Description
With this detailed data concerning new business venture strategy.
TI D7206: New Business Venture Strategy
Short description
This course concentrates on the study of launching of new business enterprises. It
covers identification of the business idea, preparation of business plans, methods for
evaluating new venture ideas, formulation and implementation of business strategies
for new ventures, and the financing of new ventures. The course utilizes lecture,
discussion, exercise, videotape, and case study as methods of learning. It integrates
knowledge gained from the prior core business courses to sharpen the student's
ability to "think entrepreneurially" and form new ventures.
Course obj ectives:
i) To prepare students to become competent in the traditional areas of
management: accounting, finance, marketing, economics, and production by
developing the capability and capacity to "think entrepreneurially" about a
venture;
ii) To build entrepreneurial and new venture formation skills;
iii) To offer opportunities in planning and evaluating new business ventures;
iv) To develop effective team work skills;
v) To develop and present a comprehensive business plan;
vi) To reflect on new learning attained through this course and how this learning
can assist in personal growth.
Learning outcomes:
At the end of the course the students are expected to;
i) Individual scholastic excellence demonstrated, through preparation and
presentation of concepts and techniques of entrepreneurship and new
venture formation, in case studies, class participation, and the individual
project.
ii) Outstanding team performance demonstrated, through preparation and
presentation of concepts and techniques of entrepreneurship and new
venture formation, in case studies and the team project.
iii) Personal growth through the setting of objectives and clarifying expectations
at the beginning of the course, as well as, through reflective analysis at the
end of the course.
Methods of course delivery:
i) lectures and discussions
ii) self study assignments
iii) case studies and group discussions
Method of assessment
Assessment will be done through coursework which will include assignments, class
room and take home tests, project work and presentations and a written
examination. Course work will carry a total of 40% and written examination carries
60%. Coursework marks will be divided into; Assignments 5%, Tests 10% and
Practical Work 25%.
Course content
The topics to be covered include;
i) Entrepreneurship (8 hours),
ii) Business Planning (8 hours),
iii) Opportunity Recognition and Venture Evaluation (8 hours),
iv) The Entrepreneur and Entrepreneurial Team (8 hours),
v) Financing of Ventures (8 hours),
vi) New venture marketing (5 hours).
vii) Case Studies (15 hours)
Basic reading list/ references
1. New venture strategy: Timing, Environmental uncertainty and performance,
shepherd, D.A and Shanley M. (1998) Publisher Sage I SBN 0-7619-1354-8
2. Bruce R. Barringer and R. D. Duanne Ireland. 2010. Entrepreneurship,
Successfully Launching New ventures. 3
rd
Edition. Pearson Prentice Hall
3. The future of management, Gary Hamel, Bill Green, 2007, Howard business
school Publishing, ISBN 13:978-1-422-1-0250-3
4. Clustensen C.M, Roth E.A, Scott D. Seeing what is next using theories of
innovation to product industry changes, 2004, Harvard Business School
Publishing.
5. Vadin Kotelmkov, High Growth Business Development, Venturepreneurs Stage
By Stage Guide To Venture Formation, 2009.
6. Carland, J .C, Carland J W. A new venture creation model, Western Carolina
University, 2001.
7. W. Chan Kim. And Renee Mauborgne. Blue Ocean Strategy. How to Create
Uncontested Market Space and make the Competition Irrelevant. 2005.
Harvard Business Press.
doc_625693520.pdf
With this detailed data concerning new business venture strategy.
TI D7206: New Business Venture Strategy
Short description
This course concentrates on the study of launching of new business enterprises. It
covers identification of the business idea, preparation of business plans, methods for
evaluating new venture ideas, formulation and implementation of business strategies
for new ventures, and the financing of new ventures. The course utilizes lecture,
discussion, exercise, videotape, and case study as methods of learning. It integrates
knowledge gained from the prior core business courses to sharpen the student's
ability to "think entrepreneurially" and form new ventures.
Course obj ectives:
i) To prepare students to become competent in the traditional areas of
management: accounting, finance, marketing, economics, and production by
developing the capability and capacity to "think entrepreneurially" about a
venture;
ii) To build entrepreneurial and new venture formation skills;
iii) To offer opportunities in planning and evaluating new business ventures;
iv) To develop effective team work skills;
v) To develop and present a comprehensive business plan;
vi) To reflect on new learning attained through this course and how this learning
can assist in personal growth.
Learning outcomes:
At the end of the course the students are expected to;
i) Individual scholastic excellence demonstrated, through preparation and
presentation of concepts and techniques of entrepreneurship and new
venture formation, in case studies, class participation, and the individual
project.
ii) Outstanding team performance demonstrated, through preparation and
presentation of concepts and techniques of entrepreneurship and new
venture formation, in case studies and the team project.
iii) Personal growth through the setting of objectives and clarifying expectations
at the beginning of the course, as well as, through reflective analysis at the
end of the course.
Methods of course delivery:
i) lectures and discussions
ii) self study assignments
iii) case studies and group discussions
Method of assessment
Assessment will be done through coursework which will include assignments, class
room and take home tests, project work and presentations and a written
examination. Course work will carry a total of 40% and written examination carries
60%. Coursework marks will be divided into; Assignments 5%, Tests 10% and
Practical Work 25%.
Course content
The topics to be covered include;
i) Entrepreneurship (8 hours),
ii) Business Planning (8 hours),
iii) Opportunity Recognition and Venture Evaluation (8 hours),
iv) The Entrepreneur and Entrepreneurial Team (8 hours),
v) Financing of Ventures (8 hours),
vi) New venture marketing (5 hours).
vii) Case Studies (15 hours)
Basic reading list/ references
1. New venture strategy: Timing, Environmental uncertainty and performance,
shepherd, D.A and Shanley M. (1998) Publisher Sage I SBN 0-7619-1354-8
2. Bruce R. Barringer and R. D. Duanne Ireland. 2010. Entrepreneurship,
Successfully Launching New ventures. 3
rd
Edition. Pearson Prentice Hall
3. The future of management, Gary Hamel, Bill Green, 2007, Howard business
school Publishing, ISBN 13:978-1-422-1-0250-3
4. Clustensen C.M, Roth E.A, Scott D. Seeing what is next using theories of
innovation to product industry changes, 2004, Harvard Business School
Publishing.
5. Vadin Kotelmkov, High Growth Business Development, Venturepreneurs Stage
By Stage Guide To Venture Formation, 2009.
6. Carland, J .C, Carland J W. A new venture creation model, Western Carolina
University, 2001.
7. W. Chan Kim. And Renee Mauborgne. Blue Ocean Strategy. How to Create
Uncontested Market Space and make the Competition Irrelevant. 2005.
Harvard Business Press.
doc_625693520.pdf