negative advertising in political campaigns

[dimpy.handa]

The political environment is mired in negativism that turns people off politics and creates the impression that all politicians are corrupt or incompetent or both.

 

[swatiraohnlu]

"Negative ads only work in two situations - when you are incredibly desperate or when you're incredibly close to the end," said Ray Seidelman, a professor of politics at Sarah Lawrence College who has studied political advertising and voter turnout.