Need for assimilation of universal ideas with local flavors
Culture refers to the beliefs and practices and the objects through which they are organized that are widely shared amongst the population. Advertisement and culture
go hand in hand.
In advertisement it is very important, the way you promote your product through the ad’s to the masses. It should be very much reachable and understandable to the masses.
In such a case promoting a foreign product in metropolitan cities is much easier than promoting your product in a remote area so for an advertising company the biggest challenge is to make the remote area masses to make them aware of their product and its uses.
So for that advertising company tries assimilation of a foreign product and put their thoughts mixing it up with the local ideas. So they promote their product foreign product to the remote areas but in a local way.
For example: Promoting a foreign product as like Gillette Shave Gel Ad in South so their main aim would be to motivate the people to buy as well as make them understand importance of the product.
So they would promote their product in their local language like (Tamil). Instead of using any Hollywood actor and promoting their product they would use Rajnikanth so people would understand better and would get inspired as Rajnikanth is a localite.
So it very much obvious for a foreign company to promote their ad having a universal idea as well as the local flavor the place where they are trying to promote their product.
Do you have a great idea for a product or a service that meets the need or solve a problem of the locals and you wish to develop it further?
This could be in the brain storming stages, or it could be developed in drawings or models or an up and running business but an every given step it is necessary to take into consideration the normal public that is the target in order to maximize the sales and profitability.
For this very purpose it is utmost important to display or interact with the local public in their local dialect or in a friendlier ways.
Not always are all ideas new or invented many a times the old ones are modified and portrayed in a new way so it proves quite efficient to catch the imagination of the people in that particular area .
Ever imagine the advertisement of “JUMBO KING” (well known in metropolitan cities) being telecasted in a remote village of India in the same way as in cities?
Is it not very difficult for us to imagine and more over it becomes even more difficult for the people in that particular village to understand it and this leads to a marketing failure and may lead to great losses for the very company.
But if the advertisement would have been made in the common dialect of that particular area or locality it would have been easier for the people t decipher the meaning of the ad and it would have proved to be better for the balance sheet of the company.
Culture refers to the beliefs and practices and the objects through which they are organized that are widely shared amongst the population. Advertisement and culture
go hand in hand.
In advertisement it is very important, the way you promote your product through the ad’s to the masses. It should be very much reachable and understandable to the masses.
In such a case promoting a foreign product in metropolitan cities is much easier than promoting your product in a remote area so for an advertising company the biggest challenge is to make the remote area masses to make them aware of their product and its uses.
So for that advertising company tries assimilation of a foreign product and put their thoughts mixing it up with the local ideas. So they promote their product foreign product to the remote areas but in a local way.
For example: Promoting a foreign product as like Gillette Shave Gel Ad in South so their main aim would be to motivate the people to buy as well as make them understand importance of the product.
So they would promote their product in their local language like (Tamil). Instead of using any Hollywood actor and promoting their product they would use Rajnikanth so people would understand better and would get inspired as Rajnikanth is a localite.
So it very much obvious for a foreign company to promote their ad having a universal idea as well as the local flavor the place where they are trying to promote their product.
Do you have a great idea for a product or a service that meets the need or solve a problem of the locals and you wish to develop it further?
This could be in the brain storming stages, or it could be developed in drawings or models or an up and running business but an every given step it is necessary to take into consideration the normal public that is the target in order to maximize the sales and profitability.
For this very purpose it is utmost important to display or interact with the local public in their local dialect or in a friendlier ways.
Not always are all ideas new or invented many a times the old ones are modified and portrayed in a new way so it proves quite efficient to catch the imagination of the people in that particular area .
Ever imagine the advertisement of “JUMBO KING” (well known in metropolitan cities) being telecasted in a remote village of India in the same way as in cities?
Is it not very difficult for us to imagine and more over it becomes even more difficult for the people in that particular village to understand it and this leads to a marketing failure and may lead to great losses for the very company.
But if the advertisement would have been made in the common dialect of that particular area or locality it would have been easier for the people t decipher the meaning of the ad and it would have proved to be better for the balance sheet of the company.