Description
On this detailed outline relating to networks of savvy retail entrepreneurs scouting for new products.
Your Powerful Connection to the Specialty Retail Industry
2013 MEDIA KIT
REACH MORE THAN 76,000 CART, KIOSK AND
TEMPORARY STORE RETAILERS TODAY!
The only
magazine,
tradeshow and
network of
websites
and resources
dedicated to the
$8 billion *
cart and kiosk
industry.
*Based on independent market research conducted by Alexander Babbage Inc. in coordination with Specialty Retail Report.
Why
Advertise?
Sell to the fastest-growing
segment of retail today!
Specialty Retail Report covers a powerful niche of the retail market
with $8 billion in sales and growing—the cart and kiosk industry
is a profitable segment you can’t afford to overlook.
Response. Specialty Retail Report is the only magazine that connects you
with our exclusive growing readership of 76,000+ cart, kiosk and temporary
store owners actively looking for new products. Hence, our advertisers get
unprecedented results.
Retailers with Buying Power. SRR’s readers are a mix of seasonal and
year-round operators. Research indicates that seasonal operators often order in
excess of $100,000 in product for the winter holiday selling season per location.
Year-round operators can purchase in excess of $500,000 in product per location.
Loyal Repeat Buyers. Our readers are notoriously loyal to the suppliers they
find in SRR, turning to them year after year for new products that capitalize on
changing trends.
Multi-channel Integration. Our highly targeted weekly eNewsletter,
Snapshot, and robust website, SpecialtyRetail.com, with 17 years of magazine
content and thousands of news articles related to the specialty retail industry, work
in concert to build our subscriber database and attract new subscribers every day.
Value-added Opportunities. Additional benefits when you advertise in
Specialty Retail Report include a free link on SpecialtyRetail.com’s Directory of
Useful Links page, the opportunity to submit a press release for consideration in
our weekly eNewsletter, Snapshot, and a free listing in a category of your choice on
RetailResourceGuide.net. Plus, exciting new opportunities are added every quarter.
Bonus Distribution. SRR distributes an additional 10,000 digital copies of our
magazine to targeted retailers each quarter. We also mail the magazine to thousands
of leasing managers in malls and alternative retail venues across the country who
have access to networks of savvy retail entrepreneurs scouting for new products.
Plus, we’ll help you get noticed at regional tradeshows every quarter, including ASD
Merchandise Show in Las Vegas, the NY International Gift Fair, the Atlanta Gift Show,
and M & M Variety Merchandise Show—just to name a few. We give your ads the
extended market reach you need to generate the most sales possible—at no
additional cost!
Industry Credibility. Establish yourself as a leader in the industry with your
presence in the magazine known as “The Voice of Specialty Retail.”
“By advertising in Specialty Retail Report we were able to expand our clientele exponentially.
At the end of the day, it comes down to exposure for us—and SRR is king!”
—Liad Biton, Chief Technology Officer, LivePOS/CSS Access
800.936.6297 n SpecialtyRetail.com
1
Targeted Circulation
Circulation
• Print circulation: 25,000+ per quarter
• Digital distribution: 13,000+ per quarter
• 10,000+ electronic magazine
• 3,000+ App downloads
38,000+ per quarter
• Total Readership: 76,000+ per quarter
• Total Circulation:
• Bonus show distribution: 6+ shows per quarter
• Issues:
• Winter/Jan. • Spring/April
• Summer/July • Fall/Oct.
Readership Breakdown
90% C art, kiosk and
temporary inline store
owners
6% Specialty
leasing
managers/mall
management
3%
Other retailers
1% M
anufacturers and
wholesalers
SRR Readers Are
• Retailers whose sales can top $1,000 per square foot
• Retailers who sell more than $8 billion every year
• Thousands of leasing managers with large networks of retail buyers
• Entrepreneurs looking for new products and locations to launch their first location
• Veteran retailers seeking products, services, and locations
• Responsive retailers who in the last year have contacted an impressive 82% of our
advertisers to purchase products or request more information
• Specialty retailers (temporary store owners and cart and kiosk operators) who run
from 1 to 1,000 locations in:
?
Major malls
?
Airports
?
Theme parks
?
Resorts/Hotels
?
Train stations
?
Casinos
?
Office buildings
?
Sports arenas
?
Mixed-use developments
?
Festival marketplaces
?
Lifestyle centers
?
Zoos
“Specialty Retail Report
is the source everyone reads—mall management, cart and kiosk retailers,
wholesalers—and this targeted audience translates into results for our advertising dollar.”
—Steven Malkin, Marketing Director, Relaxus Products
2
800.936.6297 n SpecialtyRetail.com
Bonus
Distribution
Bonus Distribution Programs
that Generate Sales
Shopping Centers Coast to Coast
SRR reaches thousands of specialty leasing managers coast to coast who have
access to networks of savvy retail entrepreneurs scouting for new products. They
negotiate national deals with retailers and wholesalers, working in partnership to
find retail operators for new locations. Leasing managers can open a lot of selling
and expansion doors for your company. Think of them as your national salesforce!
Digital Distribution
SRR circulates to an additional 13,000 qualified retailers every quarter through
digital distribution. This equates to more retailers seeing and buying your products!
As an added benefit, SRR will email up to 2,000 copies of the magazine, featuring
your ad, to your loyal customers and/or hot prospects.
The Trade Shows That Count
We can help you get noticed at more than a dozen national and regional trade
shows every year, including:
AmericasMart Atlanta
Gift and Home Accessories Show (Seattle)
ASD (Las Vegas)
New York International Gift Fair
Chicago Market: Living and Giving
Orlando Gift Show
Dallas Total Home & Gift Show
Philadelphia Gift Show
IGES (International Gift Expo
San Francisco International Gift Fair
in the Smokies/M & M)
SPREE Show
Ft. Lauderdale Gift Show
SPREE: The Industry Tradeshow
The only dedicated tradeshow for the cart and kiosk industry, the
Specialty Retail Entrepreneur Expo & Conference, SPREE, attracts
thousands of retailers eager to find new products to land the sales. SRR
is the only magazine circulated at the show! Now is the time to partner
with the high-traffic tradeshow where the specialty retail deals get made.
(See page 8 for SPREE 2013 info.)
“Specialty Retail Report is a ‘must read’ for anyone needing to stay up to date with the latest trends
and developments in our business. It’s a powerhouse!”
—Jared Hassman, Business Development, General Growth Properties
800.936.6297 n SpecialtyRetail.com
3
Editorial
Overview
Specialty Retail Report’s 76,000+
readers rely on us to deliver
timely information on the hottest
new products, emerging trends
and informative how-to business
management articles—all designed
to help specialty retailers do one
thing: make more sales.
Here’s a sampling of the articles we cover
Product Profiles: Interviews with wholesalers and retailers
on the products that bring in the sales.
Unique Concepts: The latest and most-unusual cart and kiosk
concepts to hit the market.
State of the Industry: Our in-depth Q & A articles highlight
industry challenges, and action-oriented solutions for overcoming
them.
New Notables: Reports from the front lines about exciting new
specialty retail ventures in the industry.
Pop-Ups: What’s popping up in the dynamic field of pop-up
specialty retail.
Self-Serve: The hottest news from this rapidly growing segment of the specialty
retail market.
Visual Merchandising: This regular department demonstrates how to create
stunning visual displays on a budget that help sell more products.
Annual Guide to Start-up Packages: Details on 125+ companies with
start-up packages for independent cart and kiosk retailers.
Entrepreneur Success Stories: Profiles of leading companies in our industry,
wholesale and retail.
SPREE Show Highlights: News and trends from the show floor at SPREE:
The Specialty Retail Entrepreneur Expo & Conference—the premier show for the
cart and kiosk industry (for more info, see page 8).
Industry Roundtables: Candid discussions with industry suppliers, leasing
professionals, retailers and professional services providers.
How-to Articles: From boosting sales to creating dazzling displays to finding
new products—we cover what matters most to retailers.
Visual Victories Awards: Recognizing excellence in visual merchandising—
the only contest specifically for the cart and kiosk industry further establishes
Specialty Retail Report’s reputation as “The Voice of Specialty Retail.”
“We are extremely happy with the results from SRR. It has been a great marketing vehicle for our
company and we plan to continue.”
—Joe Ciardullo, Chief Marketing Officer, Cellairis
4
800.936.6297 n SpecialtyRetail.com
Vendor
Profile
Vendor Profile: In every issue, Specialty Retail Report profiles leading companies in the
cart and kiosk industry.
The vendor profile is a special paid editorial opportunity for vendors who want to share their
story and who recognize the amazing benefits that this editorial can deliver including increased
sales, industry credibility, center-stage visibility, and the opportunity to fully explain to and sell
buyers on what makes your products or services so unique.
This editorial feature covers the entrepreneur and the company over approximately four pages
and includes photos the vendor provides. The article includes information on the company’s
launch, the strength of the business concept, and its specific appeal to retailers who want to
buy into the concept through their cart or kiosk business. The article will be published in the
print edition of the magazine, the digital issue and it will be posted on SRR’s home
page (www.SpecialtyRetail.com) for a quarter. The article will remain live on the site for new
customers to discover for years to come.
Ask your rep for more details and pricing.
“Advertising with SRR has allowed us to reach more consumers with their preeminence in reaching the targeted
consumers of our product. SRR has been our most essential resource with their excellent marketing and
advertising techniques. A superb source for direct leads and the ability to broaden our business contacts.”
—Amit Fridman, President of Smoke Free Inc.
800.936.6297 n SpecialtyRetail.com
5
eAdvertising
Opportunities
SpecialtyRetail.com
The only online network for the cart and kiosk industry
A highly focused, content-rich website that delivers
in-depth news, reporting on emerging trends and
the latest new products on the market.
Your banner ad on SpecialtyRetail.com will help you:
Top Banner Ad
• Deliver a concentrated message to your target audience—
thousands of cart and kiosk retailers ready to buy
• Generate traffic to your website day in and day out from
visitors who are qualified retail buyers in search of products
• Tie your advertising to SRR’s high search-engine
Large Side
Banner Ad
rankings—we’re ranked top in the most-used keyword searches
related to our industry
• Reach new customers you’re not currently targeting through
print ads, shows or reps
• Gain visibility for your brand in the industry through
repeated exposure
Partner with “The Voice of Specialty Retail”
User Stats
Page views/month: 68,000
Top Banner Ad
Unique visitors/month: 13,000
Pages per visit: 5.23
Large Side
Banner Ad
Small Side
Banner Ad
Banner Rates/Specs
Location
# Rotations
Size
Rate
Top Banner
3x
450x75 (Pixels)
$850/mo.
Large Side Banner
3x
175x300 (Pixels)
$500/mo.
Small Side Banner
3x
175x100 (Pixels)
$350/mo.
Web Wrap Banner
3x
Background of
Website
$750/wk.
Contact your sales representative regarding
additional creative online opportunities.
“Specialty Retail Report has been an essential resource for executing our marketing and advertising
strategy over the past four years. A top referral source that consistently brings in qualified leads.”
—Richard Hanson, CFO/Sales Manager, Bella Pierre Cosmetics
6
800.936.6297 n SpecialtyRetail.com
RetailResourceGuide.net
The only online directory for specialty retailers
Your premium listing or banner ad on the only online directory
specifically for the cart and kiosk industry gives you instant visibility
on a highly focused, robust website. Free to view listings,
RetailResourceGuide.net is an
indispensable tool for retailers
seeking detailed information on
15 different aspects of specialty
User Stats
Pageviews/month: 26,000
retail: wholesalers/manufac-
Unique visitors/month: 6,000
turers in dozens of product
Pages per visit: 4.5
categories, start-up packages,
Average time spent: 3.22
locations, professional services
Large Side
Banner Ad
and more.
Banner Rates/Specs
Location
Size
Rate
Top Banner
450x75 (Pixels)
Large Side Banner
Small Side Banner
175x300 (Pixels)
175x100 (Pixels)
$750/mo.
$400/mo.
$250/mo.
SRR Snapshot eNewsletter
Horizontal
Banner Ad
The only eNewsletter for industry professionals
A free, highly targeted eNewsletter that reaches 16,000+ opt-in-only
industry leaders every Wednesday. Subscribers include specialty
leasing managers, developers, wholesalers, manufacturers, retailers
and entrepreneurs contemplating new ventures. SRR Snapshot delivers
quality news specifically relevant for those in the $8 billion cart and
kiosk industry culled from more than 10,000 news sources online.
SRR Snapshot Banner Rates/Specs
Location
Size
Horizontal Banner
450x75 (Pixels)
Large Side Banner
175x300 (Pixels)
Small Side Banner
175x100 (Pixels)
Featured Center/Product special section
Large Side
Banner Ad
Rate
$250/week
$225/week
$175/week
$400/week
”Our ads in Specialty Retail Report have brought in three times as many leads and sales
than any other publication we’ve used to reach specialty retailers!”
—Mike Mahoney, President, Solar Giant
800.936.6297 n SpecialtyRetail.com
7
Specialty Retail
Entrepreneur
Expo & Conference
2013
The world’s largest event for the cart and
kiosk industry!
Get ready to sell to carts and kiosks in the flow of foot traffic in some of the busiest
shopping venues in the U.S.—major malls, airports, lifestyle centers, theme parks
and resorts that attract millions of shoppers every year. These retailers are
loyal repeat buyers who know what it takes to land big sales in the common area.
Top Reasons to Exhibit
4 Sell to retail entrepreneurs in the $8 billion cart and kiosk market
4 Target two types of retailers with one show: existing specialty retailers, and
entrepreneurs interested in launching new specialty retail ventures
4 Network with shopping center managers who will work as a sales force on
your behalf, telling tenants and prospective retailers about your products
4 Sign deals and turn prospects into repeat customers to make more money in
2013 and beyond
4 Have fun with industry peers at SPREE social events
4 Sell 24/7, 365 with your free VirtualSPREEshow.com booth!
4 The show is in Vegas!
SPREE Vegas 2013
April 16-18, 2013
Sands Expo Center at the Venetian
Las Vegas, NV
SPREE exhibitors include:
SPREE attendees include:
4 Manufacturers, wholesalers, distributors
4 Specialty retailers with 1 to 1,000 locations
4 Companies offering cart/kiosk startup packages
4 Entrepreneurs in search of new ventures
Standard Booth Packages
4 Airport & transportation leasing reps
4 Temporary inline store retailers
10’ x 10’ booth
8’ back drape/ 3’ side drape
Standard booth ID sign
10’ x 10’ booth rate: $1,600
Corner booth rate: $1,760
4 Shopping center leasing reps and developers
4 Pop-up store retailers
4 POS and backroom-management companies
4 Specialty leasing managers
4 Leading cart and kiosk manufacturers
4 Mall, airport, resort managers
4 Visual merchandising/display firms
4 Gift store owners
8’ x 10’ booth (limited quantity)
8’ back drape/ 3’ side drape
Standard booth ID sign
8’ x 10’ booth rate: $1,300
Exclusive VirtualSPREE booth!
As a value-added service, SPREE exhibitors receive a FREE digital booth
on VirtualSPREEshow.com for one year. Your virtual booth, open for business
To request an exhibitor brochure with
payment terms, show hours, schedule and
hotel information, call 781.709.2420, or
email: [email protected].
24/7, launches within two weeks after
Sponsorship Opportunities
photo/graphic upload, “Contact Us”
SPREE gives you the opportunity to increase
your level of visibility by participating as a
sponsor. Sponsorship levels include Premier,
Executive, Associate, Event and Marketing.
Call for details: 781.709.2420
instant-contact functionality and links
Visit the SPREE Web site:
SPREEshow.com
product images and videos.
our Vegas show ends. Generate
hundreds of leads. 80,000+ page
views! Includes: Company info,
to your website on every page. Your
virtual booth remains live—selling for
you every day—for a full year! Low-cost
upgrades available for additional
80,000+
page views
per year!
“There is a reason why Spa at Home has advertised in SRR for the last ten years. The magazine has
excellent circulation, excellent content and we get excellent response. Two thumbs way up!”
—AJ Chad, Vice President, EZ Refillable Candles
8
800.936.6297 n SpecialtyRetail.com
Established in 2010, the Hall of Fame Awards recognize
individuals who strive to support specialty retail at its best.
Our annual awards honor:
? Outstanding Specialty Leasing Manager of the Year
? Outstanding Specialty Leasing Director of the Year
? Outstanding Retailer of the Year
Industry
Award
Sponsorship
The Specialty Retail Hall of Fame Awards
are presented at SPREE, featured in the pages of
Specialty Retail Report and online.
Hall of Fame sponsorship includes:
Recognition at SPREE
4
Recognition at the Hall of Fame Luncheon
4
Company logo displayed on SPREE event signage
4
Recognition in SPREE Attendee Brochure & SPREE show book
4
Recognition on SPREE mobile app
Recognition in Specialty Retail Report
4
Company mention in the Hall of Fame article in the summer issue
4
Company logo displayed in the Hall of Fame ad in the winter issue
Recognition online
Total Cost of Sponsorship: $4,000
4
Company logo on www.SRRHallofFame.com
4
Recognition on SPREEshow.com ‘Social Event’ page
The Annual Visual Victories Awards celebrate
creative and innovative visual merchandising. Entries
are submitted and reviewed by a panel of judges in
the following seven categories:
16
2013
Winners are posted online,
highlighted in the Spring issue of
SRR and recognized at SPREE.
? Best Cart Display
? Best Kiosk Display
? Best Store Design
? Best Promotional Display
? Best Store Signage
? Best Use of a Prop
? Most Improved Retail Display
Visual Victories Sponsorship includes:
4 Company logo in all Visual Victories email blasts
4 Company logo on Visual Victories website
4 Recognition in the Spring issue of Specialty Retail Report
4 Company logo in the Fall and Winter Visual Victories ads in Specialty Retail Report
4 Visual Victories signage at SPREE
4 One guaranteed “seat” on the Visual Victories judging panel
Total Cost of Sponsorship: $2,000
800.936.6297 n SpecialtyRetail.com
9
SRR is a quarterly magazine published in
Winter (Jan.), Spring (April), Summer (July) and Fall (Oct.)
ad rates & sizes
Black & White
1x
2x
4x
Covers 2, 3, 4
$6,200
$5,700
$5,200
Two-page spread
$4,900
$4,700
$4,500
B/W Full page
$2,600
$2,500
$2,400
B/W 2/3 page
$2,300
$2,200
$2,100
B/W 1/2 page
$1,700
$1,600
$1,500
B/W 1/3 page
$1,400
$1,300
$1,200
B/W 1/4 page
$1,200
$1,100
$ 950
B/W 1/6 page
$ 750
$ 650
$ 550
8.125w x 10.875h
add .125” for Bleeds
$400
$400
$400
Full-Page Bleed Specs
Color
Full color (add)
1/4 page
1/4: 3.4375w x 4.75h
1/2: 7.25w x 4.75h
Inserts and Onserts:
Type Safety is a 1/4’’ in from the final trim size.
Don’t place any critical images or text beyond the safety to
avoid it getting cut off when the finished piece is trimmed.
Visit our website at SpecialtyRetail.com/production for a
full-page bleed template.
For specifications on supplied inserts or onserts,
please call our production coordinator at
800.936.6297 x23.
Closing Dates
Copy & Payment
November 23
February 22
May 24
August 23
2/3: 4.6875w x 9.625h
1/6v: 2.25w x 4.75h
With 1/8” Bleed: 8.375’’ x 11.125’’
Final Trim Size: 8.125’’ x 10.875’’
Type Safety Margin: 7.625’’ x 10.375’’
Earned rate for space and color, plus 10%.
Reservation
November 16
February 15
May 17
August 16
1/6
page
vertical
1/2 page
horizontal
Bleed Rate
Issue
Winter
Spring
Summer
Fall
2/3 page
vertical
full page
1/6 page
horizontal
1/3
page
vertical
1/3 page
square
Guaranteed Placement (Based on availability)
*Deadlines may allow for one or more additional days, if needed.
Call your sales representative to determine a time frame.
First 50% of Book
Opposite Editorial
Right-hand Page
mechanical requirements
Acceptable File Formats
Preferred format is Hi Res PDF (with .125” or 3mm Bleeds), 300 dpi
with embedded fonts and CMYK Color Mode. With “Crop Marks” offset
.125” or 3mm. Crop Marks are not required as long as the file has .125”
bleeds (for Quark and Indesign we will supply “PDF PrintStyles” for
easy pdf creation via email). PDF’s must have Fonts Embedded.
Photoshop PDF’s must be Flattened to eliminate font issues. Mac format is
preferred. QuarkXpress 6,7 or 8, InDesignCS-CS5, Illustrator 9 or higher; or
Photoshop 7 or higher. Advertisers submitting materials that do not meet our
mechanical requirements will be required to resubmit their ad or will be billed
at $75 per hour for in-house production work.
Image Resolution and Density Requirements
• Adobe PhotoShop, QuarkXpress, Adobe Illustrator, and Adobe
InDesign files are accepted. All art should be clearly and consistently
named and linked, and all fonts included or fonts converted to outlines.
• Photoshop files must be 300 dpi for photos and 1200 and 2400 dpi for
line art, saved as EPS or TIFF files only. Images with clipping paths must
be saved as EPS files.
• EPS files from PhotoShop or Illustrator must be high-resolution, CMYK
EPS files with layers flattened and fonts converted to outlines or paths.
• Images should be 300 DMax or 300% Total Ink (Web SWOP Standard).
add 20%
add 20%
add 20%
1/6h: 4.6875w x 2.3125h
1/3v: 2.25w x 9.625h
1/3sq: 4.6875w x 4.6875h
Not Accepted
We do not accept ads created in Microsoft Publisher, Corel Draw,
Microsoft Word, PowerPoint, or (low-resolution PDFs, TIFFs, JPEGs or EPS
files). SRR will not be responsible for color quality unless a SWOP proof is
supplied.
Ad Submissions for InDesign, Quark and Illistrator (Not PDFs) Must Include:
“Our
ads used
in Specialty
Retail
Report
• All fonts
(printer and screen,
postscript
preferred)
• Support Files: all graphics used to create the ad (line art, halftone, or CMYK
havewith
increased
our
business
high resolution
in place,
saved asten
eitherfold.
EPS or TIFF)
Emailing Files (35MB Limit)
It is by far the best investment
1. 35MB Maximum File Size
2. Gather all the files you want to send into a folder, including all support files,
that we have made.”
images, fonts, etc.
3. Compress and encode the folder. For Mac use Dropstuff; for PC use WinZip.
—Oscar
Cano, Co-owner, i-Wrapz
4. Email your ad to [email protected]
Use “WeTransfer.com” it’s FREE (2GB Limit)
1. Go to “www.wetransfer.com” via your web browser
2. Upload your ad within the website
3. Type in our email address: [email protected]
4. Type in your email address
5. Type in the Advertiser’s Company Name
6. Click “Transfer” and this will automatically send
us a secure link to your file
If you have problems or questions about the electronic transfer or production of your ad,
please call our production coordinator at 781.709.2423.
195 Hanover Street, Hanover, MA 02339
800.936.6297 n [email protected]
SpecialtyRetail.com
doc_760568616.pdf
On this detailed outline relating to networks of savvy retail entrepreneurs scouting for new products.
Your Powerful Connection to the Specialty Retail Industry
2013 MEDIA KIT
REACH MORE THAN 76,000 CART, KIOSK AND
TEMPORARY STORE RETAILERS TODAY!
The only
magazine,
tradeshow and
network of
websites
and resources
dedicated to the
$8 billion *
cart and kiosk
industry.
*Based on independent market research conducted by Alexander Babbage Inc. in coordination with Specialty Retail Report.
Why
Advertise?
Sell to the fastest-growing
segment of retail today!
Specialty Retail Report covers a powerful niche of the retail market
with $8 billion in sales and growing—the cart and kiosk industry
is a profitable segment you can’t afford to overlook.
Response. Specialty Retail Report is the only magazine that connects you
with our exclusive growing readership of 76,000+ cart, kiosk and temporary
store owners actively looking for new products. Hence, our advertisers get
unprecedented results.
Retailers with Buying Power. SRR’s readers are a mix of seasonal and
year-round operators. Research indicates that seasonal operators often order in
excess of $100,000 in product for the winter holiday selling season per location.
Year-round operators can purchase in excess of $500,000 in product per location.
Loyal Repeat Buyers. Our readers are notoriously loyal to the suppliers they
find in SRR, turning to them year after year for new products that capitalize on
changing trends.
Multi-channel Integration. Our highly targeted weekly eNewsletter,
Snapshot, and robust website, SpecialtyRetail.com, with 17 years of magazine
content and thousands of news articles related to the specialty retail industry, work
in concert to build our subscriber database and attract new subscribers every day.
Value-added Opportunities. Additional benefits when you advertise in
Specialty Retail Report include a free link on SpecialtyRetail.com’s Directory of
Useful Links page, the opportunity to submit a press release for consideration in
our weekly eNewsletter, Snapshot, and a free listing in a category of your choice on
RetailResourceGuide.net. Plus, exciting new opportunities are added every quarter.
Bonus Distribution. SRR distributes an additional 10,000 digital copies of our
magazine to targeted retailers each quarter. We also mail the magazine to thousands
of leasing managers in malls and alternative retail venues across the country who
have access to networks of savvy retail entrepreneurs scouting for new products.
Plus, we’ll help you get noticed at regional tradeshows every quarter, including ASD
Merchandise Show in Las Vegas, the NY International Gift Fair, the Atlanta Gift Show,
and M & M Variety Merchandise Show—just to name a few. We give your ads the
extended market reach you need to generate the most sales possible—at no
additional cost!
Industry Credibility. Establish yourself as a leader in the industry with your
presence in the magazine known as “The Voice of Specialty Retail.”
“By advertising in Specialty Retail Report we were able to expand our clientele exponentially.
At the end of the day, it comes down to exposure for us—and SRR is king!”
—Liad Biton, Chief Technology Officer, LivePOS/CSS Access
800.936.6297 n SpecialtyRetail.com
1
Targeted Circulation
Circulation
• Print circulation: 25,000+ per quarter
• Digital distribution: 13,000+ per quarter
• 10,000+ electronic magazine
• 3,000+ App downloads
38,000+ per quarter
• Total Readership: 76,000+ per quarter
• Total Circulation:
• Bonus show distribution: 6+ shows per quarter
• Issues:
• Winter/Jan. • Spring/April
• Summer/July • Fall/Oct.
Readership Breakdown
90% C art, kiosk and
temporary inline store
owners
6% Specialty
leasing
managers/mall
management
3%
Other retailers
1% M
anufacturers and
wholesalers
SRR Readers Are
• Retailers whose sales can top $1,000 per square foot
• Retailers who sell more than $8 billion every year
• Thousands of leasing managers with large networks of retail buyers
• Entrepreneurs looking for new products and locations to launch their first location
• Veteran retailers seeking products, services, and locations
• Responsive retailers who in the last year have contacted an impressive 82% of our
advertisers to purchase products or request more information
• Specialty retailers (temporary store owners and cart and kiosk operators) who run
from 1 to 1,000 locations in:
?
Major malls
?
Airports
?
Theme parks
?
Resorts/Hotels
?
Train stations
?
Casinos
?
Office buildings
?
Sports arenas
?
Mixed-use developments
?
Festival marketplaces
?
Lifestyle centers
?
Zoos
“Specialty Retail Report
is the source everyone reads—mall management, cart and kiosk retailers,
wholesalers—and this targeted audience translates into results for our advertising dollar.”
—Steven Malkin, Marketing Director, Relaxus Products
2
800.936.6297 n SpecialtyRetail.com
Bonus
Distribution
Bonus Distribution Programs
that Generate Sales
Shopping Centers Coast to Coast
SRR reaches thousands of specialty leasing managers coast to coast who have
access to networks of savvy retail entrepreneurs scouting for new products. They
negotiate national deals with retailers and wholesalers, working in partnership to
find retail operators for new locations. Leasing managers can open a lot of selling
and expansion doors for your company. Think of them as your national salesforce!
Digital Distribution
SRR circulates to an additional 13,000 qualified retailers every quarter through
digital distribution. This equates to more retailers seeing and buying your products!
As an added benefit, SRR will email up to 2,000 copies of the magazine, featuring
your ad, to your loyal customers and/or hot prospects.
The Trade Shows That Count
We can help you get noticed at more than a dozen national and regional trade
shows every year, including:
AmericasMart Atlanta
Gift and Home Accessories Show (Seattle)
ASD (Las Vegas)
New York International Gift Fair
Chicago Market: Living and Giving
Orlando Gift Show
Dallas Total Home & Gift Show
Philadelphia Gift Show
IGES (International Gift Expo
San Francisco International Gift Fair
in the Smokies/M & M)
SPREE Show
Ft. Lauderdale Gift Show
SPREE: The Industry Tradeshow
The only dedicated tradeshow for the cart and kiosk industry, the
Specialty Retail Entrepreneur Expo & Conference, SPREE, attracts
thousands of retailers eager to find new products to land the sales. SRR
is the only magazine circulated at the show! Now is the time to partner
with the high-traffic tradeshow where the specialty retail deals get made.
(See page 8 for SPREE 2013 info.)
“Specialty Retail Report is a ‘must read’ for anyone needing to stay up to date with the latest trends
and developments in our business. It’s a powerhouse!”
—Jared Hassman, Business Development, General Growth Properties
800.936.6297 n SpecialtyRetail.com
3
Editorial
Overview
Specialty Retail Report’s 76,000+
readers rely on us to deliver
timely information on the hottest
new products, emerging trends
and informative how-to business
management articles—all designed
to help specialty retailers do one
thing: make more sales.
Here’s a sampling of the articles we cover
Product Profiles: Interviews with wholesalers and retailers
on the products that bring in the sales.
Unique Concepts: The latest and most-unusual cart and kiosk
concepts to hit the market.
State of the Industry: Our in-depth Q & A articles highlight
industry challenges, and action-oriented solutions for overcoming
them.
New Notables: Reports from the front lines about exciting new
specialty retail ventures in the industry.
Pop-Ups: What’s popping up in the dynamic field of pop-up
specialty retail.
Self-Serve: The hottest news from this rapidly growing segment of the specialty
retail market.
Visual Merchandising: This regular department demonstrates how to create
stunning visual displays on a budget that help sell more products.
Annual Guide to Start-up Packages: Details on 125+ companies with
start-up packages for independent cart and kiosk retailers.
Entrepreneur Success Stories: Profiles of leading companies in our industry,
wholesale and retail.
SPREE Show Highlights: News and trends from the show floor at SPREE:
The Specialty Retail Entrepreneur Expo & Conference—the premier show for the
cart and kiosk industry (for more info, see page 8).
Industry Roundtables: Candid discussions with industry suppliers, leasing
professionals, retailers and professional services providers.
How-to Articles: From boosting sales to creating dazzling displays to finding
new products—we cover what matters most to retailers.
Visual Victories Awards: Recognizing excellence in visual merchandising—
the only contest specifically for the cart and kiosk industry further establishes
Specialty Retail Report’s reputation as “The Voice of Specialty Retail.”
“We are extremely happy with the results from SRR. It has been a great marketing vehicle for our
company and we plan to continue.”
—Joe Ciardullo, Chief Marketing Officer, Cellairis
4
800.936.6297 n SpecialtyRetail.com
Vendor
Profile
Vendor Profile: In every issue, Specialty Retail Report profiles leading companies in the
cart and kiosk industry.
The vendor profile is a special paid editorial opportunity for vendors who want to share their
story and who recognize the amazing benefits that this editorial can deliver including increased
sales, industry credibility, center-stage visibility, and the opportunity to fully explain to and sell
buyers on what makes your products or services so unique.
This editorial feature covers the entrepreneur and the company over approximately four pages
and includes photos the vendor provides. The article includes information on the company’s
launch, the strength of the business concept, and its specific appeal to retailers who want to
buy into the concept through their cart or kiosk business. The article will be published in the
print edition of the magazine, the digital issue and it will be posted on SRR’s home
page (www.SpecialtyRetail.com) for a quarter. The article will remain live on the site for new
customers to discover for years to come.
Ask your rep for more details and pricing.
“Advertising with SRR has allowed us to reach more consumers with their preeminence in reaching the targeted
consumers of our product. SRR has been our most essential resource with their excellent marketing and
advertising techniques. A superb source for direct leads and the ability to broaden our business contacts.”
—Amit Fridman, President of Smoke Free Inc.
800.936.6297 n SpecialtyRetail.com
5
eAdvertising
Opportunities
SpecialtyRetail.com
The only online network for the cart and kiosk industry
A highly focused, content-rich website that delivers
in-depth news, reporting on emerging trends and
the latest new products on the market.
Your banner ad on SpecialtyRetail.com will help you:
Top Banner Ad
• Deliver a concentrated message to your target audience—
thousands of cart and kiosk retailers ready to buy
• Generate traffic to your website day in and day out from
visitors who are qualified retail buyers in search of products
• Tie your advertising to SRR’s high search-engine
Large Side
Banner Ad
rankings—we’re ranked top in the most-used keyword searches
related to our industry
• Reach new customers you’re not currently targeting through
print ads, shows or reps
• Gain visibility for your brand in the industry through
repeated exposure
Partner with “The Voice of Specialty Retail”
User Stats
Page views/month: 68,000
Top Banner Ad
Unique visitors/month: 13,000
Pages per visit: 5.23
Large Side
Banner Ad
Small Side
Banner Ad
Banner Rates/Specs
Location
# Rotations
Size
Rate
Top Banner
3x
450x75 (Pixels)
$850/mo.
Large Side Banner
3x
175x300 (Pixels)
$500/mo.
Small Side Banner
3x
175x100 (Pixels)
$350/mo.
Web Wrap Banner
3x
Background of
Website
$750/wk.
Contact your sales representative regarding
additional creative online opportunities.
“Specialty Retail Report has been an essential resource for executing our marketing and advertising
strategy over the past four years. A top referral source that consistently brings in qualified leads.”
—Richard Hanson, CFO/Sales Manager, Bella Pierre Cosmetics
6
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RetailResourceGuide.net
The only online directory for specialty retailers
Your premium listing or banner ad on the only online directory
specifically for the cart and kiosk industry gives you instant visibility
on a highly focused, robust website. Free to view listings,
RetailResourceGuide.net is an
indispensable tool for retailers
seeking detailed information on
15 different aspects of specialty
User Stats
Pageviews/month: 26,000
retail: wholesalers/manufac-
Unique visitors/month: 6,000
turers in dozens of product
Pages per visit: 4.5
categories, start-up packages,
Average time spent: 3.22
locations, professional services
Large Side
Banner Ad
and more.
Banner Rates/Specs
Location
Size
Rate
Top Banner
450x75 (Pixels)
Large Side Banner
Small Side Banner
175x300 (Pixels)
175x100 (Pixels)
$750/mo.
$400/mo.
$250/mo.
SRR Snapshot eNewsletter
Horizontal
Banner Ad
The only eNewsletter for industry professionals
A free, highly targeted eNewsletter that reaches 16,000+ opt-in-only
industry leaders every Wednesday. Subscribers include specialty
leasing managers, developers, wholesalers, manufacturers, retailers
and entrepreneurs contemplating new ventures. SRR Snapshot delivers
quality news specifically relevant for those in the $8 billion cart and
kiosk industry culled from more than 10,000 news sources online.
SRR Snapshot Banner Rates/Specs
Location
Size
Horizontal Banner
450x75 (Pixels)
Large Side Banner
175x300 (Pixels)
Small Side Banner
175x100 (Pixels)
Featured Center/Product special section
Large Side
Banner Ad
Rate
$250/week
$225/week
$175/week
$400/week
”Our ads in Specialty Retail Report have brought in three times as many leads and sales
than any other publication we’ve used to reach specialty retailers!”
—Mike Mahoney, President, Solar Giant
800.936.6297 n SpecialtyRetail.com
7
Specialty Retail
Entrepreneur
Expo & Conference
2013
The world’s largest event for the cart and
kiosk industry!
Get ready to sell to carts and kiosks in the flow of foot traffic in some of the busiest
shopping venues in the U.S.—major malls, airports, lifestyle centers, theme parks
and resorts that attract millions of shoppers every year. These retailers are
loyal repeat buyers who know what it takes to land big sales in the common area.
Top Reasons to Exhibit
4 Sell to retail entrepreneurs in the $8 billion cart and kiosk market
4 Target two types of retailers with one show: existing specialty retailers, and
entrepreneurs interested in launching new specialty retail ventures
4 Network with shopping center managers who will work as a sales force on
your behalf, telling tenants and prospective retailers about your products
4 Sign deals and turn prospects into repeat customers to make more money in
2013 and beyond
4 Have fun with industry peers at SPREE social events
4 Sell 24/7, 365 with your free VirtualSPREEshow.com booth!
4 The show is in Vegas!
SPREE Vegas 2013
April 16-18, 2013
Sands Expo Center at the Venetian
Las Vegas, NV
SPREE exhibitors include:
SPREE attendees include:
4 Manufacturers, wholesalers, distributors
4 Specialty retailers with 1 to 1,000 locations
4 Companies offering cart/kiosk startup packages
4 Entrepreneurs in search of new ventures
Standard Booth Packages
4 Airport & transportation leasing reps
4 Temporary inline store retailers
10’ x 10’ booth
8’ back drape/ 3’ side drape
Standard booth ID sign
10’ x 10’ booth rate: $1,600
Corner booth rate: $1,760
4 Shopping center leasing reps and developers
4 Pop-up store retailers
4 POS and backroom-management companies
4 Specialty leasing managers
4 Leading cart and kiosk manufacturers
4 Mall, airport, resort managers
4 Visual merchandising/display firms
4 Gift store owners
8’ x 10’ booth (limited quantity)
8’ back drape/ 3’ side drape
Standard booth ID sign
8’ x 10’ booth rate: $1,300
Exclusive VirtualSPREE booth!
As a value-added service, SPREE exhibitors receive a FREE digital booth
on VirtualSPREEshow.com for one year. Your virtual booth, open for business
To request an exhibitor brochure with
payment terms, show hours, schedule and
hotel information, call 781.709.2420, or
email: [email protected].
24/7, launches within two weeks after
Sponsorship Opportunities
photo/graphic upload, “Contact Us”
SPREE gives you the opportunity to increase
your level of visibility by participating as a
sponsor. Sponsorship levels include Premier,
Executive, Associate, Event and Marketing.
Call for details: 781.709.2420
instant-contact functionality and links
Visit the SPREE Web site:
SPREEshow.com
product images and videos.
our Vegas show ends. Generate
hundreds of leads. 80,000+ page
views! Includes: Company info,
to your website on every page. Your
virtual booth remains live—selling for
you every day—for a full year! Low-cost
upgrades available for additional
80,000+
page views
per year!
“There is a reason why Spa at Home has advertised in SRR for the last ten years. The magazine has
excellent circulation, excellent content and we get excellent response. Two thumbs way up!”
—AJ Chad, Vice President, EZ Refillable Candles
8
800.936.6297 n SpecialtyRetail.com
Established in 2010, the Hall of Fame Awards recognize
individuals who strive to support specialty retail at its best.
Our annual awards honor:
? Outstanding Specialty Leasing Manager of the Year
? Outstanding Specialty Leasing Director of the Year
? Outstanding Retailer of the Year
Industry
Award
Sponsorship
The Specialty Retail Hall of Fame Awards
are presented at SPREE, featured in the pages of
Specialty Retail Report and online.
Hall of Fame sponsorship includes:
Recognition at SPREE
4
Recognition at the Hall of Fame Luncheon
4
Company logo displayed on SPREE event signage
4
Recognition in SPREE Attendee Brochure & SPREE show book
4
Recognition on SPREE mobile app
Recognition in Specialty Retail Report
4
Company mention in the Hall of Fame article in the summer issue
4
Company logo displayed in the Hall of Fame ad in the winter issue
Recognition online
Total Cost of Sponsorship: $4,000
4
Company logo on www.SRRHallofFame.com
4
Recognition on SPREEshow.com ‘Social Event’ page
The Annual Visual Victories Awards celebrate
creative and innovative visual merchandising. Entries
are submitted and reviewed by a panel of judges in
the following seven categories:
16
2013
Winners are posted online,
highlighted in the Spring issue of
SRR and recognized at SPREE.
? Best Cart Display
? Best Kiosk Display
? Best Store Design
? Best Promotional Display
? Best Store Signage
? Best Use of a Prop
? Most Improved Retail Display
Visual Victories Sponsorship includes:
4 Company logo in all Visual Victories email blasts
4 Company logo on Visual Victories website
4 Recognition in the Spring issue of Specialty Retail Report
4 Company logo in the Fall and Winter Visual Victories ads in Specialty Retail Report
4 Visual Victories signage at SPREE
4 One guaranteed “seat” on the Visual Victories judging panel
Total Cost of Sponsorship: $2,000
800.936.6297 n SpecialtyRetail.com
9
SRR is a quarterly magazine published in
Winter (Jan.), Spring (April), Summer (July) and Fall (Oct.)
ad rates & sizes
Black & White
1x
2x
4x
Covers 2, 3, 4
$6,200
$5,700
$5,200
Two-page spread
$4,900
$4,700
$4,500
B/W Full page
$2,600
$2,500
$2,400
B/W 2/3 page
$2,300
$2,200
$2,100
B/W 1/2 page
$1,700
$1,600
$1,500
B/W 1/3 page
$1,400
$1,300
$1,200
B/W 1/4 page
$1,200
$1,100
$ 950
B/W 1/6 page
$ 750
$ 650
$ 550
8.125w x 10.875h
add .125” for Bleeds
$400
$400
$400
Full-Page Bleed Specs
Color
Full color (add)
1/4 page
1/4: 3.4375w x 4.75h
1/2: 7.25w x 4.75h
Inserts and Onserts:
Type Safety is a 1/4’’ in from the final trim size.
Don’t place any critical images or text beyond the safety to
avoid it getting cut off when the finished piece is trimmed.
Visit our website at SpecialtyRetail.com/production for a
full-page bleed template.
For specifications on supplied inserts or onserts,
please call our production coordinator at
800.936.6297 x23.
Closing Dates
Copy & Payment
November 23
February 22
May 24
August 23
2/3: 4.6875w x 9.625h
1/6v: 2.25w x 4.75h
With 1/8” Bleed: 8.375’’ x 11.125’’
Final Trim Size: 8.125’’ x 10.875’’
Type Safety Margin: 7.625’’ x 10.375’’
Earned rate for space and color, plus 10%.
Reservation
November 16
February 15
May 17
August 16
1/6
page
vertical
1/2 page
horizontal
Bleed Rate
Issue
Winter
Spring
Summer
Fall
2/3 page
vertical
full page
1/6 page
horizontal
1/3
page
vertical
1/3 page
square
Guaranteed Placement (Based on availability)
*Deadlines may allow for one or more additional days, if needed.
Call your sales representative to determine a time frame.
First 50% of Book
Opposite Editorial
Right-hand Page
mechanical requirements
Acceptable File Formats
Preferred format is Hi Res PDF (with .125” or 3mm Bleeds), 300 dpi
with embedded fonts and CMYK Color Mode. With “Crop Marks” offset
.125” or 3mm. Crop Marks are not required as long as the file has .125”
bleeds (for Quark and Indesign we will supply “PDF PrintStyles” for
easy pdf creation via email). PDF’s must have Fonts Embedded.
Photoshop PDF’s must be Flattened to eliminate font issues. Mac format is
preferred. QuarkXpress 6,7 or 8, InDesignCS-CS5, Illustrator 9 or higher; or
Photoshop 7 or higher. Advertisers submitting materials that do not meet our
mechanical requirements will be required to resubmit their ad or will be billed
at $75 per hour for in-house production work.
Image Resolution and Density Requirements
• Adobe PhotoShop, QuarkXpress, Adobe Illustrator, and Adobe
InDesign files are accepted. All art should be clearly and consistently
named and linked, and all fonts included or fonts converted to outlines.
• Photoshop files must be 300 dpi for photos and 1200 and 2400 dpi for
line art, saved as EPS or TIFF files only. Images with clipping paths must
be saved as EPS files.
• EPS files from PhotoShop or Illustrator must be high-resolution, CMYK
EPS files with layers flattened and fonts converted to outlines or paths.
• Images should be 300 DMax or 300% Total Ink (Web SWOP Standard).
add 20%
add 20%
add 20%
1/6h: 4.6875w x 2.3125h
1/3v: 2.25w x 9.625h
1/3sq: 4.6875w x 4.6875h
Not Accepted
We do not accept ads created in Microsoft Publisher, Corel Draw,
Microsoft Word, PowerPoint, or (low-resolution PDFs, TIFFs, JPEGs or EPS
files). SRR will not be responsible for color quality unless a SWOP proof is
supplied.
Ad Submissions for InDesign, Quark and Illistrator (Not PDFs) Must Include:
“Our
ads used
in Specialty
Retail
Report
• All fonts
(printer and screen,
postscript
preferred)
• Support Files: all graphics used to create the ad (line art, halftone, or CMYK
havewith
increased
our
business
high resolution
in place,
saved asten
eitherfold.
EPS or TIFF)
Emailing Files (35MB Limit)
It is by far the best investment
1. 35MB Maximum File Size
2. Gather all the files you want to send into a folder, including all support files,
that we have made.”
images, fonts, etc.
3. Compress and encode the folder. For Mac use Dropstuff; for PC use WinZip.
—Oscar
Cano, Co-owner, i-Wrapz
4. Email your ad to [email protected]
Use “WeTransfer.com” it’s FREE (2GB Limit)
1. Go to “www.wetransfer.com” via your web browser
2. Upload your ad within the website
3. Type in our email address: [email protected]
4. Type in your email address
5. Type in the Advertiser’s Company Name
6. Click “Transfer” and this will automatically send
us a secure link to your file
If you have problems or questions about the electronic transfer or production of your ad,
please call our production coordinator at 781.709.2423.
195 Hanover Street, Hanover, MA 02339
800.936.6297 n [email protected]
SpecialtyRetail.com
doc_760568616.pdf