Nano on information highway
AHMEDABAD: After dominating newspaper headlines for long, Nano, the yet-to-be-out small car from the Tata stable, is now driving fast and furious on the information highway.
Be it number of searches or choice for bloggers’ comments, Tata Nano, which has finally found an assembly-line abode in Gujarat, has become one of the hottest picks on the internet. Some bloggers are even attributing it the power to reverse the brain drain from Gujarat.
An Ahmedabad-based engineer and blogger, Hitharth Pancholi, said professional discussion forums on the Web are excited by the employment opportunities promised in the state by the Nano project. “After browsing through the information, many of my friends who had gone to neighbouring states to earn better are willing to come back to work with the Tatas,” he says.
An index of Nano’s strong run in cyberspace is the number of pages it turns up during internet searches. The keyword ‘Tata Nano’ on a prominent search engine yielded 61,50,000 results; in contrast, ‘Hyundai i10 Kappa’, which generated considerable enthusiasm among motoring aficionados, generated 2,09,000 results.
And, to compare Nano’s performance with Maruti cars, type ‘Maruti Alto’ on a search engine and hit ‘send’; you will get 1,39,000 web pages to browse through.
While many blogs and discussion forums featuring Nano shower Gujarat chief minister, Narendra Modi, and the chairman of Tata Sons, Ratan Tata, with effusive praise others attempt to delineate the historic import of Nano.
One blogger writes that Tata’s people’s car has generated the kind of excitement that was first seen when Sanjay Gandhi outlined the original concept of the people’s car, a concept that was given shape by Maruti Suzuki.
Some blogs are speculating that Nano has already zoomed into Guinness world records in the cheapest-car category. But experts said such a record can be established only after the car is launched and the final price is settled.
Another blogger on Blogtoplist.com pleads for a sense of proportion on the project. He points out that there had been mixed reactions among international car manufacturers.
While some had talked of Nano with envy, others had dismissed it as yet another gimmick. “Let’s see how long it lasts,” he concludes. Interestingly, many websites have organised blog competitions with Rs 1,000 as prize money for Nano blogs. One of the rules is: the entry must be nanu, i.e., only 150 words long.
Source : DNA India
AHMEDABAD: After dominating newspaper headlines for long, Nano, the yet-to-be-out small car from the Tata stable, is now driving fast and furious on the information highway.
Be it number of searches or choice for bloggers’ comments, Tata Nano, which has finally found an assembly-line abode in Gujarat, has become one of the hottest picks on the internet. Some bloggers are even attributing it the power to reverse the brain drain from Gujarat.
An Ahmedabad-based engineer and blogger, Hitharth Pancholi, said professional discussion forums on the Web are excited by the employment opportunities promised in the state by the Nano project. “After browsing through the information, many of my friends who had gone to neighbouring states to earn better are willing to come back to work with the Tatas,” he says.
An index of Nano’s strong run in cyberspace is the number of pages it turns up during internet searches. The keyword ‘Tata Nano’ on a prominent search engine yielded 61,50,000 results; in contrast, ‘Hyundai i10 Kappa’, which generated considerable enthusiasm among motoring aficionados, generated 2,09,000 results.
And, to compare Nano’s performance with Maruti cars, type ‘Maruti Alto’ on a search engine and hit ‘send’; you will get 1,39,000 web pages to browse through.
While many blogs and discussion forums featuring Nano shower Gujarat chief minister, Narendra Modi, and the chairman of Tata Sons, Ratan Tata, with effusive praise others attempt to delineate the historic import of Nano.
One blogger writes that Tata’s people’s car has generated the kind of excitement that was first seen when Sanjay Gandhi outlined the original concept of the people’s car, a concept that was given shape by Maruti Suzuki.
Some blogs are speculating that Nano has already zoomed into Guinness world records in the cheapest-car category. But experts said such a record can be established only after the car is launched and the final price is settled.
Another blogger on Blogtoplist.com pleads for a sense of proportion on the project. He points out that there had been mixed reactions among international car manufacturers.
While some had talked of Nano with envy, others had dismissed it as yet another gimmick. “Let’s see how long it lasts,” he concludes. Interestingly, many websites have organised blog competitions with Rs 1,000 as prize money for Nano blogs. One of the rules is: the entry must be nanu, i.e., only 150 words long.
Source : DNA India