including yourself!), indicating how much
each person contributed to group assignment (i.e. from low where 1 =‘very little’
to high where 5 =‘full’). As what goes around comes around, make sure to be fair
in scoring your group members!
o YOUR personal peer evaluation score will be calculated as an average of the
scores YOU receive from your group’s other members. For example, if YOU
receive 4, 5, 3, 4, then YOUR score will be 4 out of 5.
o IMPORTANT WARNING: If you do not submit a peer evaluation score for
your group members, you will not receive a peer evaluation score yourself (i.e.,
you will get 0 out of 5).
o ADDITIONAL SERIOUS WARNING: If you fail in your group work
responsibilities, your group will have the option and opportunity to recommend to
the Prof that you be ‘fired’ from the group, which could result in both you
receiving a 0% on your peer evaluations and an additional 0 to 5% penalty to be
applied to your overall course mark (see Group Membership Confirmation
comments above in item 2 - Group Written Business Plan).
o Evaluation: 5% of total grade based on average mark given by peers in student
group with possible additional 0 to 5% penalty mark assessment at discretion of
Prof based on group member recommendations (refer comments above).
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doc_674770552.pdf