libilibi08
New member
Hi All,
I am doing a project for the brand seagram and i need help regarding the following:-
1. History of Brand (incl what milestone they have achieved)
2. Brand Journey ( strong / weakness as stated by David in the article given in the class)
3. Brand Equity
* Brand Valuation
* Brand Identity ( Brand position & Personality)
4. One Brand of the company
* Extension of the Brand
5. Develop a new product range (Company new range)
* Geography
* Demographics
* Promotion ( How to promote the position & personality means how to add the charisma to the product)
Please help.
Thanx.
I am doing a project for the brand seagram and i need help regarding the following:-
1. History of Brand (incl what milestone they have achieved)
2. Brand Journey ( strong / weakness as stated by David in the article given in the class)
3. Brand Equity
* Brand Valuation
* Brand Identity ( Brand position & Personality)
4. One Brand of the company
* Extension of the Brand
5. Develop a new product range (Company new range)
* Geography
* Demographics
* Promotion ( How to promote the position & personality means how to add the charisma to the product)
Please help.
Thanx.