REGO Group Presents
Presentation on New Product Development
Contents:Idea Generation & Screening DC press Herbal Ciggerate Water Bottle with Purifier Introduction: Physiability:Overview of product (sketch) Feature Area of work Mission statement Segmentation: Target market: Five P¶s Advertising Campaign Launch Some product design
Idea Generation & Screening
When we were going to start business we have had many ideas regarding a new product. But we selected Water purifier with Filtration technology out of many because of its importance and need in the current market.
DC Press:A press which is handle by DC/ or a solar plate. Which is very helpful for rural area where electricity is not present.
Rejected:On the grounds of its market is very limited and cost is more than electricity press.
Herbal Cigerrate:A ciggerate which contains some natural herbs which is not harmful For human body.
Rejected:On the grounds of that ciggerate is a type of addiction and if it does Not contains Nicotine, Smoker will not prefer it.
Water bottle with purifier:A water bottle in which a small filter will be Or purifier is always in that.
Accepted:On the ground of that every one need pure Water. And in todays for pure water or a purifier People have to spend more. Its market is very potential and it is really the need of the people
Introduction:Company will work on Water bottle with purifier under Brand Name of NIRMAL . Company will also use its tagline. We care for you . Its shows how much conscious we are about consumer s health.
About product:Company will produce a water Bottle with purifier. Its contain 5 layer of water filtration. Who gives more clean and pure water to consumer.
Physibility:This product is very useful for every person because every person need clean and pure water. This bottle is very useful for that person use go to office, travellers & students. The price of bottle is reasonable according to its feature.
Sketch :-
Thin layer of Metal
FEATURES:FEATURES:Filter Life:- 45-50 ltr. Cartridge of filter which is easily changeable.
AVAILABILITY:Bottle will available in two variants. 500 ML. 1 Ltr.
AREAS OF WORK:Company is limited to Delhi (NCR) market only but will expand Its operations to other provinces as well in future. Its other market Other than Delhi(NCR) would be all metro cities and tier II and Tier III cities.
MISSION STATEMENT:To give clean and pure water to its customer. And feel proud after Holding our water bottle.
MARKET SEGMENTATION:Segmentation is the process of dividing the whole market in different segments which are homogenous within the segment and heterogeneous outside. has segmented its market on the basis of:
GEOGRAPHIC SEGMENTATION:Geographically we will first cover the whole market of Delhi(NCR) and then move to the market of Tier II & III cities etc.
DEMOGRAPHIC SEGMENTATION:On the basis of demographic we first segmented our office going people & school and college going students in the core segment. There will be another segment of the home users.
TARGET MARKET:After segmentation ,the second thing is to serve the target customers so targeted these:-
PRIMARY TARGET MARKET:Our primary target market is the Office going people and school & college going students who need clean and pure water out side of home which is very necessary for health.
SECONDARY TARGET MARKET:Our secondary target market is the traveller, sports person etc.
Five P s:-
Product:All person are conscious about their health and they also know the 80% of disease are water born and this product will help them to keep healthy and safe from water born disease.
Price
rice is one of the revenue generating elements of the traditional marketing mix, and price premiums are one of the most important equity benefits of creating brand awareness and strong, favorable and unique brand associations. To set the price consumer perception and value of the product should be kept in mind.
So price of our product will be:Bottle 500 ML. 1 Ltr. Price/Unit Rs. 200 225 Rs. 245 265
Refill cartridge 500 ML. 1 Ltr. Rs. 25 Rs. 35
Promotion:We will use print media and outdoor advertising for its promotion. However in spite of this we will also use many tools in its promotion like: 1. Publicity 2. Word of Mouth 3. Outdoor Media 4. Radio 5. Newspapers
Placelacement plays a vital role in the life cycle of product so we will place our product at: 1. Departmental stores 2. Shopping malls 3. Target retailers As we have to develop a strong distribution network so we will use that distribution channel and network that is key factor in distribution procedures.
Packaging:In today market scenario packaging Is the most important thing in market. As per phrase First impression is last impression , or We are going to launch this product in various type and colorful packaging to attract its customer base.
Advertising Campaign PRE-LAUNCH:y Choice Of Brand name for the product · Design the Logo. · Preparation of Print Ads. · Outdoor site Selection LAUNCH:y Ads in various news paper & Magazine · Opening Ceremony. Post Launch:y Placing of hoardings at main roads of Delhi(NCR) · Run the add on various Radio Fm channel. · A TVC for cable television. MEDIA The awareness campaign should be run on the Following media: · Newspapers · Magazines · Hoardings · Radio, Cable
Capacity Filter
1Ltr. No
500ML/ 1Ltr. Yes/ 5 Layer filtration. Choice as per the customer. Rs. 125-135
Design
Simple
Cost
Rs. 50-100
Our some product design
? The avobe shown design may be vary & may be not the part of standard equipment's, It can be changed.
doc_915990447.pps
Presentation on New Product Development
Contents:Idea Generation & Screening DC press Herbal Ciggerate Water Bottle with Purifier Introduction: Physiability:Overview of product (sketch) Feature Area of work Mission statement Segmentation: Target market: Five P¶s Advertising Campaign Launch Some product design
Idea Generation & Screening
When we were going to start business we have had many ideas regarding a new product. But we selected Water purifier with Filtration technology out of many because of its importance and need in the current market.
DC Press:A press which is handle by DC/ or a solar plate. Which is very helpful for rural area where electricity is not present.
Rejected:On the grounds of its market is very limited and cost is more than electricity press.
Herbal Cigerrate:A ciggerate which contains some natural herbs which is not harmful For human body.
Rejected:On the grounds of that ciggerate is a type of addiction and if it does Not contains Nicotine, Smoker will not prefer it.
Water bottle with purifier:A water bottle in which a small filter will be Or purifier is always in that.
Accepted:On the ground of that every one need pure Water. And in todays for pure water or a purifier People have to spend more. Its market is very potential and it is really the need of the people
Introduction:Company will work on Water bottle with purifier under Brand Name of NIRMAL . Company will also use its tagline. We care for you . Its shows how much conscious we are about consumer s health.
About product:Company will produce a water Bottle with purifier. Its contain 5 layer of water filtration. Who gives more clean and pure water to consumer.
Physibility:This product is very useful for every person because every person need clean and pure water. This bottle is very useful for that person use go to office, travellers & students. The price of bottle is reasonable according to its feature.
Sketch :-
Thin layer of Metal
FEATURES:FEATURES:Filter Life:- 45-50 ltr. Cartridge of filter which is easily changeable.
AVAILABILITY:Bottle will available in two variants. 500 ML. 1 Ltr.
AREAS OF WORK:Company is limited to Delhi (NCR) market only but will expand Its operations to other provinces as well in future. Its other market Other than Delhi(NCR) would be all metro cities and tier II and Tier III cities.
MISSION STATEMENT:To give clean and pure water to its customer. And feel proud after Holding our water bottle.
MARKET SEGMENTATION:Segmentation is the process of dividing the whole market in different segments which are homogenous within the segment and heterogeneous outside. has segmented its market on the basis of:
GEOGRAPHIC SEGMENTATION:Geographically we will first cover the whole market of Delhi(NCR) and then move to the market of Tier II & III cities etc.
DEMOGRAPHIC SEGMENTATION:On the basis of demographic we first segmented our office going people & school and college going students in the core segment. There will be another segment of the home users.
TARGET MARKET:After segmentation ,the second thing is to serve the target customers so targeted these:-
PRIMARY TARGET MARKET:Our primary target market is the Office going people and school & college going students who need clean and pure water out side of home which is very necessary for health.
SECONDARY TARGET MARKET:Our secondary target market is the traveller, sports person etc.
Five P s:-
Product:All person are conscious about their health and they also know the 80% of disease are water born and this product will help them to keep healthy and safe from water born disease.
Price
rice is one of the revenue generating elements of the traditional marketing mix, and price premiums are one of the most important equity benefits of creating brand awareness and strong, favorable and unique brand associations. To set the price consumer perception and value of the product should be kept in mind.So price of our product will be:Bottle 500 ML. 1 Ltr. Price/Unit Rs. 200 225 Rs. 245 265
Refill cartridge 500 ML. 1 Ltr. Rs. 25 Rs. 35
Promotion:We will use print media and outdoor advertising for its promotion. However in spite of this we will also use many tools in its promotion like: 1. Publicity 2. Word of Mouth 3. Outdoor Media 4. Radio 5. Newspapers
Place
lacement plays a vital role in the life cycle of product so we will place our product at: 1. Departmental stores 2. Shopping malls 3. Target retailers As we have to develop a strong distribution network so we will use that distribution channel and network that is key factor in distribution procedures.Packaging:In today market scenario packaging Is the most important thing in market. As per phrase First impression is last impression , or We are going to launch this product in various type and colorful packaging to attract its customer base.
Advertising Campaign PRE-LAUNCH:y Choice Of Brand name for the product · Design the Logo. · Preparation of Print Ads. · Outdoor site Selection LAUNCH:y Ads in various news paper & Magazine · Opening Ceremony. Post Launch:y Placing of hoardings at main roads of Delhi(NCR) · Run the add on various Radio Fm channel. · A TVC for cable television. MEDIA The awareness campaign should be run on the Following media: · Newspapers · Magazines · Hoardings · Radio, Cable
Capacity Filter
1Ltr. No
500ML/ 1Ltr. Yes/ 5 Layer filtration. Choice as per the customer. Rs. 125-135
Design
Simple
Cost
Rs. 50-100
Our some product design
? The avobe shown design may be vary & may be not the part of standard equipment's, It can be changed.
doc_915990447.pps