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Within this detailed outline related to new product developments.
SBE 330 New Product Developments Complete Course and Final
Exam
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Visit: www. Justassignment.com
SBE 330 New Product Development Complete Course
Week 1
Week 1 DQ 1
As a process, innovation comprises opportunity recognition, resource identification, venture
development, and value creation. What are some of the ways the entrepreneur recognizes
opportunities? When creating value, are financial gains the only measure of value?
Week 1 DQ 2
Should innovation activities be linked to our efforts to develop a strategic advantage or should
innovation efforts be experimental with an objective of finding products or services that may be
profitable at some indefinite point?
Week 1 Assignment:
Case Study – Changing Nature of Music Industry
Course Project – Product or Service Idea
Week 2
Week 2 DQ 1
Two companies:
1) Large, well established company in mature market (think oil and gas, etc)
2) New start-up in growing and emerging market (think software app development, etc)
Which of the two do you believe has a better opportunity to provide innovative products,
processes, and ideas? Why?
Week 2 DQ 2
Private label or store brands sell in supermarkets typically for about 10-20% less than manufacturer
brands, yet the profit margins realized by supermarkets are usually about 10-15% higher than for
manufacturer brands. Explain why both parties need each other.
As a consumer, how much do you trust the inherent quality of a store brand versus a name brand?
As a name brand manufacturer of grocery items, how would you overcome the popularity of the
lower priced store brand items?
Week 2 Assignment:
Case Study - Innovation in the textile and clothing industry
Week 3
Week 3 DQ 1
What would it take to provide a technological advancement such as powerful, lightweight electrical
storage batteries into the innovation of the electric powered car that can have the range of a gas-
powered car?
Would the traditional automotive industry embrace this change? Why or why not?
Week 3 DQ 2
With over 1.3 billion people in China, why are they known for cheap manufacturing instead
innovation?
Conversely, northern California's silicon valley has a relatively small population but is responsible
for many new ideas and companies - think Facebook, Intel, yahoo, and thousands of smaller
companies. Why?
And why isn't Texas (much larger in size and close to the population of California) known as a
leader for technology advancement?
Week 3 Assignment:
Case Study - Exploring Innovation in Lighting
Week 4
Week 4 DQ 1
Which section or sections of a business plan submitted to venture capitalists are the strongest and
which sections are traditionally the weakest? Identify and discuss at least two weak sections of
traditional business plans.
Week 4 DQ 2
In your opinion, how many gates or stages should a new product development process have?
Would you eliminate any of the gates enumerated in the text? Why, or why not?
Week 4 Assignment:
Case Study 1 - Innovation is usually a catalyst
Case Study 2 - The fundamentals of Philips were laid
Course Project - Report of Sections 4-6 of Project
Week 5
Week 5 DQ 1
Many legal standards exist that businesses are required to meet in order to ensure product safety.
These standards tend to be well defined, and adherence is a generally accepted risk mitigation
strategy. Less quantitative risks exist, often in the area of ethical behavior, and Table 2.2
enumerates assumptions often made about the large portion of the world living at or below the
poverty line. Do such assumptions represent ethical challenges? Why, or why not?
If your US based company did business in Foreign Country X, and bribery was considered
"normal" in Country X, would you participate in bribery on behalf of your company?
Week 5 DQ 2
Social entrepreneurs generally attempt to create win-win situations and make the world a better
place. Is making the world a better place ethically incompatible with making a profit? Why, or why
not? Can you identify a firm with a high degree of focus on social good and ethical conduct that
also returns a respectable profit?
Week 5 Assignment:
Case Study - Freeplay Lifeline
Week 6
Week 6 DQ 1
Describe the major components of a business model. Which component do you identify as the
foundation component? Why?
Week 6 DQ 2
Your company is in the highly competitive consumer electronics market:
Option A - Be the first to market and release your new product one year ahead of the competition
but with only 70% of the feature set that you originally wanted (but still fully functional and safe
for consumers)
OR
Option B - Release your new product one year BEHIND the competition, but with 100% of the
feature set you wanted.
Which would you choose and why?
Week 6 Assignment:
Week 6 Chapter Discussions
Week 7
Week 7 DQ 1
Each company's product usually has a dedicated product manager that is responsible for all
business aspects to ensure the success of his/her product, including pricing strategy, marketing
promotion, end of life planning, and inventory planning.
Do you have the skills to be a product manager? If yes why? If no, then what skills do you need to
work on for you to become a product manager?
Week 7 DQ 2
In the United States, what do venture capitalists want to see in a business plan? Are there additional
items you would include?
Week 7 Assignment:
Case Study - Types of knowledge needed for new venture
Week 8 Final Exam
1. (TCO 1) What characteristics describe innovative organizations? If you were attempting to
transform an average organization into an innovative organization, what is the most significant
obstacle you might encounter?
2. (TCO 2) How is corporate venturing used as an aid to search for innovation opportunities?
Explain the relationship of the organization’s strategic plan and vision statement to the corporate
venturing methodology.
3. (TCO 3) Compare and contrast assembly customization with design customization. Why are
efforts to maintain barriers to existing or new competitors using assembly customization of limited
effectiveness? (Points: 25)
4. (TCO 4) What is product liability? How might it impact a firm?
5. (TCO 5) When engaged in strategic management activities, a choice is often made between
innovation leadership and innovation followership. Compare and contrast these two activities.
When might management teams find an innovation leadership role a possible disadvantage?
Describe at least two reasons for the possible disadvantage.
6. (TCO 6) When developing products, what does the term relative advantage mean? Explain why
management teams should be concerned about a new product’s relative advantage.
7. (TCO 7) When a product is launched, the strategic plan is generally focused on success. Not all
product launches succeed, however, and failure is sometimes encountered. Should a strategic plan
have a section devoted to terminating the launch if certain criteria are met, or should the plan
contain provision for the launch to continue until the market determines success or failure? Defend
your response.
8. (TCO 8) When developing a marketing plan, we should consider market differentiation. What
does market differentiation mean? Explain why relative quality in conjunction with market
differentiation is important to our marketing effort.
9. (TCO 9) Products fail for many reasons, and testing can identify possible failure points before
launch. When preparing a budget for product testing, explain why or why not you would invest the
time and money to identify delighters, those things that make customers happy even if customers
do not explicitly demand these features. If you would, what technique would you use to identify
delighters?
doc_736620471.pdf
Within this detailed outline related to new product developments.
SBE 330 New Product Developments Complete Course and Final
Exam
DOWNLOAD
Visit: www. Justassignment.com
SBE 330 New Product Development Complete Course
Week 1
Week 1 DQ 1
As a process, innovation comprises opportunity recognition, resource identification, venture
development, and value creation. What are some of the ways the entrepreneur recognizes
opportunities? When creating value, are financial gains the only measure of value?
Week 1 DQ 2
Should innovation activities be linked to our efforts to develop a strategic advantage or should
innovation efforts be experimental with an objective of finding products or services that may be
profitable at some indefinite point?
Week 1 Assignment:
Case Study – Changing Nature of Music Industry
Course Project – Product or Service Idea
Week 2
Week 2 DQ 1
Two companies:
1) Large, well established company in mature market (think oil and gas, etc)
2) New start-up in growing and emerging market (think software app development, etc)
Which of the two do you believe has a better opportunity to provide innovative products,
processes, and ideas? Why?
Week 2 DQ 2
Private label or store brands sell in supermarkets typically for about 10-20% less than manufacturer
brands, yet the profit margins realized by supermarkets are usually about 10-15% higher than for
manufacturer brands. Explain why both parties need each other.
As a consumer, how much do you trust the inherent quality of a store brand versus a name brand?
As a name brand manufacturer of grocery items, how would you overcome the popularity of the
lower priced store brand items?
Week 2 Assignment:
Case Study - Innovation in the textile and clothing industry
Week 3
Week 3 DQ 1
What would it take to provide a technological advancement such as powerful, lightweight electrical
storage batteries into the innovation of the electric powered car that can have the range of a gas-
powered car?
Would the traditional automotive industry embrace this change? Why or why not?
Week 3 DQ 2
With over 1.3 billion people in China, why are they known for cheap manufacturing instead
innovation?
Conversely, northern California's silicon valley has a relatively small population but is responsible
for many new ideas and companies - think Facebook, Intel, yahoo, and thousands of smaller
companies. Why?
And why isn't Texas (much larger in size and close to the population of California) known as a
leader for technology advancement?
Week 3 Assignment:
Case Study - Exploring Innovation in Lighting
Week 4
Week 4 DQ 1
Which section or sections of a business plan submitted to venture capitalists are the strongest and
which sections are traditionally the weakest? Identify and discuss at least two weak sections of
traditional business plans.
Week 4 DQ 2
In your opinion, how many gates or stages should a new product development process have?
Would you eliminate any of the gates enumerated in the text? Why, or why not?
Week 4 Assignment:
Case Study 1 - Innovation is usually a catalyst
Case Study 2 - The fundamentals of Philips were laid
Course Project - Report of Sections 4-6 of Project
Week 5
Week 5 DQ 1
Many legal standards exist that businesses are required to meet in order to ensure product safety.
These standards tend to be well defined, and adherence is a generally accepted risk mitigation
strategy. Less quantitative risks exist, often in the area of ethical behavior, and Table 2.2
enumerates assumptions often made about the large portion of the world living at or below the
poverty line. Do such assumptions represent ethical challenges? Why, or why not?
If your US based company did business in Foreign Country X, and bribery was considered
"normal" in Country X, would you participate in bribery on behalf of your company?
Week 5 DQ 2
Social entrepreneurs generally attempt to create win-win situations and make the world a better
place. Is making the world a better place ethically incompatible with making a profit? Why, or why
not? Can you identify a firm with a high degree of focus on social good and ethical conduct that
also returns a respectable profit?
Week 5 Assignment:
Case Study - Freeplay Lifeline
Week 6
Week 6 DQ 1
Describe the major components of a business model. Which component do you identify as the
foundation component? Why?
Week 6 DQ 2
Your company is in the highly competitive consumer electronics market:
Option A - Be the first to market and release your new product one year ahead of the competition
but with only 70% of the feature set that you originally wanted (but still fully functional and safe
for consumers)
OR
Option B - Release your new product one year BEHIND the competition, but with 100% of the
feature set you wanted.
Which would you choose and why?
Week 6 Assignment:
Week 6 Chapter Discussions
Week 7
Week 7 DQ 1
Each company's product usually has a dedicated product manager that is responsible for all
business aspects to ensure the success of his/her product, including pricing strategy, marketing
promotion, end of life planning, and inventory planning.
Do you have the skills to be a product manager? If yes why? If no, then what skills do you need to
work on for you to become a product manager?
Week 7 DQ 2
In the United States, what do venture capitalists want to see in a business plan? Are there additional
items you would include?
Week 7 Assignment:
Case Study - Types of knowledge needed for new venture
Week 8 Final Exam
1. (TCO 1) What characteristics describe innovative organizations? If you were attempting to
transform an average organization into an innovative organization, what is the most significant
obstacle you might encounter?
2. (TCO 2) How is corporate venturing used as an aid to search for innovation opportunities?
Explain the relationship of the organization’s strategic plan and vision statement to the corporate
venturing methodology.
3. (TCO 3) Compare and contrast assembly customization with design customization. Why are
efforts to maintain barriers to existing or new competitors using assembly customization of limited
effectiveness? (Points: 25)
4. (TCO 4) What is product liability? How might it impact a firm?
5. (TCO 5) When engaged in strategic management activities, a choice is often made between
innovation leadership and innovation followership. Compare and contrast these two activities.
When might management teams find an innovation leadership role a possible disadvantage?
Describe at least two reasons for the possible disadvantage.
6. (TCO 6) When developing products, what does the term relative advantage mean? Explain why
management teams should be concerned about a new product’s relative advantage.
7. (TCO 7) When a product is launched, the strategic plan is generally focused on success. Not all
product launches succeed, however, and failure is sometimes encountered. Should a strategic plan
have a section devoted to terminating the launch if certain criteria are met, or should the plan
contain provision for the launch to continue until the market determines success or failure? Defend
your response.
8. (TCO 8) When developing a marketing plan, we should consider market differentiation. What
does market differentiation mean? Explain why relative quality in conjunction with market
differentiation is important to our marketing effort.
9. (TCO 9) Products fail for many reasons, and testing can identify possible failure points before
launch. When preparing a budget for product testing, explain why or why not you would invest the
time and money to identify delighters, those things that make customers happy even if customers
do not explicitly demand these features. If you would, what technique would you use to identify
delighters?
doc_736620471.pdf