Description
Paper with regards to new management paradigm entrepreneurship.
Entrepreneurship
Curriculum
Design
© 2006, 2007, 2008, 2009, 2010 Stephen Spinelli, Jr.
Maiores informações e material para download em:
www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de
Empreendedorismo
Empreende/Elsevier
São Paulo, 24 de Junho de 2010
New Management
Paradigm:
Entrepreneurship
Old Paradigm
•Resource allocation model
•General management
•Cost-oriented
•Embraces stability
•Bound by resources
•Local focus
New Paradigm
?Opportunity-driven model
?Entrepreneurial leadership
?Growth-oriented
?Embraces innovation & risk
?Framed by creativity
?Global perspective
A New Paradigm that infuses
entrepreneurial thinking throughout all
areas of management education and
practice
• Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Opportunity: Three Classic Life Cycles
-1 0 1 2 3 4 5 6 7 8 9
Time (years)
1
5
10
15
20
High Potential Firm
Foundation Firm
Lifestyle Firm
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Teaching Outreach
Research
Three Imperatives
Center for
Entrepreneurship
The E-EcoSystem The E-EcoSystem
The E-EcoSystem
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
“The careful shielding of a
university from the activities of
the world around is the best
way to chill interest and to
defeat progress. Celibacy does
not suit a university. It must
mate itself with action.”
Whitehead, 1936, “The Future”, Atlantic Monthly.
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Spontaneity,
Opportunism
Discipline,
Processes
Entrepreneurship
is a full contact sport.
The value comes in the
“collision”.
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
From a course to a
curriculum…and beyond
1. “Entrepreneurship”
2. Foundation
a. New Venture Creation and the
Business Plan
b. Managing a Growing Business
c. Financing the Entrepreneurial
Venture
3. Classroom to Clash room
4. Institutional Embrace
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Creating Collisions:
Classroom and “Clashroom”
NVC
Rocket Pitch Event
Business Plan Competitions
Seed Funding
Hatchery
MGB
Incubators
Venture Capital Investment Competition
Growth Plan Competition
Internships
FEV
Founder’s Fund
Inter-disciplinary
Collaboration
Design, Engineering, Sciences
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
R&D
Launch
Growth
Maturity
Decline
Pre-launch
New Product Design
Marketing Research
New Venture Creation
Entrepreneurial Finance
Managing A Growing Business
Guerilla Marketing
Internships
Design an integrated (discipline
and deliverer) approach to
teaching students and helping
them launch their businesses
1. Define subject areas
2. Detail best delivery
method
3. Measure success
4. Calculate time &
credit
5. Establish budget
Entrepreneurship
Career Path
Corp Entrepreneurship
Venture & Growth Capital
Venture Growth Strategies
Family Business & Franchising
Innovation In larger orgs
Incubator
Business Plan Comp
Seed Fund
Angel Meetings
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Entrepreneurship and Student Demand
A growing number of students wish to immediately start a company or become
employed, with equity, by a young rapidly growing company. We recommend
these students take the three core courses and carefully consider Field Studies
or Independent Studies. We then counsel with the entrepreneurship faculty in
taking a number of support and specialty courses.
Many students want to take a position in finance which directly impacts start
ups. These students should take the core courses plus Venture and Growth
Capital, and carefully consider other options such as MBO/MBI.
Most students will take an industry position which gives them line experience,
brand management or special projects responsibilities. These student should
take the core courses plus carefully considering Entrepreneurial Marketing,
Entrepreneurship in Larger Organizations, or, if you have a specialty focus, one
of the other extended entrepreneurship courses.
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Career Paths
• Start Up
– Three Foundation Courses
– Field Studies
– Independent Studies
• Finance
– Foundation
– Venture and Growth
– MBO/MBI
• Industry
– Entrepreneurial Marketing
– Entrepreneurship in Larger Organizations
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Pre-class case teaching
strategies
• Groups or individuals
– Business plan teams…team building
– Random teams…class building and varying dynamics
Individuals can hide
• Submit a summary of the case
1. A general review of the case
2. Identifying the key decision points
3. Focus on the prep questions
Reading and feedback requirements
• Voting in advance of or during class
– Signals key decisions
– Tests specific skills
– Gages the temperature of the class
Minimal administrative requirements
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
In class case teaching strategies:
The Launch
• Board Prep
– Key topics headlined
– Votes prepared or displayed
• Seating plan with pictures
• Student designee assigned
– In the syllabus
– Before class
• Warm call summary
• Cold call summary
Using a back up to support the summary
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
The case discussion
• Background
– Opportunity
– Team
– Resources
• The decision point
– Logical Pedagogy
• Analysis and debate
– and Pattern Recognition
• Conclusions and decisions
– Action bias
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Building a Case Collection: The Pedagogy
Entrepreneurial Mind characteristics
evolution of the
entrepreneur behavioral patterns foibles thinking reasoning
Opportunity Recognitionmarket demand
market size and
structure margin analysis quick screen
molding and
shaping the
opportunity free cash flow
revenue
model
Resource Marshaling bootstrapping
3F's (Friends,
Family, Fools) Venture Capital
Strategic
Partners Debt Financing
other creative
weirdness brain trust
Entrepreneurial Team development of incentives
linkage/ alignment
to opportunity problems partnerships team building
growth and
contraction
Framework Timmons Model Business Plan others
Business Models
Development of and
linkage to
opportunities and the
launch strategy
Benchmarketing
the competitive
landscape
imbedding
sustainable
competitive
advantages
shaping the
model
Launch Launch strrategy
channels of
distribution channel partners
entrepreneurial
finance market metrics
Growth
financial strategy and
implications chasms
management
implications
cash flow
characteristics
Harvest Cash Flow Trade Sale Fire Sale IPO wind-down
Industry Classification
Agriculture Forestry &
Fishing Mining Construction Manufacturing
Transportation
& Public
Utilities
Wholesale
Trade Retail
Primary Teaching Objective
Secondary Teaching Objective(s)
Scale
Scale
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Good Entrepreneurial Candidates
• Willing to give access to their time and
company information (financials)
• Multiple perspectives on key issues leading
to the decision point
• Matches with blank space within the
pedagogy
• Does not have to be a household name or
have made hundreds of millions to provide
great teaching material
• Role Model that inspire/stretch the student
– Brazilian, gender, age, education
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Freshman Entrepreneurship Exp.
Entrepreneurship & Business Plan
Entrepreneurial Finance
Managing A Growing Business
Living The Entrepreneurial Experience
Family Enterprising
Social Enterprise Management
Franchising & Distributorships
VC’s, Angels, & Incubators
Entrepreneurship Within Organizations
Equity and Venture Capital
Business and Tax Planning
Marketing for Entrepreneurs
Independent Research
Integrated Core Curriculum
Entrepreneurship & Business Plan
Entrepreneurial Finance
Venture Growth Strategies
Managing A Growing Business
Family Enterprising
Social Entrepreneurship
Franchising & Distributorships
MBO/MBI
Corporate Entrepreneurship
Corporate Venturing & Harvest
Equity and Venture Capital
Business and Tax Planning
Marketing for Entrepreneurs
Independent Research
Pre-Work
Undergraduate Curriculum Graduate Curriculum
Support
Classes
Found-
ation
Classes
Specialty
Classes
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Maiores informações e material para
download em: www.josedornelas.com
e www.elsevier.com.br/josedornelas
Workshop Internacional de
Empreendedorismo
Empreende/Elsevier
24 de Junho de 2010
doc_916224161.pdf
Paper with regards to new management paradigm entrepreneurship.
Entrepreneurship
Curriculum
Design
© 2006, 2007, 2008, 2009, 2010 Stephen Spinelli, Jr.
Maiores informações e material para download em:
www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de
Empreendedorismo
Empreende/Elsevier
São Paulo, 24 de Junho de 2010
New Management
Paradigm:
Entrepreneurship
Old Paradigm
•Resource allocation model
•General management
•Cost-oriented
•Embraces stability
•Bound by resources
•Local focus
New Paradigm
?Opportunity-driven model
?Entrepreneurial leadership
?Growth-oriented
?Embraces innovation & risk
?Framed by creativity
?Global perspective
A New Paradigm that infuses
entrepreneurial thinking throughout all
areas of management education and
practice
• Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Opportunity: Three Classic Life Cycles
-1 0 1 2 3 4 5 6 7 8 9
Time (years)
1
5
10
15
20
High Potential Firm
Foundation Firm
Lifestyle Firm
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Teaching Outreach
Research
Three Imperatives
Center for
Entrepreneurship
The E-EcoSystem The E-EcoSystem
The E-EcoSystem
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
“The careful shielding of a
university from the activities of
the world around is the best
way to chill interest and to
defeat progress. Celibacy does
not suit a university. It must
mate itself with action.”
Whitehead, 1936, “The Future”, Atlantic Monthly.
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Spontaneity,
Opportunism
Discipline,
Processes
Entrepreneurship
is a full contact sport.
The value comes in the
“collision”.
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
From a course to a
curriculum…and beyond
1. “Entrepreneurship”
2. Foundation
a. New Venture Creation and the
Business Plan
b. Managing a Growing Business
c. Financing the Entrepreneurial
Venture
3. Classroom to Clash room
4. Institutional Embrace
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Creating Collisions:
Classroom and “Clashroom”
NVC
Rocket Pitch Event
Business Plan Competitions
Seed Funding
Hatchery
MGB
Incubators
Venture Capital Investment Competition
Growth Plan Competition
Internships
FEV
Founder’s Fund
Inter-disciplinary
Collaboration
Design, Engineering, Sciences
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
R&D
Launch
Growth
Maturity
Decline
Pre-launch
New Product Design
Marketing Research
New Venture Creation
Entrepreneurial Finance
Managing A Growing Business
Guerilla Marketing
Internships
Design an integrated (discipline
and deliverer) approach to
teaching students and helping
them launch their businesses
1. Define subject areas
2. Detail best delivery
method
3. Measure success
4. Calculate time &
credit
5. Establish budget
Entrepreneurship
Career Path
Corp Entrepreneurship
Venture & Growth Capital
Venture Growth Strategies
Family Business & Franchising
Innovation In larger orgs
Incubator
Business Plan Comp
Seed Fund
Angel Meetings
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Entrepreneurship and Student Demand
A growing number of students wish to immediately start a company or become
employed, with equity, by a young rapidly growing company. We recommend
these students take the three core courses and carefully consider Field Studies
or Independent Studies. We then counsel with the entrepreneurship faculty in
taking a number of support and specialty courses.
Many students want to take a position in finance which directly impacts start
ups. These students should take the core courses plus Venture and Growth
Capital, and carefully consider other options such as MBO/MBI.
Most students will take an industry position which gives them line experience,
brand management or special projects responsibilities. These student should
take the core courses plus carefully considering Entrepreneurial Marketing,
Entrepreneurship in Larger Organizations, or, if you have a specialty focus, one
of the other extended entrepreneurship courses.
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Career Paths
• Start Up
– Three Foundation Courses
– Field Studies
– Independent Studies
• Finance
– Foundation
– Venture and Growth
– MBO/MBI
• Industry
– Entrepreneurial Marketing
– Entrepreneurship in Larger Organizations
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Pre-class case teaching
strategies
• Groups or individuals
– Business plan teams…team building
– Random teams…class building and varying dynamics
Individuals can hide
• Submit a summary of the case
1. A general review of the case
2. Identifying the key decision points
3. Focus on the prep questions
Reading and feedback requirements
• Voting in advance of or during class
– Signals key decisions
– Tests specific skills
– Gages the temperature of the class
Minimal administrative requirements
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
In class case teaching strategies:
The Launch
• Board Prep
– Key topics headlined
– Votes prepared or displayed
• Seating plan with pictures
• Student designee assigned
– In the syllabus
– Before class
• Warm call summary
• Cold call summary
Using a back up to support the summary
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
The case discussion
• Background
– Opportunity
– Team
– Resources
• The decision point
– Logical Pedagogy
• Analysis and debate
– and Pattern Recognition
• Conclusions and decisions
– Action bias
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Building a Case Collection: The Pedagogy
Entrepreneurial Mind characteristics
evolution of the
entrepreneur behavioral patterns foibles thinking reasoning
Opportunity Recognitionmarket demand
market size and
structure margin analysis quick screen
molding and
shaping the
opportunity free cash flow
revenue
model
Resource Marshaling bootstrapping
3F's (Friends,
Family, Fools) Venture Capital
Strategic
Partners Debt Financing
other creative
weirdness brain trust
Entrepreneurial Team development of incentives
linkage/ alignment
to opportunity problems partnerships team building
growth and
contraction
Framework Timmons Model Business Plan others
Business Models
Development of and
linkage to
opportunities and the
launch strategy
Benchmarketing
the competitive
landscape
imbedding
sustainable
competitive
advantages
shaping the
model
Launch Launch strrategy
channels of
distribution channel partners
entrepreneurial
finance market metrics
Growth
financial strategy and
implications chasms
management
implications
cash flow
characteristics
Harvest Cash Flow Trade Sale Fire Sale IPO wind-down
Industry Classification
Agriculture Forestry &
Fishing Mining Construction Manufacturing
Transportation
& Public
Utilities
Wholesale
Trade Retail
Primary Teaching Objective
Secondary Teaching Objective(s)
Scale
Scale
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Good Entrepreneurial Candidates
• Willing to give access to their time and
company information (financials)
• Multiple perspectives on key issues leading
to the decision point
• Matches with blank space within the
pedagogy
• Does not have to be a household name or
have made hundreds of millions to provide
great teaching material
• Role Model that inspire/stretch the student
– Brazilian, gender, age, education
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Freshman Entrepreneurship Exp.
Entrepreneurship & Business Plan
Entrepreneurial Finance
Managing A Growing Business
Living The Entrepreneurial Experience
Family Enterprising
Social Enterprise Management
Franchising & Distributorships
VC’s, Angels, & Incubators
Entrepreneurship Within Organizations
Equity and Venture Capital
Business and Tax Planning
Marketing for Entrepreneurs
Independent Research
Integrated Core Curriculum
Entrepreneurship & Business Plan
Entrepreneurial Finance
Venture Growth Strategies
Managing A Growing Business
Family Enterprising
Social Entrepreneurship
Franchising & Distributorships
MBO/MBI
Corporate Entrepreneurship
Corporate Venturing & Harvest
Equity and Venture Capital
Business and Tax Planning
Marketing for Entrepreneurs
Independent Research
Pre-Work
Undergraduate Curriculum Graduate Curriculum
Support
Classes
Found-
ation
Classes
Specialty
Classes
Maiores informações em: www.josedornelas.com e
www.elsevier.com.br/josedornelas
Workshop Internacional de Empreendedorismo
Empreende/Elsevier
Maiores informações e material para
download em: www.josedornelas.com
e www.elsevier.com.br/josedornelas
Workshop Internacional de
Empreendedorismo
Empreende/Elsevier
24 de Junho de 2010
doc_916224161.pdf