New Research Helps Doctors Deliver Bad News to Patients

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• Physicians delivering difficult information in a way patients do not expect to hear yields greater retention of it

• Physicians can determine the best approach to sharing bad news by assessing a patient’s usual motivational focus and then delivering information in a way that runs counter to that

• Delivering difficult information in an unexpected way facilitates patients’ willingness to consider it more deeply and avoid a reaction that can impede objective thinking and decision making





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